Tag Archives: gen z

Understanding Gen Z: Preference in the Workplace

Generation Z is currently busy with various activities, such as pursuing education and advancing to higher levels of study, and many have already entered the workforce. Understanding the preferences and work experiences of Generation Z (Gen Z) is crucial for companies in recruiting talented and loyal employees.

To understand the characteristics and preferences of Gen Z in the workplace, Jakpat has conducted a survey involving 1262 respondents, where 63% of them are Gen Z individuals who share their views and preferences related to the workplace.

In general, Gen Z begins entering the workforce at 18 to 20 years old. Among the respondents who are already working, 43% stated that their current job is their first job. Meanwhile, some others have changed jobs once (31%), and 15% have changed jobs twice.

The main reason for Gen Z deciding to leave their jobs is unsatisfied salary (41%). Along with their young age, getting more attractive job offers (27%) and wanting to explore other types of jobs (26%) are reasons for Gen Z to resign.

73% of respondents are satisfied with their current jobs. For Gen Z individuals who are satisfied with their jobs, it indicates their loyalty to the company. The majority of them have been working at the company for 1-2 years (31%), and 24% have been working for more than 2 years.

According to Septiana Widi Sugiastuti, the Research Lead at Jakpat, companies can adjust their recruitment strategies, employee development, and management to attract and retain talents from this demographic group. “In the workplace, Generation Z tends to prioritize a healthy work-life balance such as maintaining mental health. They are more likely to seek jobs that offer flexibility, such as remote work or flexible work schedules with satisfactory salaries,” she said.

Gen Z Preferences

In terms of work systems, 35% of Gen Z prefer Work from Anywhere (WFA) while 32% prefer a hybrid model that allows them to work remotely and in the office.

To create a comfortable work environment, it is important to pay attention to leadership styles that are suitable for Gen Z. The leadership style desired by Gen Z is fair (87%), responsible (77%), and open to feedback (70%).

Social media also plays an important role in the professional lives of Gen Z, where 45% of them use social media to expand their professional networks. Meanwhile, 37% use social media to build their personal brand.

Get the details on our report here.

Understanding Gen Z: Preference in the Workplace

Generation Z, individuals born between 1997 and 2012, currently 12 to 27 years old in 2024. Within this age range, they are engaged in various activities, including attending school, pursuing higher education, and many are already actively participating in the workforce. Gaining a deep understanding of the preferences and experiences of Generation Z (Gen Z) in the workplace is essential for organizations aiming to attract and retain talented and committed employees.

These results are based on a survey conducted 9th-12nd of February 2024.

Key research points:

To identify the characteristics of Gen Z in the workplace.
To understand the reasons behind their loyalty and desire to leave the company.
To explore Gen Z preferences and their ideal company.

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

50% of People Maintain Skin Health Through Drinks & Supplements

There are many ways to maintain skin health, one of them is consuming beauty drinks and skin supplements. Both of these products usually contain collagen or vitamin E which is important for the skin.

Collagen serves to increase skin hydration and elasticity, also helping to reduce wrinkles. Meanwhile, vitamin E has moisturizing benefits and has natural anti-inflammatory properties, so it can and helps soothe the skin.

Jakpat conducted a survey of 4872 respondents to see their concern in maintaining healthy skin, especially with the consumption of beauty drinks and skin supplements, as well as the brands used. The most common healthy habits that respondents do is well-rested (70%) and skin & face cleansing (64%). More specifically, Millennials consider drinking water as the priority rather than cleansing the skin & face. Meanwhile, Gen Z use more skin care and sunscreen as routine activities than Millennials.

“The growth of the skincare industry in Indonesia has grown rapidly in recent years. This can be seen from changes in consumer behavior that assess that skin health conditions and appearance are valuable assets, “said Head of Research Jakpat, Aska Primardi.

Motivation to consume

The Jakpat survey stated that half of respondents consumed beauty drinks and/or skin supplements in the last three months. In details, 56% consumed beauty drinks and 54% consumed skin supplements.

“Skincare products from outside the body usually require a longer process, because they are usually divided into several stages ranging from cleansing to moisturizing, and these stages must be done in the order. So it is not surprising that skin care products in the format of drinks and supplements can be increasingly developed today, “said Aska.

The top reason consumers continue to consume beauty drinks and/or skin supplements is to maintain their general health (71%). Other motivations are to maintain healthy skin (64%) and solved skin problems such as acne or dry skin (59%).

Beauty drinks

Most respondents consumed beauty drinks once a day (34%). Then, they also preferred to enjoy this product at night (37%).

“Skincare in the form of drinks is considered simpler and easier to do than the use of skincare from outside the body. Moreover, if the beauty drinks can have a taste that consumers like and can cause a positive mood after consuming it,” said Aska.

As many as 86% of consumers claimed to feel the benefits of consuming beauty drinks. One-third of them claimed their skin was brighter, precisely became glowing and not dull. There are also respondents who felt healthier skin (20%) and fitter body (18%).

Skin Supplements

Most respondents took skin supplements once a day (33%). The consumption time of this product is generally at night (41%).

The most common change experienced after taking skin supplements is that the skin becomes brighter (28%), precisely becomes glowing and not dull. In addition, 16% of respondents claimed to have healthy skin.

Get the details on our report here.

Beauty Drinks & Skin Supplements Trend

The development of beauty trends in Indonesian consumers is very fast and widespread, including beauty drinks and skin supplements. Thus, Jakpat conducted research to capture people’s consumption on these products.

These results are based on a survey conducted on 14th-15th of May 2023.

Key Research points:

Daily healthy habits
Consumption of beauty drinks & skin supplements
Impact of beauty drinks & skin supplements usage
Important considerations of beauty drinks & skin supplements usage
Brands usage for beauty drinks & skin supplements

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Gen Z Property Investment: Considerations, Preparations, & Mortgage

Generation Z (Gen Z) is now being the target in the property sector. The majority of this generation are at the level of college students and first jobbers, with single/unmarried status. This age group tends not to have economic strength yet but wants to invest in property. However, there are also those who have already bought property.

Jakpat conducted a survey to find out the perspective of Gen Z when it comes to property. The report involving 1,194 respondents shows what types of property investments they are eyeing, and financial preparation in applying for House Ownership Credit (KPR), and views on property rent.

The survey results stated that three out of five respondents planned to buy property in the future. Vacant land is the most common choice where 69% of Gen Z thought about investing in such properties. Meanwhile, 30% of them planned to buy a landed house.

The purpose of Gen Z buying property

As many as 75% of Gen Z would buy property as an investment. Increasingly expensive prices are also the reason 43% of Gen Z wanted to buy property. Other considerations are housing (40%) and business needs (36%).

The Jakpat report also found that location and property access are the top determinants for Gen Z in choosing the property they want to buy (79%). Interesting locations are those close to access to the city center and public facilities such as public transportation or shopping centers.

“Currently, the main reason they want to buy property, especially vacant land, is as a form of investment for the future. This is reinforced by the main consideration factors are the location and access of the property, as well as the surrounding environmental condition. Hopefully, these factors can later increase the value of their property as an investment product,” said Head of Research Jakpat, Aska Primardi.

In addition, this property investment is also planned to become passive income by renting it out. “This interest arises because of the vision to achieve financial freedom in the future,” added Aska.

Jabodetabek is a dream area for Gen Z to buy property. Only 6% of respondents were interested in buying property outside Java, Bali, and Nusa Tenggara.

Gen Z’s preparation for buying property

As many as 29% of Gen Z planned to buy a property in the next 1-3 years. Meanwhile, 27% of respondents planned something similar in the next 4-5 years and another 20% of them projected it more than 5 years.

Two out of five Gen Zers preferred to buy property at their own budget. Then, 36% wanted to buy it with a partner and 31% were assisted by parents. Only 10% intended to buy property with a business partner.

Gen Z counts mortgage

One in four Gen Z wanted to buy property through a mortgage. The majority of those who choose this option intended to choose a 10-year tenor. There are various reasons for considering the amount of tenor chosen, one of which is the ability to pay installments (70%).

Get the details on our report here.

Property Perspective from Gen Z

Gen Z is starting to become the target as property buyers. This age group is in the scouting stage, not yet having economic strength but already aspiring to own their own home. Thus, in this report, Jakpat will share some highlights of insights from Gen Z about buying or investing property.

These results are based on a survey conducted on 22nd-23rd of May 2023.

Key research points:

Consideration on buying property
Preparation of buying property
Determining KPR term
Thoughts on renting property

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Gen Z and Millennials Views About Having Kids on Family

The presence of children in the family has become an exciting conversation on social media some time ago. Influencer Gita Savitri said not having children is natural anti-aging. Pros and cons regarding childfree also emerged. On the other hand, apart from the presence of children, the younger generation realizes that building a family is not easy.

Jakpat conducted a survey to find out how the younger generation views in preparing the household. The report, which involved 1,216 respondents, shows the considerations for stepping into a more serious level with their partner and the meaning of having kids in a family.

The survey result showed that 97% of single respondents, whether they have children or not, wanted or planned to get married. More than half of respondents said they wanted to get married because they wanted to have a mate (65%) and because of religious teachings (57%). In addition, 48% of them reasoned that they had found the right person, wanted to have children, and felt that getting married was indeed a phase of life that must be passed. As many as 52% of respondents targeted to get married at the age of 25-29 years.

“Among Gen Z and Millennials who are currently unmarried, they both want to get married in the future. The difference is Millennials want to get married in the near future, while Gen Z does not in the near future. This can be caused by the perception that the Millennials segment has now entered the upper limit of the ideal age in marriage,” said Head of Research Jakpat, Aska Primardi.

Meanwhile, the top three reasons respondents do not want to get married are not a priority, aware of being financially inadequate, and wanting to focus on a career with a percentage of 33% each.

What needs to be prepared in building a family?

Jakpat grouped six types of abilities that need to be prepared in a household. First, mental preparation, meaning adaptation to life in pairs and families. Followed by financial preparation (such as the cost of daily needs and the cost of raising children) and property (such as owning a place to live and/or a vehicle). Then, physical preparation (physically health) and emotional preparation (being able to control actions). The last one, intellectual preparation, which means finding information about marriage and family.

As many as 91% of respondents rated mental preparation as the main thing in marriage. Then followed by financial preparation (87%) and emotion (78%). However, on the other hand, they are also aware that mental preparation is also the most difficult preparation to achieve (43%).

Young people’s views on having children in a family

More than half of the respondents, consisting of Gen Z and Millennials, rated the presence of children as very important. While 16% thought the presence of a baby is normal and less than 1% felt it is unimportant.

This certainly affects the decision of those who want to have children. As many as 67% of respondents wanted to have children as soon as possible after marriage. Meanwhile, 22% decided to postpone children after marriage and some others thought about adoption options.

Jakpat survey also shows that the group that wants to have children as soon as possible is dominated by the Millennial segment, while most Gen Z choose to postpone children after marriage.

“So although both of them wanted to get married, they had different plans about having children. When we explore the reason, we found that fewer Gen Z than Millennials agree with the opinion that “children are the door to sustenance” or “children who will take care of us in old age”. So it seems that there has been a shift in these values in the Gen Z segment,” said Aska.

This, he added, is in line with the projection data of the Central Statistics Agency (BPS) which stated that the population of children under five years old (toddlers) will decrease, in line with the downward trend in the birth rate in Indonesia.

On the other hand, there are various reasons to have children in a household. A total of 75% of respondents admitted that they really wanted to have offspring. The presence of the baby is also considered as a complement (69%) and an enhancer of happiness (68%) in the family.

Get the details on our report here.

Talking About Having Kids or Childfree Among Gen Z and Millennials – JAKPAT Survey Report 2023