Ramadan and Eid al-Fitr are two of the most important events in the Muslim calendar, celebrated with great joy and enthusiasm. However, the ongoing COVID-19 pandemic has brought significant changes to the way people celebrate, particularly when it comes to shopping habits. Even though it already feels somewhat normal, some habit might still be carried forward, for example the interest in online shopping compared to shopping in-store. In the other hand, 2023 was started with the issue of economic recession, which could affect people’s budgets and spending during Ramadan and Eid. While it used to be common for consumers to spend more on food, clothing, and gifts during this season, these trends may be changing due to the current economic climate.
To better understand consumer behavior during this time, Jakpat conducted a survey of 1034 Muslim respondents across various regions in Indonesia. The survey focused on their plans for budget, shopping, iftar gatherings, hampers, preparing food for suhoor and iftar, and their plans for mudik. Ramadan and Eid al-Fitr are times of great celebration and joy, and understanding people’s behavior during this time can help you make the most of these important events despite the challenges posed by the pandemic and economic recession.
For more detailed data, please download the PDF file down below.