Tag Archives: entertainment

Mobile Entertainment Social Media

Adapting Consumption Patterns of Mobile Entertainment in Early 2023

In our increasingly interconnected world, mobile entertainment and social media have become an integral part of our daily lives. From compelling streaming platforms to the dynamic realm of social networking, these digital arenas have altered the way we consume entertainment and engage with others.

Every year, Jakpat conducts a survey in order to understand the public’s perspective on the use of mobile entertainment and social media. In this first semester of 2023, surveys were conducted on 1640 smartphone users and 1646 social media users.

Jakpat survey report highlights the use of over-the-top (OTT) streaming platforms such as Vidio, Netflix, or Disney+ Hotstar, as entertainment media that can be accessed by smartphone users. 89% of Gen Z users use OTT streaming platforms to watch movies, 76% to watch series, 23% to watch sports matches, and 21% to watch reality/variety shows.

To enjoy OTT streaming platforms’ content, users generally need to pay the subscription fee. 31% of Gen Z users don’t mind paying a subscription fee to be free from annoying ads.

Entertainment content is certainly not limited to movies, series and other audio-visual shows. Music has long been an integral part of human culture. Meanwhile, podcasts also get a significant portion in accompanying the daily activities of modern people. Therefore, in this report, Jakpat also highlights the use of audio streaming platforms as a medium of listening to music and podcasts.

Unlike the OTT streaming platforms, the majority of users prefer to listen to music for free and don’t mind listening to advertisements. In fact, 27% of paying subscribers pay less than last year for streaming audio platforms.

Another form of entertainment that can be accessed from smartphones is social media. The Jakpat report shows that 36% of users access social media so they don’t feel left behind from current news or trends. In addition, of course, social media still plays a role in influencing consumer behavior, through advertisement content and reviews. Instagram is rated by 25% of users as the most informative social media. 34% of users also feel that Instagram is the most suitable social media for finding products, services or catalogues.

Shifting Trends of Mobile Entertainment

This Jakpat report shows that the trend of using mobile entertainment and social media tends to decrease from the previous year. Aska Primardi, Head of Research of Jakpat emphasized, “Almost all social media have experienced a decrease in the number of users. Like TikTok and Twitter, the numbers are likely to be stagnant from last year. Same thing happened to the OTT streaming platforms. People are still accessing content, but there are indications that they are reducing the number of platforms they use, or choosing to focus on only one of the OTT streaming platforms.”

Aska stated that there is also a possibility that this condition is caused by de-influencing trends, where influencers, or in this case de-influencers, give suggestions not to use a product or service. He added, “Jakpat’s research shows that only about 50% of the public currently still trusts reviews from influencers and celebrities.”

Another factor Aska came up with, was related to duration. “As the pandemic period ends, the duration for people to be able to access mobile entertainment and social media has indeed decreased in 2023.”

Then, how about the performance of the OTT streaming platform and audio streaming platform in the eyes of its users? How do users value social media? Which reviews on social media are the most trustworthy according to users?

Get the details in our report here.

Header-[Premium Report] Mobile Ent & Socmed Trends 1st Sem_V6

Indonesia Mobile Entertainment & Social Media Trends – 1st Semester of 2023

Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings related to the habit of utilizing mobile entertainment and accessing social media.
These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

  • The habit on using mobile entertainment including streaming movies, series, etc. on OTT platforms, and streaming music and podcast
  • Users’ perception of social media
  • The usage of social media in business, as source of information for brand, product, and customer service.

Here are some previews of the report:

mobile entertainment streaming vod ott social media short video

Complete Report Can Be Downloaded Below

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or Email Us at partner@jakpat.net

Music Concert Trends

Music Concert Hype in 2023

2023 is like a passionate year for music lovers in the world, including Indonesia. After some time hindered by the pandemic, starting around mid 2022, music concerts were again held on a large scale. The return of music concerts in the entertainment world was warmly welcomed by the public, which then led to many music events being held, ranging from local to international musicians. Therefore, Jakpat tried to capture this trend through a survey conducted on more than 2000 respondents in Java, Bali, and several major cities in Indonesia. The results are then summarized in a report entitled Music Concert Trends 2023.

Watching a Concert Affects Monthly Expenses

Most respondents did claim to have last seen a concert more than 1.5 years ago. However, at the beginning of 2023, there are around 28% of respondents who have attended at least 1 music concert, with an average of having watched 3 events from January to early June 2023. This number has the potential to increase because 39% are interested and have plans to watch a concert in the next 6 months. In fact, 8% claimed to have bought one or more concert tickets.
“People’s interest in attending music concerts seems to have increased in the last 1 year, after previously they had to refrain because music concerts could not be held during the pandemic. Welcoming the interest of the community, throughout 2022-2023 there are many music concert events that have been and will run. It’s just that, at the same time the majority of people think that the price of concert tickets is expensive,” as explained by Aska Primardi, Head of Research Jakpat. For example, the ticket prices for the concert of Coldplay, musicians from England, which will take place in November 2023. The majority of respondents who bought tickets for this concert felt that the ticket price was quite expensive, even 13% felt that the price was very expensive. The purchase of concert tickets in 2023 is indeed considered to affect monthly expenses by 8 out of 10 respondents. Moreover, 73% of respondents admitted that they did not have a special allocation for entertainment needs, including buying concert tickets.

“This could be due to economic conditions that had declined during the pandemic, so they felt the need to sort out which concert tickets to buy. However, the high interest makes these concertgoers often buy tickets at prices that are considered expensive, which has an impact on their monthly budget,” Aska added.

In considering which concert to watch, 66% of respondents take the ticket price into account, similar to 65% deciding which concert to go to based on the musicians. This financial factor is also one of the biggest inhibiting factors why people are reluctant to watch concerts within the next 6 months. “On the one hand, their awareness and interest in the concert is increasing, but not everyone will proceed to the ticket purchase stage because they feel that it has a negative impact on their monthly budget. To further convince potential audiences, unique value points can be considered from the experience that one concert will get, which cannot be obtained from other concerts,” said Aska.

Interest in Watching Concerts at the End of 2023

Regardless of the costs that must be incurred, the public seems to be quite excited in welcoming the upcoming concerts. Almost 20% of respondents said they were willing to go out of town to watch music performances. Some are even willing to go abroad for a concert. This interest in going abroad was not only based on their desire to see their favorite musicians in person, but 30% said buying concert tickets abroad was better than buying from calo or ticket tout.

Some of the popular upcoming concerts in the second half of the year include Coldplay: The Music of the Spheres World Tour and Jakarta Fair which runs from June to July 2023. Jakarta Fair is also quite a prominent festival, with almost 50% of respondents wanting to attend this event and 27% claiming to have visited it more than once.

Besides Jakarta Fair, what are other annual music festivals regularly visited by music fans? And are there differences in concert habits and perceptions among the female, male, Gen Z, and Millennial segments?

Get the details on our report here.

Social Media Mobile Entertainment

Mobile Phone Usage to Access Entertainment Content and Social Media

In this modern era, we can get entertainment anywhere and anytime, because various sources of entertainment are already available on  our smartphones. According to Jakpat survey report involving 2435 respondents, as many as 96% of smartphone users access entertainment platforms on their mobile phones. One of the entertainment activities that can be obtained from smartphones is watching movies, series or dramas, and other video content such as sports matches. Users can access these contents through OTT or over-the-top platforms, media services that use the internet medium to deliver content directly to their users. The platform is getting more popular, and 9 out of 10 users access OTT platforms through their smartphones. Some of the platforms that are widely used in Indonesia include Vidio, WeTV, Netflix, VIU, Disney+ Hotstar, and many other platforms. Most of the users also use more than 1 platform, for example more than half of Vidio’s users also use Netflix.

In addition to watching video content, music is also part of people’s daily activities. About half of music listeners listen to music while doing other activities such as work (50%), studying (52%), and while traveling (57%). Currently, many music platforms are available such as Spotify, Resso, Joox, and even YouTube Music, a platform from YouTube devoted to listening to music or songs. But more than half of listeners still rely on regular YouTube to listen to music and podcasts. Most users of the music platform apparently listen to music for free, but unlike users of other platforms, most Apple Music users are subscribers.

Talking about entertainment content that can be accessed on smartphones, it’s incomplete if we don’t also discuss about social media. Social media does have various roles, including for entertainment and information sources which are also covered in the latest survey report from Jakpat. In 2022, TikTok was rated by the most users (37%) as an entertaining social media, it increased 5% compared to the previous year. While YouTube (36%), which is also a social media, experienced a decline as an entertaining social media from the previous year so that its position is equal to TikTok. TikTok’s rise in popularity is not only an entertaining social media, but also as an informative one, especially among Gen Z. 1 in 4 Gen Z consider TikTok to be an informative social media platform.

The information that users get from social media is very diverse. Many special topics they search for or get from social media, including information about a product or brand. About 86% of users claim to be looking for information about products on social media. 9 out of 10 also feel that information about the products they get on social media helps them in making a decision whether they will buy the product or not. While 7 out of 10 users also find it easier to contact the customer service of a brand or company through social media.

Get the details in our report here.

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2022 Indonesia Mobile Entertainment & Social Media Trends – JAKPAT Survey Report 2023

In this modern days, it is super easy for people to get entertainment anytime, anywhere. Yes, simply open smartphone and various entertainment options available. Movies streaming apps, music streaming platforms, games, radio, online book, as well as social media which of course serve a role as entertainment source too.
However, users might not be settled with one app or platform for one type of entertainment. Users have a diverse taste which somehow couldn’t be accommodate by one platform. Thus, audiences tend to use more than one entertainment platform, especially platforms to stream movies and series.
Besides being source of entertainment, social media also play important role related to business. It can be a convenient platform for businesses to connect with customers and vice versa.
This year, JAKPAT is back with social media trends report which is not only covering the social media usage, but also presenting users habit on using mobile entertainment platforms in 2022.

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