Tag Archives: indonesianecommerce

How Millennial Planned for the 2019 End Year Holiday – JAKPAT Survey Report

Millennials (Generation Y) are defined as the demographic group between 1981 and 1999¹. According to Badan Pusat Statistik (BPS), Millennials are projected to be the generation that dominates Indonesia’s demographic structure. Over the next years, Millennials will enter their peak earning and spending years. Their earning potential is likely to be a strong driver for the tourism industry especially hospitality. These facts show the importance of understanding millennial behavior.
As the 2019 year-end holiday approaches, JAKPAT has conducted a survey in order to understand how millennials choosing their accommodation during the holidays. This report offers an insight for those who would like to understand further about the behavior and trends of the millennial of the 2019 year-end holiday.

For more detailed data, please download the PDF file down below.

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HARBOLNAS 2019 (Hari Belanja Online Nasional) : What You Need To Know – JAKPAT Survey Report

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Hari Belanja Nasional or popularly named as HARBOLNAS is highly awaited by consumers every December 12th. E-commerces, marketplaces and online shops in Indonesia are competing to offer the biggest sale for consumers. It has been the 7th HARBOLNAS since 2012, and we are interested in hold a survey towards this trend. In this survey, JAKPAT provides data about the implementation of HARBOLNAS 2019 in netizen’s perspective.

For more detailed data, please download the PDF file down below.

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Here’s What Indonesian Moms Think About Milk Choices for Their Kids – JAKPAT Survey Report

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Milk is supplementary nutrition for children. Children are encouraged to drink milk for nutrition because it has high calcium content which is important for their growth. In this survey JAKPAT wants to map children’s milk consumption in Indonesia, starting from the newborn baby to 12 years old.

For more detailed data, please download the PDF file down below.

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The Habit of Going to the Gym – JAKPAT Survey Report

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Nowadays, people become more aware of their health. They start concerning things such as food that they should eat, having enough rest, as well as doing some exercises. This is in line with the popularity of the gym. This is proven by the value of the gym industry market in Indonesia was estimated to reach 2-3 trillion rupiahs per year¹. Thus, JAKPAT conducted a survey to around 2000 respondents nationwide to capture what people think about going to the gym, followed by a deeper description of the habit of people that going to the gym regularly.

¹ https://www.beritasatu.com/ekonomi/469983/2018-prospek-bisnis-pusat-kebugaran-makin-menjanjikan

For more detailed data, please download the PDF file down below.

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What Indonesians Like From Es Kopi Susu? – JAKPAT Survey Report

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The coffee trend in Indonesia continues to grow and has become a new lifestyle in Indonesia. The increasing demand among Indonesian people for practical products raises the concept of Grab-and-Go coffee that can satisfy the desires of consumers who do not have much free time and high mobility. In recent years, the phenomenon of Es Kopi Susu is booming in Indonesia. Previously, coffee was identical with bitter taste, Es Kopi Susugave a new flavor variant so that it could be enjoyed by more people. In major cities such as Jakarta, Bandung, Surabaya, and others, many international and local coffee shops chains sell Es Kopi Susuwith good quality coffee at an affordable price. Based on data¹, the growth of the coffee shop business until the end of 2019 is predicted to increase 15-20% compared to 2018 which only 8-10%. It shows that the interest of the Indonesian for coffee, especially Es Kopi Susu is still very high. Related to the trend, JAKPAT has conducted a survey in order to understand consumer habits and behavior towards this product, Grab and Go Es Kopi Susu.

For more detailed data, please download the PDF file down below.

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Indonesian Makeup Trends in 2019 – JAKPAT Survey Report

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Makeup is a mandatory and unseparated daily necessity that cannot be separated from women’s lives. Along with the evolving makeup trends, beauty brands are competing in innovating their products. In addition, more beauty brands have emerged to answer consumers’ wants and needs for makeup product trends. To understand this condition, JAKPAT creates a survey towards 1.510 female respondents nationwide, aimed to capture respondents’ preference toward makeup product, brand, and style also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand our respondents are currently wearing. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.

For more detailed data, please download the PDF file down below.

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What Indonesian Viewers Say About National TV and Digital Content? – JAKPAT Survey Report

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National TV programs are not the only shows for Indonesians. The raise of Youtube and streaming platforms such as Netflix, HooQ, Iflix, and Viu is giving a lot more choices for Indonesians. In this survey, Jakpat wants to explain Indonesians’ preferences towards National TV as well as digital content.

For more detailed data, please download the PDF file down below.

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How Concerned are Indonesian Consumer about Plastic Waste? – JAKPAT Survey Report

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In this era, plastic waste is a serious problem for the environment. Researchers estimate that more than 8.3 billion tons of plastic have been produced since the early 1950s. About 60% of them have ended up in either a landfill or the natural environment.

On the other hand, humans are hardly separated from plastic using. Moreoverplasticis still the main packaging material in the industry. Plastic fulfills the needs of practical in food/drink packaging in this face-paced world. The amount of plastic keeps increasing due to people’s habit of consuming food/drink which wrapped up in plastic.

In addition, the emergence of Greta Thunberg as a young environment activist gives us a picture that young people (Gen Z) are concern about environmental issues such as plastic waste. This is the background of JAKPAT researching the attention of Indonesian consumers, especially young Indonesians, on the impact of the use of plastic on the environment.

For more detailed data, please download the PDF file down below.

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Here Are The Top 5 Hijab Shampoo Packagings by Indonesian Consumers – JAKPAT Survey Report

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Product packaging has an important role for brands. Its function it’s not only as a “package” but also as a branding tool to shape consumers’ perceptions towards the brands. On the other hand, packaging could be a signature for brands to differentiate themselves from others. The aim is to attract consumers which leads them to buy the products. JAKPAT surveyed 1000+ female respondents and asked them to evaluate the hijab shampoo packaging.

For more detailed data, please download the PDF file down below.

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The Power of Social Media Influencer – JAKPAT Survey Report

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The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy.

In the first semester of 2019 research by JAKPAT, the trend of Facebook, Youtube, and Instagram has dominated the usage of social media since they positioned at the top 3 most used social media. Current news, Comedy, and film are the contents that most of the people like. Furthermore, considered by gender, female tend to choose a beauty review, while males tend to look for current news. When it comes to online behavior, people seem to be more affected by the internet nowadays. Based on that statement, the existence of influencer also becomes more effected to the awareness of the product, purchase intention, and also believability to brand.

For more detailed data, please download the PDF file down below.

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