Tag Archives: e-commerce

What’s Your Biggest Concern Amid COVID-19 Pandemic? – JAKPAT Survey Report

The COVID-19 pandemic has affected a lot in the macro and micro-step of health and economy throughout the world. The last August, Indonesia Finance minister, Sri Mulyani, stated that Indonesia’s economy is negative 5,32% in the 2nd quartal of 2020. Based on the JAKPAT survey (Jobs & Career During Pandemic), about 50% of respondents are worrying about their financial condition.

Outside the economy, the number of COVID-19 cases in Indonesia is showing increasing. There has been a controversy between financial or health recovering. Through this survey, JAKPAT tries to looking for respondents’ opinions about which field needs to be recovered first.

For more detailed data, please download the PDF file down below.

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Beauty Trend 2020 – JAKPAT Survey Report

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In 2020, various industrial sectors in the world are experiencing a crisis due to the COVID-19 pandemic, including the beauty industry. Makeup products, in particular, have reportedly experienced a decrease in purchase due to COVID-19. The regulation of “stay at home“ means that women rarely use makeup. Meanwhile, skincare products have allegedly increased due to the changing beauty trends during the COVID-19 pandemic where people pay more attention to skin health in depth.

To understand this condition, JAKPAT creates a survey of 1.119 female respondents nationwide, aimed to capture respondents’ behavior toward beauty products during the COVID-19 pandemic and their preference toward beauty products, brand, as well as style, also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand which currently used by the respondents. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trend 1st Semester of 2020 – JAKPAT Survey Report

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Online activities during this pandemic continue to increase, as reported by JAKPAT on COVID-19 special report which states that consumption of online media such as streaming video and social media is increasing. Many people access social media either to spend their spare time or look for the latest information about Covid-19.

To understand social media usage trends in Indonesia within the1st semester of 2020, JAKPAT conducted a survey of 1,701 respondents nationwide, which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media.

For more detailed data, please download the PDF file down below.

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Indonesia Digital Wallet Trend 1st Semester of 2020 – JAKPAT Survey Report

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The cashless society in Indonesia is increasingly popular as technology literacy increases. According to the 2019 Fintech Daily Social Indonesia Report, the digital wallet or “e-wallet” platform is the most popular financial technology “fintech” category in Indonesia¹. In 2019, the value of electronic money transactions surged sharply by 207% to Rp 145.2 trillion². Whereas, the digital wallet is highly recommended by the government due to the new normal period to avoid physical contact.

Relevant to that matter, JAKPAT has conducted a survey of 1,441 internet users to understand the use of digital wallets in Indonesia. This report will discuss trends of digital wallets in this new era, major players in the industry, and focus on server-based digital wallet payments.

For more detailed data, please download the PDF file down below.

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Indonesia E-commerce Trend 1st Semester of 2020 – JAKPAT Survey Report

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Online shopping has become a part of Indonesian consumer life, especially for active internet users. In this pandemic, people tend to be more familiar with online shopping where physical distancing makes the activities of people outside the home limited, online shopping is considered to be a solution to meet needs. In this study, JAKPAT tried to capture the trend of online shopping during the first half of 2020.

For more detailed data, please download the PDF file down below.

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Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

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In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement.

This tracking study of social media influencer aims to find out beauty enthusiasts’ perspective towards the beauty influencers they follow.

For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review Ramadan 2020 Edition

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Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

For more detailed data, please download the PDF file down below.

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Ramadan & Eid 2020 – JAKPAT Survey Report

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Ramadan and Eid al-Fitr are very meaningful moments for Indonesians. However, the COVID-19 pandemic made Ramadan and Eid feel different this time. As in previous years, JAKPAT has conducted a survey of 1,500+ mobile users in Indonesia about their experiences of fasting and celebrating Eid amid the pandemic.

For more detailed data, please download the PDF file down below.

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JAKPAT Packaging Review on Valentine’s Day Chocolate (2020)

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Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ interest and to boost sales during this season. Thus, JakPat tried to capture customers’ perception of 2020 Valentine’s Edition Chocolate in Indonesia. The brands included in this study are KitKat, Cadbury, Delfi, Dove, Van Houten, and SilverQueen.

For more detailed data, please download the PDF file down below.

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Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

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JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.

For more detailed data, please download the PDF file down below.

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