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2022 Indonesia Mobile Entertainment & Social Media Trends – JAKPAT Survey Report 2023

In this modern days, it is super easy for people to get entertainment anytime, anywhere. Yes, simply open smartphone and various entertainment options available. Movies streaming apps, music streaming platforms, games, radio, online book, as well as social media which of course serve a role as entertainment source too.
However, users might not be settled with one app or platform for one type of entertainment. Users have a diverse taste which somehow couldn’t be accommodate by one platform. Thus, audiences tend to use more than one entertainment platform, especially platforms to stream movies and series.
Besides being source of entertainment, social media also play important role related to business. It can be a convenient platform for businesses to connect with customers and vice versa.
This year, JAKPAT is back with social media trends report which is not only covering the social media usage, but also presenting users habit on using mobile entertainment platforms in 2022.

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For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trends 2nd Semester of 2021 – JAKPAT Survey Report

Social media are keep changing with features and trends among their users. Recently video content is gaining more popularity among social media users to express themselves. In terms of business, social media is an important platform for business and marketing. It can be a useful media for promotion and spreading other information, as well as the use of social media to communicate with customers. From customers’ perspective, social media can be a tool to find information about brands and products that they want to buy. Thus, in this special report, not only describing about the social media trend, but also describing the perspective of social media user about obtaining information about brand and products.

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For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trend 2nd Semester of 2019 – JAKPAT Survey Report

Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise their brands, products, or the company itself to reach current and potential customers. Many small businesses / large companies use social media influencers as their brand, product, or company ambassadors to achieve their goals. They have a role as key opinion leaders for users to get quality product recommendations. To understand social media usage trends in Indonesia within 2nd semester of 2019, JAKPAT conducted a survey of 1,510 respondents nationwide which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media, such as social media friends, undesired following, and common interest through certain social media.

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 For more detailed data, please download the PDF file down below.

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