Tag Archives: consumerbehavior

Ramadan & Eid 2020 in Indonesia (2)

Ramadan & Eid 2020 – JAKPAT Survey Report

Ramadan and Eid al-Fitr are very meaningful moments for Indonesians. However, the COVID-19 pandemic made Ramadan and Eid feel different this time. As in previous years, JAKPAT has conducted a survey of 1,500+ mobile users in Indonesia about their experiences of fasting and celebrating Eid amid the pandemic.

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JAKPAT Packaging Review on Valentine’s Day Chocolate (2020)

Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ interest and to boost sales during this season. Thus, JakPat tried to capture customers’ perception of 2020 Valentine’s Edition Chocolate in Indonesia. The brands included in this study are KitKat, Cadbury, Delfi, Dove, Van Houten, and SilverQueen.

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INDONESIA ECOMMERCE TREND 2018 (26)

Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.

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 For more detailed data, please download the PDF file down below.

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INDONESIA ECOMMERCE TREND 2018 (25)

Indonesia Digital Wallet Trend 2019 – JAKPAT Survey Report

In 2019 cashless payment services are increasingly popular in Indonesia, a variety of businesses and services across the cities offering Indonesians a payment alternative. According to Bank Indonesia, the e-wallet operator company consists of 22 financial technology (fin-tech) companies, 11 banks, and 5 telecommunication companies. The e-wallet operator is competing to expand its market share by undertaking a massive promotional strategy including cashback and partnership with companies that have many user bases such as e-commerce, online travel agency, etc.

Relevant to that matters, JAKPAT has conducted a survey in order to understand the use of Indonesian digital wallet in electronic transactions and the major players in Indonesia’s digital wallet industry 2019.

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INDONESIA ECOMMERCE TREND 2018 (24)

Indonesia Social Media Trend 2nd Semester of 2019 – JAKPAT Survey Report

Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise their brands, products, or the company itself to reach current and potential customers. Many small businesses / large companies use social media influencers as their brand, product, or company ambassadors to achieve their goals. They have a role as key opinion leaders for users to get quality product recommendations. To understand social media usage trends in Indonesia within 2nd semester of 2019, JAKPAT conducted a survey of 1,510 respondents nationwide which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media, such as social media friends, undesired following, and common interest through certain social media.

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 For more detailed data, please download the PDF file down below.

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INDONESIA ECOMMERCE TREND 2018 (23)

Indonesia Ecommerce Trend 2nd Semester of 2019 – JAKPAT Survey Report

Indonesia’s online industry is getting bigger in 2019. A lot of e-commerces are competing in providing sales such as free shipping, flash sale, and many more. Some of them even hold it frequently. Thus, JAKPAT tried to capture the online shoppers’ or consumers’ insight about online shopping platforms along the 2nd semester of 2019, which includes consumers’ shopping behavior, experiences, considerations, as well as what consumers want or need regarding online shopping platforms in Indonesia. This e-commerce trend report is a regular report created by JAKPAT.

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How Millennial Planned for the 2019 End Year Holiday – JAKPAT Survey Report

Millennials (Generation Y) are defined as the demographic group between 1981 and 1999¹. According to Badan Pusat Statistik (BPS), Millennials are projected to be the generation that dominates Indonesia’s demographic structure. Over the next years, Millennials will enter their peak earning and spending years. Their earning potential is likely to be a strong driver for the tourism industry especially hospitality. These facts show the importance of understanding millennial behavior.
As the 2019 year-end holiday approaches, JAKPAT has conducted a survey in order to understand how millennials choosing their accommodation during the holidays. This report offers an insight for those who would like to understand further about the behavior and trends of the millennial of the 2019 year-end holiday.

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HARBOLNAS 2019 (Hari Belanja Online Nasional) : What You Need To Know – JAKPAT Survey Report

Hari Belanja Nasional or popularly named as HARBOLNAS is highly awaited by consumers every December 12th. E-commerces, marketplaces and online shops in Indonesia are competing to offer the biggest sale for consumers. It has been the 7th HARBOLNAS since 2012, and we are interested in hold a survey towards this trend. In this survey, JAKPAT provides data about the implementation of HARBOLNAS 2019 in netizen’s perspective.

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Here’s What Indonesian Moms Think About Milk Choices for Their Kids – JAKPAT Survey Report

Milk is supplementary nutrition for children. Children are encouraged to drink milk for nutrition because it has high calcium content which is important for their growth. In this survey JAKPAT wants to map children’s milk consumption in Indonesia, starting from the newborn baby to 12 years old.

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The Habit of Going to the Gym – JAKPAT Survey Report

Nowadays, people become more aware of their health. They start concerning things such as food that they should eat, having enough rest, as well as doing some exercises. This is in line with the popularity of the gym. This is proven by the value of the gym industry market in Indonesia was estimated to reach 2-3 trillion rupiahs per year¹. Thus, JAKPAT conducted a survey to around 2000 respondents nationwide to capture what people think about going to the gym, followed by a deeper description of the habit of people that going to the gym regularly.

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¹ https://www.beritasatu.com/ekonomi/469983/2018-prospek-bisnis-pusat-kebugaran-makin-menjanjikan

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