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84% Masyarakat Sudah Mantap Dengan Pilihan Capres-Cawapres Mereka

Menjelang Pemilu 2024, masyarakat Indonesia banyak terpapar konten politik di media sosial. Mulai dari visi dan misi capres-cawapres, isu-isu politik, kampanye, hasil debat, opini public figure, hingga meme politik. Hal ini bisa menjadi tambahan referensi masyarakat dalam menilai dan mengevaluasi dari berbagai sudut pandang untuk menyakinkan pilihannya saat pemilu nanti.

Jakpat melakukan survei untuk mengetahui pandangan responden terhadap kampanye politik saat ini, khususnya mengenai konten politik di media sosial, mengidentifikasi konten hoaks, visi dan misi kandidat, hingga keputusan memilih. Survei yang melibatkan 1099 responden ini juga bertujuan untuk mengetahui preferensi politik responden secara netral tanpa memiliki asosiasi atau mendukung partai politik tertentu.

Hasil survei menunjukkan 58% responden mengutarakan pendapatnya mengenai pilihan capres dan cawapres secara langsung atau offline, seperti diskusi dengan teman sebaya, rekan kerja, atau keluarga. Selain itu, 27% responden juga menyampaikan pendapat melalui media daring, terutama bagi Gen Z (29%).

Sedangkan, 30% yang tidak mengutarakan pendapatnya baik secara online maupun offline berpendapat jika masalah privasi (72%) menjadi alasan utama mereka tidak mau membahas mengenai capres dan cawapres pilihannya.

Mengidentifikasi Konten Hoaks

Konten hoaks merupakan informasi palsu atau bohong dalam upaya memutarbalikkan fakta yang dibuat dengan sengaja, dalam hal ini mengarah pada berita negatif. Jika dilihat dari frekuensinya, 37% responden jarang menjumpai konten hoaks. Meskipun begitu, 19% responden lainnya merasa sangat sering mendapatkan konten tersebut.

Tiktok menjadi platform yang paling banyak ditemukannya konten hoaks menurut Gen Z (75%) dan Milenial (58%), sedangkan bagi Gen X biasanya menemukan konten tersebut di Facebook (57%).

Kemampuan dalam mengidentifikasi konten hoaks, membuat responden tidak terpengaruh dalam menentukan pilihannya.Karena itu, 57% memilih tidak menghiraukannya atau skip konten/akun yang dianggap hoaks.

Mempelajari Visi & Misi Kandidat

Visi dan misi yang diusung kandidat (71%) menjadi faktor utama yang memengaruhi penilaian responden dalam menentukan pilihan capres dan cawapres. Selain itu, kualitas diri juga menjadi faktor teratas penilaian, seperti rekam jejak positif (61%), latar belakang kandidat (58%), dan mampu dalam memimpin (51%).

Tampaknya visi dan misi kandidat capres-cawapres lebih menarik perhatian responden daripada visi dan misi yang dibawa oleh calon legislatif. Hal ini ditunjukkan dengan hanya 44% yang mempelajari visi dan misi caleg, dibandingkan dengan mempelajari visi dan misi capres-cawapres (63%).

“Awareness untuk menggunakan hak pilih dalam pemilu sebenarnya tetap tinggi, hanya saja terlihat masih ada ketimpangan awareness antara pemilu presiden dan pemilu legislatif. Untuk pemilu presiden memang masih ada 19% yang tidak mempelajari visi misi capres, tetapi untuk pemilu legislatif, justru ada 56% yang tidak mempelajari visi misi caleg. Jadi sepertinya perhatian masyarakat lebih banyak terpusat pada capres,” jelas Head of Research Jakpat, Aska Primardi.

Aska melanjutkan padahal nantinya saat pemilu, masyarakat juga diminta memilih caleg mulai dari DPR, DPRD tingkat 1, DPRD tingkat 2, dan DPD. Selain itu opsi pilihan di surat suara legislatif akan jauh lebih banyak dan rumit dibandingkan surat suara capres. Edukasi tentang pemilu legislatif ini yang perlu ditingkatkan, supaya masyarakat bisa lebih mengenal caleg dan visi misinya.

Keputusan Memilih 

Mayoritas responden sudah menentukan pilihan capres-cawapresnya. Terlebih 84% responden juga mengakui jika mereka sudah mantap dan tidak ada rencana untuk mengganti pilihannya.

Partisipasi yang tinggi pada pemilu mendatang ini terlihat dari setiap generasi, status ekonomi sosial, dan wilayah, seperti 97% dari Jabodetabek, 95% dari Jawa, dan 97% dari luar Jawa yang akan berkontribusi.

Dapatkan informasi lengkapnya pada report kami di sini 

Memilih Kandidat Politik & Bersosial Media

Memilih Kandidat Politik & Bersosial Media

Menjelang pemilu 2024, masyarakat Indonesia menjumpai berbagai konten politik yang tersebar di media sosial. Konten-konten tersebut dapat menjadi referensi untuk menilai program para kandidat politik, dan membantu masyarakat dalam menentukan pilihan pada saat pemilu nanti.

Melalui report ini, Jakpat melakukan riset untuk mengetahui pandangan responden terhadap kampanye politik yang tengah berlangsung. Riset ini melibatkan 1099 responden, dan pengumpulan data survei dilakukan pada tanggal 22-24 Januari 2024.

Poin utama riset:

  • Konten politik di media sosial
  • Mengidentifikasi konten hoaks
  • Visi & misi kandidat politik
  • Keputusan memilih responden untuk pemilu mendatang

Jakpat sebagai lembaga riset pasar independen dan institusi survei online, bersikap netral dan tidak memihak pada individu atau partai politik tertentu. Survei ini bertujuan untuk mengetahui preferensi politik responden secara netral.

Berikut beberapa pratinjau report:

preview pict 1-1

preview pict 1-2preview pict 1-3

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

 

The Installation of Billboards is The Type of Campaign Most Disliked by The Public

The Installation of Billboards is The Type of Campaign Most Disliked by The Public

Currently, Indonesian is faced with various campaign activities in various places and media ahead of the upcoming elections. Starting from the election of President and Vice President, members of the House of Representatives, members of district/city Legislative Councils, and members of regional representative councils.

Jakpat surveyed 1276 respondents to find out people’s perspectives on current political campaign activities. In addition, this survey also to find out the political preferences of respondents neutrally without having associations or supporting certain political parties.

The survey results showed that 74% of respondents claimed to follow the progress of the current political campaign. Then, the majority of respondents also expressed interest in ongoing political campaigns, with 68% of Gen Z, 65% of Millennials, and 61% of Gen X showing interest.

Furthermore, 70% of respondents chose to know the quality of the candidates as the first reason for their interest in the current political campaign, followed by 55% who wanted to get insights/references/views to convince the choice, and 53% of respondents who chose as a real action in supporting the growth of the Indonesian nation.

For those who are not interested in campaigns, 41% of respondents choose if they don’t want to bother themselves, then 39% do not like things related to political issues, and 30% of respondents admit that a lot of negative information or news involving government elements is the reason for their disinterest in current political campaigns.

Types of Campaigns Respondents Like and Dislike

Social activities are the first type of campaign preferred by respondents (61%), then the type of direct campaign, which is when candidates are present in front of the public (55%). In addition, conducting debates with other candidates (40%), campaigns with digital publications such as TV, radio, podcasts, YouTube, and others (33%), to candidates having limited discussions with a group of people (24%).

Meanwhile, for the type of campaign they disliked, respondents chose the installation of billboards and banners unofficially to be the type of campaign they disliked the most (66%). Then the installation of party flags in neighborhoods, parks, or streets (44%), marches carrying campaign attributes (38%), going to community leaders to ask for support (25%), to distributing campaign attributes such as t-shirts, hats, stickers, and others (24%).

Resources & Choosing Decisions

Respondents get information about ongoing campaign activities from different sources. TV and radio (53%) are the most preferred sources by Gen X, while for Gen Z and Millennials who use digital media and social media the most, information comes from Instagram and TikTok.

Head of Research Jakpat, Aska Primardi explained that the current campaign situation is assessed differently by each group of voters. For Gen Z, this 2024 election is their first experience of being involved and exercising their right to vote, so, naturally, the majority of Gen Z does not yet have a final say on who to vote for. What’s more, the majority of Gen Z prefer TikTok (51%) as a means of getting to know presidential candidates and legislative candidates, where there are many debates they pay attention to. This is why the majority of them are still confused in making their choices.

“Unlike the case with Gen X, the majority of whom have decided who to choose, because indeed Gen X has learned from previous experience and knowledge about presidential candidates or legislative candidates. The majority of Gen X prefer conventional media such as TV and radio as sources of campaign information, and they consider that the current campaign situation is still peaceful and conducive. Thus, it is natural that Gen Z is the main target of candidates and political parties because in addition to the proportion in the population being one of the largest after Gen Y, the majority of Gen Z is also still very open to all choices, and may still change until the last moment before entering the voting booth on election day,” continued Aska.

Regarding the decision to choose, this is indicated by 52% of respondents considering the possibility of changing their mind or changing choices after the campaign or ahead of the election, especially for Gen Z with 61%, followed by Millennials 54%, and Gen X 41%.

Get the details on our report here.

Jakpat

The Public’s Perspectives On Political Campaigns

Currently, the Indonesians public is faced with various campaign activities in preparation for the upcoming 2024 democratic celebration. Through this report, Jakpat surveyed 1276 respondents to capture their perspectives on the current political campaigns.

These results are based on a survey conducted on 23rd-25th of December 2023.

Key research points:

  • Respond to the interests of the respondents on the current political campaigns
  • Identify the types of the current political campaigns the respondents like and dislike
  • Respondents’ expectations from the current political campaigns

Jakpat as an independent market research and online survey institution, remains neutral and doesn’t take sides or affiliate with any individual or specific political party. The survey is intended to neutrally identify the political preferences of respondents.

Here are some previews of the report:

Jakpat Survei - Image 1Jakpat Survei - Image 2Jakpat Survei - Image 3

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

78 of Gen Z and Millennials Are Interested in Implementing the Zero Waste Movement

78% of Gen Z and Millennials Are Interested in Implementing the Zero Waste Movement

According to the Director General of Waste, Garbage, and Hazardous Toxic Material Management (PSLB3), Rosa Vivien Ratnawati, the young generation has a strategic role in achieving zero waste and zero emission targets. Moreover, Indonesia currently has 70.72% of its population in the productive age range, which is expected to help Indonesia reach a golden age by 2045.

Zero waste is a concept that invites us to use single-use products more wisely to reduce the amount and negative effects of waste. Meanwhile, zero emissions or zero carbon emissions refer to a condition where the amount of carbon emissions released into the atmosphere does not exceed the amount that can be absorbed by the Earth.

Jakpat conducted a survey involving 990 young generations to explore their perspectives on and implementation of the zero waste movement. The survey, comprising 40% Gen Z and 60% Millennials, reveals their understanding of the concept of zero waste, the reasons for applying it, the benefits they experience, and the difficulties they face in integrating it into their daily lives.

The survey results state that 78% of the young generation are interested in adopting the zero waste movement, with 16% of the respondents having already implemented it. Less than 1 year is the most common duration for those interested and already applying for it. Moreover, the duration of 3-5 years is dominated by men at 13% and women at 8%.

The Reasons Why the Young Generation is Interested in the Zero Waste Movement

Gen Z and Millennials seem to realise the importance of protecting the earth so they are interested in implementing zero waste movement. This is shown by 94% who choose the reason to help protect and preserve the earth by reducing waste, followed by the reason to save the earth and the provision of future generations by 48%.

In addition, being interested in eco-friendly products (22%), society implementation (14%), exposure to environmental news (11%), and inspiration from influencers (6%) are reasons why the younger generation is interested in implementing zero waste.

Based on the results of the survey, Head of Research Jakpat, Aska Primardi assessed that the majority of the younger generation is actually aware of the importance of this zero waste issue. Unfortunately, only a small percentage of them has implemented this activity. Learning from a group of young people who have implemented it, it can be seen that one of the popular reasons is the trend of the surrounding environment that has implemented it, and also the initiative to follow what friends do.

Therefore, this movement is actually not enough just to disseminate information about the importance of zero waste, but must also be followed by programs from related parties to facilitate their zero waste activities, or the most extreme is penalties or fines if they cannot do this,” explained Aska.

Implementation of Zero Waste Movement

Using tote bags when shopping (55%), then using tumblers (55%), and reducing plastic use (54%) are the top three as part of their zero waste implementation.

In addition, the application also includes shopping as needed only (49%), using your own place to eat when buying food (46%), to the use of eco-friendly products (15%).

When viewed in terms of Socioeconomic Status (SES), the use of eco-friendly products is most widely carried out by the upper (21%), followed by the middle (13%), and lower (10%).

The Difficulties in Implementing the Zero Waste Movement

The most challenging aspect is finding the nearest waste bank. A waste bank is a facility or program where someone can deposit recycled waste such as paper, plastic, glass, and other items in exchange for rewards.

In addition, families or environments that do not support the implementation of zero waste are the second reason perceived by the younger generation as difficult, this seems to be influenced by most of those who still live with their parents.

What are the benefits that the younger generation feels when they implement zero waste? Where do they find further information to support their implementation? What are the factors for those who are not interested in applying?

Get the details in our report here.

 

Young Generation and Zero Waste Movement

Young Generation and Zero Waste Movement

The young generations are already familiar with the zero waste movement, and some people have already applied in their lives. In addition, adopting the zero waste movement is based on some factors. In this report, Jakpat will share insights about perspectives from Gen Z and Millennials on zero waste movement.

These results are based on a survey conducted on 16-17th of November 2023.

Key research points:

  • Reasons for interested in implementing zero waste
  • Implementations have already adopted zero waste by the young generation
  • The struggle of implementing zero waste

Here are some previews of the report:

1. Young Generation and Zero Waste Movement

2

Young Genereation and  Zero Waste Monvement - image 3


Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Fintech

Generational Differences in Using Digital Financial or Fintech Services

The financial world has witnessed many transformations largely triggered by rapid technological advancements. The intersection between finance and technology has given birth to a dynamic field that we commonly know as Financial Technology or Fintech. Fintech is changing the way individuals and businesses interact with their finances. In the first half of 2023, Jakpat conducted a survey of 1425 respondents in Indonesia regarding the use and habits of respondents in the financial and fintech landscape. The survey, which was later published in the form of a report entitled “Indonesia Fintech Trends 2023″, focuses on several digital financial services such as digital payments, online credit, and investment platforms. In addition, the survey also explored respondents’ financial behavior, insurance, and credit practices.

The Use of Digital Financial Services

In semester 1 of this year, there were 8 out of 10 respondents who used digital payment platforms to make transactions both offline and online. Some digital payment platforms used include e-wallets or digital wallets, mobile and internet banking including virtual debits, and delayed payments service namely Buy Now Pay Later (BNPL) or commonly called paylater. According to Aska Primardi, Head of Research Jakpat, awareness and the number of users of financial products in Indonesia continue to increase from year to year, with the most widely used platform being digital payment.

E-wallet is the most widely used service by respondents who claim to use digital payments for transactions. As many as 84% of respondents use e-wallets for various needs such as paying for groceries both offline and online, paying for entertainment needs, to paying monthly bills. Followed by the use of digital or mobile and internet banking with 52%, and paylater for 26%. The use of digital payments is indeed more common among young people, namely Millennials and Gen Z, especially for e-wallets. While digital banks are used by more than half of Millennials and Gen X. Millennials are also the segment most exposed to the use of paylater. Among Millennials who usually use digital payment methods, there are 32% who admit to using paylater services. The most common transactions paid using paylater are online shopping (23%) and paying for food with online delivery orders (18%).

Investment and Insurance

In addition to reviewing the use of various digital payment services, the report also displays data on the use of other financial products such as investment, insurance, and credit. Of all respondents, there are 38% who pay credit installments every month and 24% of respondents pay insurance premiums. While users of investment products are at 25%.

“Users of investment products are at 25%, but after digging deeper, it turns out that not all investment users are users of insurance products. It can be seen that the proportion of Gen Z in the user investment platform segment is 32%, while the proportion of Gen Z in the insurance user segment is 19%. In contrast to Gen X, this segment sees more insurance than investment platforms,” Aska explained.

“If we look at the financial pyramid, then the thing that must first be met is a safety net (for example meeting basic needs, emergency funds, insurance), then followed by investment to accumulate and preserve wealth. This is what Gen Z forgets, where they prefer direct investment to achieve financial freedom, without considering financial “security” first. A common reason why Gen Z is more willing to take risks is because they are currently single and unmarried,” Aska added.

How exactly does Gen Z view the concept of financial management? Do Millennials share the same view?

Get the details in our report here.

Header-[Premium Report] Fintech 1st Sem 2023_V5

Indonesia Fintech Trends – 1st Semester of 2023

As digital platforms continue to disrupt traditional financial services, they redefine the way individuals and businesses interact with their finances, especially through fintech. Fintech becomes the intersection between financial and technology. Several fintech platforms that are readily available including digital banking, digital wallet, investment, as well as online credit or lending. In this report, Jakpat will share our research findings related to the usage of various fintech services. These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

  • How society perceives financial planning
  • The usage of several financial technology platform
  • Popular fintech platforms and insurance providers used
  • Various insurance products

Here are some previews of the report:

Fintech Trends 1 Fintech Trends 2 Fintech Trends 3

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

vegan_

Does The Vegetarian Diet Support Frugal Living?

Vegetarianism, or a lifestyle that adopts a diet without consuming animal-based foods, is increasing. In Indonesia alone, more than 2 million people adopt this lifestyle and around 2 thousand restaurants already provide vegetarian food on their menus[1].

Jakpat conducted a survey to find out the perspective of the Indonesian people regarding this trend. The report which involves 1,614 respondents shows how the diet is practiced nowadays, the reasons for adopting a vegetarian lifestyle, what plant-based foods are preferred, and the responses about brands/restaurants that provide vegetarian menus.

The survey results stated that 87% of respondents were eaters of everything, both animal and plant-based foods. Then, 11% tried to reduce the intake of animal-based foods and 2% were vegetarians.

“In line with the development of health issues such as diabetes, or obesity, to the problem of the quality of meat as a food raw material, the ideas and initiatives are now starting to emerge in the community to reduce meat consumption, increase vegetable consumption, and some even choose to become vegetarians,” said Head of Research Jakpat, Aska Primardi.

 

Living vegetarian for the sake of frugality

The general goal of respondents reducing animal-based foods as well as becoming vegetarians is to improve overall health, for example, to reduce the risk of dangerous diseases such as cholesterol, heart disease, or diabetes. There are also respondents who wanted to increase the body’s metabolism and lose weight.

Another interesting reason is this lifestyle is considered more frugal (32%). It is proved by one in three respondents that admitted their food expenses decreased after becoming vegetarian.

Various changes were felt by respondents who reduced animal-based food or became vegetarian, namely stable weight (51%), increased body metabolism (37%), and better mood (39%).

 

Preparing vegetarian meals

There are not many restaurants that provide vegetarian menus in Indonesia. This is in line with the results of the Jakpat survey which stated that the biggest obstacle to being a vegetarian is the difficulty of looking for plant-based foods when eating out. Therefore, it is not surprising that 60% of vegetarian respondents preferred to prepare their meals by cooking at home (59%) or chose non-animal foods in public restaurants (52%).

However, respondents supported if there is a restaurant that has vegetarian food on the menu (62%). Most of them considered plant-based foods healthier and good for the body.

 

Get the details on our report here.

 

[1] https://www.gatra.com/news-571588-gaya-hidup-tren-gaya-hidup-vegan-terus-meningkat.html

Header-[Free Report] Vegetarian Trend_V1

Exploring The Vegetarian Trends in Indonesia

The popularity of vegetarianism is on the rise. Based on Indonesia Vegetarian Society (IVS) data, more than 2 million people adopt a vegetarian lifestyle and around 2 thousand restaurants provide vegetarian menus. Thus, in this report, Jakpat will share some highlights of insights about the vegetarian lifestyle nowadays.

These results are based on a survey conducted on 18-19th of July 2023.

Key Research points:

  • Reasons for choosing a vegetarian lifestyle
  • Favorite plant-based foods
  • Struggles of being vegetarian
  • Views on restaurants with vegetarian menus

Here are some previews of the report:

1 Proportion - Exploring The Vegetarian Trends in Indonesia - 2023 Jakpat Survey Report

2 Reasons - Exploring The Vegetarian Trends in Indonesia - 2023 Jakpat Survey Report

3 Restaurants - Exploring The Vegetarian Trends in Indonesia - 2023 Jakpat Survey Report

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net