Hari Belanja Nasional or popularly named as HARBOLNAS is highly awaited by consumers every December 12th. E-commerces, marketplaces and online shops in Indonesia are competing to offer the biggest sale for consumers. It has been the 7th HARBOLNAS since 2012, and we are interested in hold a survey towards this trend. In this survey, JAKPAT provides data about the implementation of HARBOLNAS 2019 in netizen’s perspective.
For more detailed data, please download the PDF file down below.
Milk is supplementary nutrition for children. Children are encouraged to drink milk for nutrition because it has high calcium content which is important for their growth. In this survey JAKPAT wants to map children’s milk consumption in Indonesia, starting from the newborn baby to 12 years old.
For more detailed data, please download the PDF file down below.
The coffee trend in Indonesia continues to grow and has become a new lifestyle in Indonesia. The increasing demand among Indonesian people for practical products raises the concept of Grab-and-Go coffee that can satisfy the desires of consumers who do not have much free time and high mobility. In recent years, the phenomenon of Es Kopi Susu is booming in Indonesia. Previously, coffee was identical with bitter taste, Es Kopi Susugave a new flavor variant so that it could be enjoyed by more people. In major cities such as Jakarta, Bandung, Surabaya, and others, many international and local coffee shops chains sell Es Kopi Susuwith good quality coffee at an affordable price. Based on data¹, the growth of the coffee shop business until the end of 2019 is predicted to increase 15-20% compared to 2018 which only 8-10%. It shows that the interest of the Indonesian for coffee, especially Es Kopi Susu is still very high. Related to the trend, JAKPAT has conducted a survey in order to understand consumer habits and behavior towards this product, Grab and Go Es Kopi Susu.
For more detailed data, please download the PDF file down below.
Makeup is a mandatory and unseparated daily necessity that cannot be separated from women’s lives. Along with the evolving makeup trends, beauty brands are competing in innovating their products. In addition, more beauty brands have emerged to answer consumers’ wants and needs for makeup product trends. To understand this condition, JAKPAT creates a survey towards 1.510 female respondents nationwide, aimed to capture respondents’ preference toward makeup product, brand, and style also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand our respondents are currently wearing. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.
For more detailed data, please download the PDF file down below.
Product packaging has an important role for brands. Its function it’s not only as a “package” but also as a branding tool to shape consumers’ perceptions towards the brands. On the other hand, packaging could be a signature for brands to differentiate themselves from others. The aim is to attract consumers which leads them to buy the products. JAKPAT surveyed 1000+ female respondents and asked them to evaluate the hijab shampoo packaging.
For more detailed data, please download the PDF file down below.
The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy.
In the first semester of 2019 research by JAKPAT, the trend of Facebook, Youtube, and Instagram has dominated the usage of social media since they positioned at the top 3 most used social media. Current news, Comedy, and film are the contents that most of the people like. Furthermore, considered by gender, female tend to choose a beauty review, while males tend to look for current news. When it comes to online behavior, people seem to be more affected by the internet nowadays. Based on that statement, the existence of influencer also becomes more effected to the awareness of the product, purchase intention, and also believability to brand.
For more detailed data, please download the PDF file down below.
TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include:
There are total 35 advertisement involved in this survey. Ranging from food/beverage product category till e-commerce category.
For more detailed data, please download the PDF file down below.
or Get A Sales Quote by filling this form or Call to +622745015293
Brand Health Tracking is a study conducted by JAKPAT for mapping nugget (frozen food) brand conditions in the Indonesian market with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation
Some nugget brands appear in our findings, namely Fiesta, So Good, So Nice, Champ, etc
JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:
1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. Cookies
5. Instant noodle
6. Crackers
7. RTD Juice
8. Wafer
9. Nugget
10. Sausage
11. RTD Coffee
For more detailed data, please download the PDF file down below.
or Get A Sales Quote by filling this form or Call to +622745015293
Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) coffee brand conditions in the Indonesian market with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation
Some RTD Coffee brands appear in our findings, namely Nescafe, Luwak White Coffee, Good Day, Giolda, Kopiko, etc
JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:
1. Ready-to-drink (RTD) Tea
2. Chips
3. Digital Payment
4. Cookies
5. Instant noodle
6. Crackers
7. RTD Juice
8. Wafer
etc
For more detailed data, please download the PDF file down below.
or Get A Sales Quote by filling this form or Call to +622745015293
Brand Health Tracking is a study conducted by JAKPAT for mapping chips (snacks) brand conditions in the Indonesian market with several aspects include :
1. Brand Awareness
2. Brand Usage
3. Brand Association
4. Brand Satisfaction & Recommendation
Some chips (snacks) brands appear in our findings, namely Chitato, Lays, Prigles, Qtela, Happy Tos, Potabee, etc.
JAKPAT also conducted Brand Health Tracking (BHT) studies on several other product categories:
1. Ready-to-drink (RTD) Tea
2. Instant Noodle
3. Digital Payment
4. Cookies
5. Ready-to-drink (RTD) Juice
6. Crackers
7. RTD Coffee
8. Wafer
etc
For more detailed data, please download the PDF file down below.
or Get A Sales Quote by filling this form or Call to +622745015293