E-commerce platforms are constantly evolving to keep up with consumer trends. One of the latest trends that has caught everyone’s attention is social commerce. Shopping through social media platforms has become a popular way to shop, offering users a different experience from traditional online marketplaces. To stay competitive, it’s crucial for e-commerce platforms to monitor and adapt to these emerging trends. Thus, JAKPAT is consistently monitoring the trends each semester. In this E-Commerce Trends of 2nd Half of 2022 edition, JAKPAT will present survey results on consumer behavior when shopping through some major marketplace platforms in Indonesia, while also incorporating findings on social commerce and quick commerce. By staying up-to-date with emerging trends, e-commerce platforms can continue to provide the best shopping experiences for their users.
For more detailed data, please download the PDF file down below.