Tag Archives: free report

Consumer Behavior Following Boycott Issue 1

Consumer Behavior Following Boycott Issue

The conflict between Palestine and Israel has caused the global boycott issue to grow in the last three months. The movement is boycotting products from brands suspected of supporting and being affiliated with Israel.

In this report, Jakpat surveyed 1285 respondents to conduct their consumption or use of products and alternative brand choices in different categories after the boycott issue.

These results are based on a survey conducted on 19-20th of February 2024.

Key research points:

  • Fast food consumption
  • Fashion usage
  • Food & beverage consumption
  • Makeup & personal care usage

Here are some previews of the report:

2

9

11

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Canva.com/Jakpat

84% Masyarakat Sudah Mantap Dengan Pilihan Capres-Cawapres Mereka

Menjelang Pemilu 2024, masyarakat Indonesia banyak terpapar konten politik di media sosial. Mulai dari visi dan misi capres-cawapres, isu-isu politik, kampanye, hasil debat, opini public figure, hingga meme politik. Hal ini bisa menjadi tambahan referensi masyarakat dalam menilai dan mengevaluasi dari berbagai sudut pandang untuk menyakinkan pilihannya saat pemilu nanti.

Jakpat melakukan survei untuk mengetahui pandangan responden terhadap kampanye politik saat ini, khususnya mengenai konten politik di media sosial, mengidentifikasi konten hoaks, visi dan misi kandidat, hingga keputusan memilih. Survei yang melibatkan 1099 responden ini juga bertujuan untuk mengetahui preferensi politik responden secara netral tanpa memiliki asosiasi atau mendukung partai politik tertentu.

Hasil survei menunjukkan 58% responden mengutarakan pendapatnya mengenai pilihan capres dan cawapres secara langsung atau offline, seperti diskusi dengan teman sebaya, rekan kerja, atau keluarga. Selain itu, 27% responden juga menyampaikan pendapat melalui media daring, terutama bagi Gen Z (29%).

Sedangkan, 30% yang tidak mengutarakan pendapatnya baik secara online maupun offline berpendapat jika masalah privasi (72%) menjadi alasan utama mereka tidak mau membahas mengenai capres dan cawapres pilihannya.

Mengidentifikasi Konten Hoaks

Konten hoaks merupakan informasi palsu atau bohong dalam upaya memutarbalikkan fakta yang dibuat dengan sengaja, dalam hal ini mengarah pada berita negatif. Jika dilihat dari frekuensinya, 37% responden jarang menjumpai konten hoaks. Meskipun begitu, 19% responden lainnya merasa sangat sering mendapatkan konten tersebut.

Tiktok menjadi platform yang paling banyak ditemukannya konten hoaks menurut Gen Z (75%) dan Milenial (58%), sedangkan bagi Gen X biasanya menemukan konten tersebut di Facebook (57%).

Kemampuan dalam mengidentifikasi konten hoaks, membuat responden tidak terpengaruh dalam menentukan pilihannya.Karena itu, 57% memilih tidak menghiraukannya atau skip konten/akun yang dianggap hoaks.

Mempelajari Visi & Misi Kandidat

Visi dan misi yang diusung kandidat (71%) menjadi faktor utama yang memengaruhi penilaian responden dalam menentukan pilihan capres dan cawapres. Selain itu, kualitas diri juga menjadi faktor teratas penilaian, seperti rekam jejak positif (61%), latar belakang kandidat (58%), dan mampu dalam memimpin (51%).

Tampaknya visi dan misi kandidat capres-cawapres lebih menarik perhatian responden daripada visi dan misi yang dibawa oleh calon legislatif. Hal ini ditunjukkan dengan hanya 44% yang mempelajari visi dan misi caleg, dibandingkan dengan mempelajari visi dan misi capres-cawapres (63%).

“Awareness untuk menggunakan hak pilih dalam pemilu sebenarnya tetap tinggi, hanya saja terlihat masih ada ketimpangan awareness antara pemilu presiden dan pemilu legislatif. Untuk pemilu presiden memang masih ada 19% yang tidak mempelajari visi misi capres, tetapi untuk pemilu legislatif, justru ada 56% yang tidak mempelajari visi misi caleg. Jadi sepertinya perhatian masyarakat lebih banyak terpusat pada capres,” jelas Head of Research Jakpat, Aska Primardi.

Aska melanjutkan padahal nantinya saat pemilu, masyarakat juga diminta memilih caleg mulai dari DPR, DPRD tingkat 1, DPRD tingkat 2, dan DPD. Selain itu opsi pilihan di surat suara legislatif akan jauh lebih banyak dan rumit dibandingkan surat suara capres. Edukasi tentang pemilu legislatif ini yang perlu ditingkatkan, supaya masyarakat bisa lebih mengenal caleg dan visi misinya.

Keputusan Memilih 

Mayoritas responden sudah menentukan pilihan capres-cawapresnya. Terlebih 84% responden juga mengakui jika mereka sudah mantap dan tidak ada rencana untuk mengganti pilihannya.

Partisipasi yang tinggi pada pemilu mendatang ini terlihat dari setiap generasi, status ekonomi sosial, dan wilayah, seperti 97% dari Jabodetabek, 95% dari Jawa, dan 97% dari luar Jawa yang akan berkontribusi.

Dapatkan informasi lengkapnya pada report kami di sini 

Memilih Kandidat Politik & Bersosial Media

Memilih Kandidat Politik & Bersosial Media

Menjelang pemilu 2024, masyarakat Indonesia menjumpai berbagai konten politik yang tersebar di media sosial. Konten-konten tersebut dapat menjadi referensi untuk menilai program para kandidat politik, dan membantu masyarakat dalam menentukan pilihan pada saat pemilu nanti.

Melalui report ini, Jakpat melakukan riset untuk mengetahui pandangan responden terhadap kampanye politik yang tengah berlangsung. Riset ini melibatkan 1099 responden, dan pengumpulan data survei dilakukan pada tanggal 22-24 Januari 2024.

Poin utama riset:

  • Konten politik di media sosial
  • Mengidentifikasi konten hoaks
  • Visi & misi kandidat politik
  • Keputusan memilih responden untuk pemilu mendatang

Jakpat sebagai lembaga riset pasar independen dan institusi survei online, bersikap netral dan tidak memihak pada individu atau partai politik tertentu. Survei ini bertujuan untuk mengetahui preferensi politik responden secara netral.

Berikut beberapa pratinjau report:

preview pict 1-1

preview pict 1-2preview pict 1-3

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

 

The Installation of Billboards is The Type of Campaign Most Disliked by The Public

The Installation of Billboards is The Type of Campaign Most Disliked by The Public

Currently, Indonesian is faced with various campaign activities in various places and media ahead of the upcoming elections. Starting from the election of President and Vice President, members of the House of Representatives, members of district/city Legislative Councils, and members of regional representative councils.

Jakpat surveyed 1276 respondents to find out people’s perspectives on current political campaign activities. In addition, this survey also to find out the political preferences of respondents neutrally without having associations or supporting certain political parties.

The survey results showed that 74% of respondents claimed to follow the progress of the current political campaign. Then, the majority of respondents also expressed interest in ongoing political campaigns, with 68% of Gen Z, 65% of Millennials, and 61% of Gen X showing interest.

Furthermore, 70% of respondents chose to know the quality of the candidates as the first reason for their interest in the current political campaign, followed by 55% who wanted to get insights/references/views to convince the choice, and 53% of respondents who chose as a real action in supporting the growth of the Indonesian nation.

For those who are not interested in campaigns, 41% of respondents choose if they don’t want to bother themselves, then 39% do not like things related to political issues, and 30% of respondents admit that a lot of negative information or news involving government elements is the reason for their disinterest in current political campaigns.

Types of Campaigns Respondents Like and Dislike

Social activities are the first type of campaign preferred by respondents (61%), then the type of direct campaign, which is when candidates are present in front of the public (55%). In addition, conducting debates with other candidates (40%), campaigns with digital publications such as TV, radio, podcasts, YouTube, and others (33%), to candidates having limited discussions with a group of people (24%).

Meanwhile, for the type of campaign they disliked, respondents chose the installation of billboards and banners unofficially to be the type of campaign they disliked the most (66%). Then the installation of party flags in neighborhoods, parks, or streets (44%), marches carrying campaign attributes (38%), going to community leaders to ask for support (25%), to distributing campaign attributes such as t-shirts, hats, stickers, and others (24%).

Resources & Choosing Decisions

Respondents get information about ongoing campaign activities from different sources. TV and radio (53%) are the most preferred sources by Gen X, while for Gen Z and Millennials who use digital media and social media the most, information comes from Instagram and TikTok.

Head of Research Jakpat, Aska Primardi explained that the current campaign situation is assessed differently by each group of voters. For Gen Z, this 2024 election is their first experience of being involved and exercising their right to vote, so, naturally, the majority of Gen Z does not yet have a final say on who to vote for. What’s more, the majority of Gen Z prefer TikTok (51%) as a means of getting to know presidential candidates and legislative candidates, where there are many debates they pay attention to. This is why the majority of them are still confused in making their choices.

“Unlike the case with Gen X, the majority of whom have decided who to choose, because indeed Gen X has learned from previous experience and knowledge about presidential candidates or legislative candidates. The majority of Gen X prefer conventional media such as TV and radio as sources of campaign information, and they consider that the current campaign situation is still peaceful and conducive. Thus, it is natural that Gen Z is the main target of candidates and political parties because in addition to the proportion in the population being one of the largest after Gen Y, the majority of Gen Z is also still very open to all choices, and may still change until the last moment before entering the voting booth on election day,” continued Aska.

Regarding the decision to choose, this is indicated by 52% of respondents considering the possibility of changing their mind or changing choices after the campaign or ahead of the election, especially for Gen Z with 61%, followed by Millennials 54%, and Gen X 41%.

Get the details on our report here.

Exploring the Beauty Trends of Makeup and Skincare Products in Indonesia

Exploring the Beauty Trends of Makeup and Skincare Products in Indonesia

Beauty products are growing with the presence of various makeup and skincare. Especially now, local skincare brands are gaining popularity and attracting the attention of skincare users.

Jakpat was surveyed to understand people’s habits in using makeup and skincare products, and to identify the brands frequently used in 2023. The report, which involved more than 2000 respondents, covers three sections: makeup trends among female respondents, followed by skincare trends and beauty product purchases among both female and male respondents.

The survey results state that the majority of Indonesian women consider the use of makeup important, especially for those who work every day. Daily activities seem to influence how essential makeup is used. A majority of students (54%) and employed individuals (69%) consider makeup to be crucial compared to those who aren’t employed (47%).

Makeup Trends 

Most Indonesian women admit to wearing simple makeup for their daily activities. Simple makeup refers to the use of a limited number of makeup products, typically no more than 3. This trend is observed across all age groups, socioeconomic levels, and occupations. This trend is observed across all age groups, socioeconomic levels, and occupations.

In the use of lip products, lip balm leads with 44%, then lip cream 40%, lipstick 38%, liptint 39%, and lip gloss 20%. Meanwhile, in the use of brow products, many use brow pencil at 82%, followed by brow gel at 40%, and brow pomade at 7%.

Skincare Trends

74% of consumers said local brands still attracted their attention in the last 6 months. Compared to foreign brands, 73% admit that local skincare products are more suitable for their skin conditions.

Vitamin C is still the most popular skincare ingredient, with more than half of respondents claiming that their skincare products contain vitamin C. In addition, niacinamide and salicylic acid are the most popular top skincare ingredients.

“Most respondents consider halal, alcohol-free, and dermatologically tested skincare claims as the most important. Women tend to consider these skincare claims more than men.

Purchase Beauty Products

E-commerce is the top place to buy makeup and skincare online, in addition to social media and official websites. Meanwhile, offline makeup purchases from cosmetic stores lead with 51%, minimarkets/supermarkets with 37%, department stores 15%, and sales 10%.

Then, offline skincare purchases are more commonly made at minimarkets/supermarkets with 38%, cosmetic stores 32%, department stores 17%, and sales 8%.”

Looking at the 2023 retail data, makeup and cosmetics sales have increased compared to the previous year. Although the majority of purchases are made online via e-commerce, we still need to pay attention to offline purchases via cosmetic stores for makeup, and via minimarkets for skincare, because the experience of buying offline can help consumers to assess the product directly and try it on their skin/face before buying it. Only then at the repurchasing stage can it be done online, “said Head of Research Jakpat, Aska Primardi.

Regarding sources of makeup and skincare information, social media accounts and advertisements are the 2 main sources of information about beauty products. Moreover, most respondents rely on Instagram and TikTok when looking for beauty product references.

Get the details on our report here.

 

Jakpat

The Public’s Perspectives On Political Campaigns

Currently, the Indonesians public is faced with various campaign activities in preparation for the upcoming 2024 democratic celebration. Through this report, Jakpat surveyed 1276 respondents to capture their perspectives on the current political campaigns.

These results are based on a survey conducted on 23rd-25th of December 2023.

Key research points:

  • Respond to the interests of the respondents on the current political campaigns
  • Identify the types of the current political campaigns the respondents like and dislike
  • Respondents’ expectations from the current political campaigns

Jakpat as an independent market research and online survey institution, remains neutral and doesn’t take sides or affiliate with any individual or specific political party. The survey is intended to neutrally identify the political preferences of respondents.

Here are some previews of the report:

Jakpat Survei - Image 1Jakpat Survei - Image 2Jakpat Survei - Image 3

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Jakpat

Beauty Trends 2023

The beauty product industry is growing with the presence of various local products. In this report, Jakpat conducted research to capture beauty trends in 2023, like consumer’s habits in using makeup and skincare products, their skin conditions, and considerations in choosing products. We also identify the top BUMO (Brand Used Most Often) of 2023.

These results are based on a survey conducted on 5-7th of November 2023.

Key research points:

  • Makeup daily routine & product used
  • Top 10 skincare product usage
  • Top 5 BUMO for each makeup & skincare products
  • Source of awareness beauty product
  • Spending beauty product

Here are some previews of the report:

Preview Beauty Trends Makeup & Skincare 2023 - 1

Preview Beauty Trends Makeup & Skincare 2023 - 2

Preview Beauty Trends Makeup & Skincare 2023 - 3

 Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

78 of Gen Z and Millennials Are Interested in Implementing the Zero Waste Movement

78% of Gen Z and Millennials Are Interested in Implementing the Zero Waste Movement

According to the Director General of Waste, Garbage, and Hazardous Toxic Material Management (PSLB3), Rosa Vivien Ratnawati, the young generation has a strategic role in achieving zero waste and zero emission targets. Moreover, Indonesia currently has 70.72% of its population in the productive age range, which is expected to help Indonesia reach a golden age by 2045.

Zero waste is a concept that invites us to use single-use products more wisely to reduce the amount and negative effects of waste. Meanwhile, zero emissions or zero carbon emissions refer to a condition where the amount of carbon emissions released into the atmosphere does not exceed the amount that can be absorbed by the Earth.

Jakpat conducted a survey involving 990 young generations to explore their perspectives on and implementation of the zero waste movement. The survey, comprising 40% Gen Z and 60% Millennials, reveals their understanding of the concept of zero waste, the reasons for applying it, the benefits they experience, and the difficulties they face in integrating it into their daily lives.

The survey results state that 78% of the young generation are interested in adopting the zero waste movement, with 16% of the respondents having already implemented it. Less than 1 year is the most common duration for those interested and already applying for it. Moreover, the duration of 3-5 years is dominated by men at 13% and women at 8%.

The Reasons Why the Young Generation is Interested in the Zero Waste Movement

Gen Z and Millennials seem to realise the importance of protecting the earth so they are interested in implementing zero waste movement. This is shown by 94% who choose the reason to help protect and preserve the earth by reducing waste, followed by the reason to save the earth and the provision of future generations by 48%.

In addition, being interested in eco-friendly products (22%), society implementation (14%), exposure to environmental news (11%), and inspiration from influencers (6%) are reasons why the younger generation is interested in implementing zero waste.

Based on the results of the survey, Head of Research Jakpat, Aska Primardi assessed that the majority of the younger generation is actually aware of the importance of this zero waste issue. Unfortunately, only a small percentage of them has implemented this activity. Learning from a group of young people who have implemented it, it can be seen that one of the popular reasons is the trend of the surrounding environment that has implemented it, and also the initiative to follow what friends do.

Therefore, this movement is actually not enough just to disseminate information about the importance of zero waste, but must also be followed by programs from related parties to facilitate their zero waste activities, or the most extreme is penalties or fines if they cannot do this,” explained Aska.

Implementation of Zero Waste Movement

Using tote bags when shopping (55%), then using tumblers (55%), and reducing plastic use (54%) are the top three as part of their zero waste implementation.

In addition, the application also includes shopping as needed only (49%), using your own place to eat when buying food (46%), to the use of eco-friendly products (15%).

When viewed in terms of Socioeconomic Status (SES), the use of eco-friendly products is most widely carried out by the upper (21%), followed by the middle (13%), and lower (10%).

The Difficulties in Implementing the Zero Waste Movement

The most challenging aspect is finding the nearest waste bank. A waste bank is a facility or program where someone can deposit recycled waste such as paper, plastic, glass, and other items in exchange for rewards.

In addition, families or environments that do not support the implementation of zero waste are the second reason perceived by the younger generation as difficult, this seems to be influenced by most of those who still live with their parents.

What are the benefits that the younger generation feels when they implement zero waste? Where do they find further information to support their implementation? What are the factors for those who are not interested in applying?

Get the details in our report here.

 

Young Generation and Zero Waste Movement

Young Generation and Zero Waste Movement

The young generations are already familiar with the zero waste movement, and some people have already applied in their lives. In addition, adopting the zero waste movement is based on some factors. In this report, Jakpat will share insights about perspectives from Gen Z and Millennials on zero waste movement.

These results are based on a survey conducted on 16-17th of November 2023.

Key research points:

  • Reasons for interested in implementing zero waste
  • Implementations have already adopted zero waste by the young generation
  • The struggle of implementing zero waste

Here are some previews of the report:

1. Young Generation and Zero Waste Movement

2

Young Genereation and  Zero Waste Monvement - image 3


Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Understanding Indonesian Youth From Pop Culture to Mental Health Issues

Understanding Indonesian Youth: From Pop Culture to Mental Health Issues

The digital age has given rise to young generation, not only as followers, but also as pioneers. They shape and are shaped by world changes in various aspects, such as adopting and adjusting international trends, make innovation, to action on climate change issues.

Narasi together with Jakpat conducted a survey to find out the picture of Indonesia’s young generation in responding to changing their environment during the growing digital era. The report, which involved 2.482 respondents conducted during the period September-October 2023, shows how they interact, especially in pop culture, digital economy, environmental issues, and mental health issues.

This survey to understanding Indonesian youth is the result of collaboration with Narasi from the Bergerak, Bergerak, Berdampak movement which will take place on Sunday, November 19, 2023, at Graha Bhakti Budaya, Jakarta.

Youth and Pop Culture

The results of the survey to understanding Indonesian youth with a focus on the Millennials generation and generation Z showed that 56% of respondents, especially from the age group of 15-19 years, showed identification with pop culture as loyal followers or followers of the latest trends.

However, within the same age groups also showed lower levels of concern over the negative impact of pop culture, 3.09 for the 15-19 age group compared to 2.93 for the 30-35 age group.

“The majority of the younger generation are followers of pop culture, and only a small percentage are trendsetters. This fact is the basis for companies, brands, to political figures and parties to adapt the latest trending issues to embrace the young generation. On the other hand, this is a challenge for the young generation to be more critical and be able to identify the benefits of a product, or the commitment of legislative candidates or presidential candidates, which are often hidden behind these pop culture trends,” said Head of Research Jakpat, Aska Primardi.

Digital Economy and Vigilance

18% of all respondents indicated frequent participation in activities related to digital economy trends, then 37% for occasional times, and 45% never. The young generation who are attached to digital interaction apparently show concern about risks in the current digital economy trend. Especially in the group of male respondents aged 25-29 years (35%) who are worried about the threat of losing job opportunities arising from rapid changes in the economy and technology.

The young generation who are attached to digital interaction apparently show concern about risks in the current digital economy trend. Especially in the group of male respondents aged 25-29 years (35%) who are worried about the threat of losing job opportunities arising from rapid changes in the economy and technology.

Environmental Sustainability

Women with higher Social Economic Status (SES) have a strong declarative attitude towards the environment with 70% scoring average in terms of knowledge and interest, 65% active in environmental activities and 75% supporting green businesses. In addition, middle-class women also showed 60% active in environmental activities and 70% supported green businesses.

In terms of sustainable practices shows such as energy conservation (55% for women, 48% for men); electric vehicles (40% for women, 35% for men); green investment (32% for women, 26% for men); and energy transition (33% for women, 25% for men).

Young People and Mental Health Issues

Understanding Indonesian youth in terms of mental health issues indicates all ages and genders showed high participation in mental health movements, ranging from 15-19 years old (73%), 20-24 year old (72%), 25-29 year old (76%), and 30-35 year old (79%)

In addition, 86% of all respondents indicated that social media is the main channel in accessing information regarding mental health.

“The majority of respondents at this young age are already aware of the importance of mental health aspects in daily life. They no longer feel ashamed to admit that they have mental problems, and begin to take the initiative to find solutions, either in the form of self-therapy or through psychologists or psychiatrists. This indication can also be seen from the growth of platforms, web, or applications that provide mental health services,” said Aska.

Get the details on our report here.