Tag Archives: cosmetics

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2022 Beauty Trends – JAKPAT Survey Report 2022

The development of beauty industry in Indonesia is quite significant with the presence of local beauty companies, which are dominated by small medium enterprises. This shows that Indonesia has a large and growing market for beauty industry. People, both men and women, are familiar with the use of makeup for daily life and getting aware of the importance of using skincare. Thus, this year JAKPAT is back with Beauty Trends report which presents the survey result on 3131 respondents nationwide. This report will show the usage of makeup and skincare products as well as the top brand used most often for each product. A glimpse of what people think about local beauty brands will also be reported, and a little bonus related to beauty influences of South Korea.

Makeup Habit Skincare Women Skincare Men Buy Beauty Products

 

For more detailed data, please download the PDF file down below.

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Korean Drama Fever – JAKPAT Survey Report 2022

South Korea is one of the most popular countries in Indonesia because of it’s Hallyu (Korean Wave) phenomenon. One of the popular culture from South Korea is the TV dramas. Korean drama bring the elements of South Korean’s culture and introduce them into the viewers from all over the world. In Indonesia, it shifted Indonesian’s taste in music, fashion, as well as food. In this report, JAKPAT will describe the pattern of respondents on watching K-Dramas and it influences in respondents’ daily life and consumption.

K-Drama 1 K-DRama 2 K-Drama 3

For more detailed data, please download the PDF file down below.

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2021 Beauty Trends – JAKPAT Survey Report

JAKPAT Beauty Trends Report 2020 showed that the use of cosmetic products during the pandemic has decreased. This year, JAKPAT is trying to conduct a survey again to capture the trends in 2021. Along with the decline in COVID-19 cases in Indonesia and the increase in vaccinations, people’s mobility is slowly returning to normal. In other words, beauty trends will also change from last year.

In this survey, JAKPAT also tried to capture the trend of using skincare for men. Many brands are currently campaigning for the importance of skincare for men. Through this 2021 beauty trend survey, JAKPAT tries to present it for you.

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For more detailed data, please download the PDF file down below.

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