Tag Archives: indonesianecommerce

Indonesia Digital Wallet Trend 1st Semester of 2020 – JAKPAT Survey Report

The cashless society in Indonesia is increasingly popular as technology literacy increases. According to the 2019 Fintech Daily Social Indonesia Report, the digital wallet or “e-wallet” platform is the most popular financial technology “fintech” category in Indonesia¹. In 2019, the value of electronic money transactions surged sharply by 207% to Rp 145.2 trillion². Whereas, the digital wallet is highly recommended by the government due to the new normal period to avoid physical contact.

Relevant to that matter, JAKPAT has conducted a survey of 1,441 internet users to understand the use of digital wallets in Indonesia. This report will discuss trends of digital wallets in this new era, major players in the industry, and focus on server-based digital wallet payments.

For more detailed data, please download the PDF file down below.

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Indonesia E-commerce Trend 1st Semester of 2020 – JAKPAT Survey Report

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Online shopping has become a part of Indonesian consumer life, especially for active internet users. In this pandemic, people tend to be more familiar with online shopping where physical distancing makes the activities of people outside the home limited, online shopping is considered to be a solution to meet needs. In this study, JAKPAT tried to capture the trend of online shopping during the first half of 2020.

For more detailed data, please download the PDF file down below.

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Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

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In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement.

This tracking study of social media influencer aims to find out beauty enthusiasts’ perspective towards the beauty influencers they follow.

For more detailed data, please download the PDF file down below.

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JAKPAT TVC Review Ramadan 2020 Edition

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Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.

The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.

There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.

For more detailed data, please download the PDF file down below.

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Ramadan & Eid 2020 – JAKPAT Survey Report

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Ramadan and Eid al-Fitr are very meaningful moments for Indonesians. However, the COVID-19 pandemic made Ramadan and Eid feel different this time. As in previous years, JAKPAT has conducted a survey of 1,500+ mobile users in Indonesia about their experiences of fasting and celebrating Eid amid the pandemic.

For more detailed data, please download the PDF file down below.

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JAKPAT Packaging Review on Valentine’s Day Chocolate (2020)

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Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ interest and to boost sales during this season. Thus, JakPat tried to capture customers’ perception of 2020 Valentine’s Edition Chocolate in Indonesia. The brands included in this study are KitKat, Cadbury, Delfi, Dove, Van Houten, and SilverQueen.

For more detailed data, please download the PDF file down below.

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Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

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JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.

For more detailed data, please download the PDF file down below.

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Indonesia Digital Wallet Trend 2019 – JAKPAT Survey Report

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In 2019 cashless payment services are increasingly popular in Indonesia, a variety of businesses and services across the cities offering Indonesians a payment alternative. According to Bank Indonesia, the e-wallet operator company consists of 22 financial technology (fin-tech) companies, 11 banks, and 5 telecommunication companies. The e-wallet operator is competing to expand its market share by undertaking a massive promotional strategy including cashback and partnership with companies that have many user bases such as e-commerce, online travel agency, etc.

Relevant to that matters, JAKPAT has conducted a survey in order to understand the use of Indonesian digital wallet in electronic transactions and the major players in Indonesia’s digital wallet industry 2019.

For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trend 2nd Semester of 2019 – JAKPAT Survey Report

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Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise their brands, products, or the company itself to reach current and potential customers. Many small businesses / large companies use social media influencers as their brand, product, or company ambassadors to achieve their goals. They have a role as key opinion leaders for users to get quality product recommendations. To understand social media usage trends in Indonesia within 2nd semester of 2019, JAKPAT conducted a survey of 1,510 respondents nationwide which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media, such as social media friends, undesired following, and common interest through certain social media.

For more detailed data, please download the PDF file down below.

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Indonesia Ecommerce Trend 2nd Semester of 2019 – JAKPAT Survey Report

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Indonesia’s online industry is getting bigger in 2019. A lot of e-commerces are competing in providing sales such as free shipping, flash sale, and many more. Some of them even hold it frequently. Thus, JAKPAT tried to capture the online shoppers’ or consumers’ insight about online shopping platforms along the 2nd semester of 2019, which includes consumers’ shopping behavior, experiences, considerations, as well as what consumers want or need regarding online shopping platforms in Indonesia. This e-commerce trend report is a regular report created by JAKPAT.

For more detailed data, please download the PDF file down below.

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