TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include:
- Ad awareness
- Purchase Intention
- Overall Liking
- Uniqueness
- Believability
- Relevancy
For the HIJAB SHAMPOO category, JAKPAT involves 5 ads from Rejoice, Sariayu Hijab, Emeron Hijab, Sunsilk Hijab, and Pantene.
For more detailed data, please download the PDF file down below.
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