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Indonesian Songs are Most Popular on Music Streaming Apps

Digital entertainment has become a familiar thing, from watching movies or series to listening to music or podcasts. All forms of entertainment can be accessed from mobile devices or smartphones (hereinafter referred to as mobile entertainment). In addition, social media is also one of the reliable mobile entertainments.

Jakpat conducted a survey to determine the behavior and habits of Indonesians in using mobile entertainment and social media in the second half of 2023. The report involved 2356 mobile entertainment users and 2446 social media users.

The report highlights the use of over-the-top (OTT) platforms such as Vidio, Netflix, or Disney+ Hotstar. As many as 85% of respondents use OTT to watch movies, 77% to watch series, and 27% to watch reality/variety shows. Based on country of origin, the most watched content is from South Korea (73%), followed by Indonesia (57%), and English-based countries, namely America and the United Kingdom (48%).

Head of Research Jakpat, Aska Primardi, revealed that access to mobile entertainment platforms remains a routine activity carried out every day. However, innovations are needed so that users of an OTT do not leave the platform.

“So now an OTT platform is starting to penetrate other entertainment fields, for example, Netflix with game or news menus, so these two fields can be an entry point for new prospective users, and also become other entertainment alternatives for users,” he said.

In addition to OTT, other entertainment is music streaming and podcasts. Jakpat data shows that 83% of respondents stream music while relaxing. In general, pop is a music genre that is listened to by the majority of music streamers with a percentage of 83%. The second and third positions are K-pop (47%) and dangdut (37%). Based on country of origin, music from Indonesia still dominates playlists (85%), followed by America and the UK (71%), and South Korea (44%).

When it comes to podcasts, comedy (47%) and education (43%) are the topics most liked by listeners, especially Gen Z and Millennials. Meanwhile, Gen X tends to be more interested in political issues or the latest news.

Mobile entertainment subscription fee

To enjoy OTT platform content, users generally need to pay a subscription fee. As many as 39% of respondents admitted that they do not mind paying a subscription fee to be free from annoying ads.

Meanwhile, the interest to subscribe to audio streaming platforms for the sake of no ads is quite large among Gen Z with a percentage of 47%. Although, on the one hand, there are 57% of respondents claim they access free audio streaming platforms for now.

Another entertainment that is no less popular is social media. Instagram is the most loved social media where 78% of respondents using it, followed by YouTube (76%) and Facebook (64%). Regarding the topic, as many as 46% of users claim to like to find information related to music/movies/series on social media. Culinary (43%) and cooking (39%) content are also liked by netizens.

Get the details on our report here.

Indonesia Mobile Entertainment & Social Media Trends – 2nd Semester of 2023

Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings on the habit of utilizing mobile entertainment and social media.

These results are based on a survey conducted monthly in the second semester of 2023.

Key research points:

The habit of using mobile entertainment on over-the-top (OTT) and audio streaming platforms, including music and podcast
Consumer behavior on social media
Platform comparison on mobile entertainment and social media

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Adapting Consumption Patterns of Mobile Entertainment in Early 2023

In our increasingly interconnected world, mobile entertainment and social media have become an integral part of our daily lives. From compelling streaming platforms to the dynamic realm of social networking, these digital arenas have altered the way we consume entertainment and engage with others.

Every year, Jakpat conducts a survey in order to understand the public’s perspective on the use of mobile entertainment and social media. In this first semester of 2023, surveys were conducted on 1640 smartphone users and 1646 social media users.

Jakpat survey report highlights the use of over-the-top (OTT) streaming platforms such as Vidio, Netflix, or Disney+ Hotstar, as entertainment media that can be accessed by smartphone users. 89% of Gen Z users use OTT streaming platforms to watch movies, 76% to watch series, 23% to watch sports matches, and 21% to watch reality/variety shows.

To enjoy OTT streaming platforms’ content, users generally need to pay the subscription fee. 31% of Gen Z users don’t mind paying a subscription fee to be free from annoying ads.

Entertainment content is certainly not limited to movies, series and other audio-visual shows. Music has long been an integral part of human culture. Meanwhile, podcasts also get a significant portion in accompanying the daily activities of modern people. Therefore, in this report, Jakpat also highlights the use of audio streaming platforms as a medium of listening to music and podcasts.

Unlike the OTT streaming platforms, the majority of users prefer to listen to music for free and don’t mind listening to advertisements. In fact, 27% of paying subscribers pay less than last year for streaming audio platforms.

Another form of entertainment that can be accessed from smartphones is social media. The Jakpat report shows that 36% of users access social media so they don’t feel left behind from current news or trends. In addition, of course, social media still plays a role in influencing consumer behavior, through advertisement content and reviews. Instagram is rated by 25% of users as the most informative social media. 34% of users also feel that Instagram is the most suitable social media for finding products, services or catalogues.

Shifting Trends of Mobile Entertainment

This Jakpat report shows that the trend of using mobile entertainment and social media tends to decrease from the previous year. Aska Primardi, Head of Research of Jakpat emphasized, “Almost all social media have experienced a decrease in the number of users. Like TikTok and Twitter, the numbers are likely to be stagnant from last year. Same thing happened to the OTT streaming platforms. People are still accessing content, but there are indications that they are reducing the number of platforms they use, or choosing to focus on only one of the OTT streaming platforms.”

Aska stated that there is also a possibility that this condition is caused by de-influencing trends, where influencers, or in this case de-influencers, give suggestions not to use a product or service. He added, “Jakpat’s research shows that only about 50% of the public currently still trusts reviews from influencers and celebrities.”

Another factor Aska came up with, was related to duration. “As the pandemic period ends, the duration for people to be able to access mobile entertainment and social media has indeed decreased in 2023.”

Then, how about the performance of the OTT streaming platform and audio streaming platform in the eyes of its users? How do users value social media? Which reviews on social media are the most trustworthy according to users?

Get the details in our report here.

Indonesia Mobile Entertainment & Social Media Trends – 1st Semester of 2023

Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings related to the habit of utilizing mobile entertainment and accessing social media.
These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

The habit on using mobile entertainment including streaming movies, series, etc. on OTT platforms, and streaming music and podcast
Users’ perception of social media
The usage of social media in business, as source of information for brand, product, and customer service.

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Mobile Phone Usage to Access Entertainment Content and Social Media

In this modern era, we can get entertainment anywhere and anytime, because various sources of entertainment are already available on our smartphones. According to Jakpat survey report involving 2435 respondents, as many as 96% of smartphone users access entertainment platforms on their mobile phones. One of the entertainment activities that can be obtained from smartphones is watching movies, series or dramas, and other video content such as sports matches. Users can access these contents through OTT or over-the-top platforms, media services that use the internet medium to deliver content directly to their users. The platform is getting more popular, and 9 out of 10 users access OTT platforms through their smartphones. Some of the platforms that are widely used in Indonesia include Vidio, WeTV, Netflix, VIU, Disney+ Hotstar, and many other platforms. Most of the users also use more than 1 platform, for example more than half of Vidio’s users also use Netflix.

In addition to watching video content, music is also part of people’s daily activities. About half of music listeners listen to music while doing other activities such as work (50%), studying (52%), and while traveling (57%). Currently, many music platforms are available such as Spotify, Resso, Joox, and even YouTube Music, a platform from YouTube devoted to listening to music or songs. But more than half of listeners still rely on regular YouTube to listen to music and podcasts. Most users of the music platform apparently listen to music for free, but unlike users of other platforms, most Apple Music users are subscribers.

Talking about entertainment content that can be accessed on smartphones, it’s incomplete if we don’t also discuss about social media. Social media does have various roles, including for entertainment and information sources which are also covered in the latest survey report from Jakpat. In 2022, TikTok was rated by the most users (37%) as an entertaining social media, it increased 5% compared to the previous year. While YouTube (36%), which is also a social media, experienced a decline as an entertaining social media from the previous year so that its position is equal to TikTok. TikTok’s rise in popularity is not only an entertaining social media, but also as an informative one, especially among Gen Z. 1 in 4 Gen Z consider TikTok to be an informative social media platform.

The information that users get from social media is very diverse. Many special topics they search for or get from social media, including information about a product or brand. About 86% of users claim to be looking for information about products on social media. 9 out of 10 also feel that information about the products they get on social media helps them in making a decision whether they will buy the product or not. While 7 out of 10 users also find it easier to contact the customer service of a brand or company through social media.

Get the details in our report here.

2022 Indonesia Mobile Entertainment & Social Media Trends – JAKPAT Survey Report 2023

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In this modern days, it is super easy for people to get entertainment anytime, anywhere. Yes, simply open smartphone and various entertainment options available. Movies streaming apps, music streaming platforms, games, radio, online book, as well as social media which of course serve a role as entertainment source too.
However, users might not be settled with one app or platform for one type of entertainment. Users have a diverse taste which somehow couldn’t be accommodate by one platform. Thus, audiences tend to use more than one entertainment platform, especially platforms to stream movies and series.
Besides being source of entertainment, social media also play important role related to business. It can be a convenient platform for businesses to connect with customers and vice versa.
This year, JAKPAT is back with social media trends report which is not only covering the social media usage, but also presenting users habit on using mobile entertainment platforms in 2022.

For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trends 2nd Semester of 2021 – JAKPAT Survey Report

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Social media are keep changing with features and trends among their users. Recently video content is gaining more popularity among social media users to express themselves. In terms of business, social media is an important platform for business and marketing. It can be a useful media for promotion and spreading other information, as well as the use of social media to communicate with customers. From customers’ perspective, social media can be a tool to find information about brands and products that they want to buy. Thus, in this special report, not only describing about the social media trend, but also describing the perspective of social media user about obtaining information about brand and products.

For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trend 1st Semester of 2020 – JAKPAT Survey Report

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Online activities during this pandemic continue to increase, as reported by JAKPAT on COVID-19 special report which states that consumption of online media such as streaming video and social media is increasing. Many people access social media either to spend their spare time or look for the latest information about Covid-19.

To understand social media usage trends in Indonesia within the1st semester of 2020, JAKPAT conducted a survey of 1,701 respondents nationwide, which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media.

For more detailed data, please download the PDF file down below.

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Indonesia Social Media Trend 2nd Semester of 2019 – JAKPAT Survey Report

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Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise their brands, products, or the company itself to reach current and potential customers. Many small businesses / large companies use social media influencers as their brand, product, or company ambassadors to achieve their goals. They have a role as key opinion leaders for users to get quality product recommendations. To understand social media usage trends in Indonesia within 2nd semester of 2019, JAKPAT conducted a survey of 1,510 respondents nationwide which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media, such as social media friends, undesired following, and common interest through certain social media.

For more detailed data, please download the PDF file down below.

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The Power of Social Media Influencer – JAKPAT Survey Report

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The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy.

In the first semester of 2019 research by JAKPAT, the trend of Facebook, Youtube, and Instagram has dominated the usage of social media since they positioned at the top 3 most used social media. Current news, Comedy, and film are the contents that most of the people like. Furthermore, considered by gender, female tend to choose a beauty review, while males tend to look for current news. When it comes to online behavior, people seem to be more affected by the internet nowadays. Based on that statement, the existence of influencer also becomes more effected to the awareness of the product, purchase intention, and also believability to brand.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?