Tag Archives: lifestyle

Consumer Behavior Following Boycott Issue

The conflict between Palestine and Israel has caused the global boycott issue to grow in the last three months. The movement is boycotting products from brands suspected of supporting and being affiliated with Israel.

In this report, Jakpat surveyed 1285 respondents to conduct their consumption or use of products and alternative brand choices in different categories after the boycott issue.

These results are based on a survey conducted on 19-20th of February 2024.

Key research points:

Fast food consumption
Fashion usage
Food & beverage consumption
Makeup & personal care usage

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Exploring the Beauty Trends of Makeup and Skincare Products in Indonesia

Beauty products are growing with the presence of various makeup and skincare. Especially now, local skincare brands are gaining popularity and attracting the attention of skincare users.

Jakpat was surveyed to understand people’s habits in using makeup and skincare products, and to identify the brands frequently used in 2023. The report, which involved more than 2000 respondents, covers three sections: makeup trends among female respondents, followed by skincare trends and beauty product purchases among both female and male respondents.

The survey results state that the majority of Indonesian women consider the use of makeup important, especially for those who work every day. Daily activities seem to influence how essential makeup is used. A majority of students (54%) and employed individuals (69%) consider makeup to be crucial compared to those who aren’t employed (47%).

Makeup Trends

Most Indonesian women admit to wearing simple makeup for their daily activities. Simple makeup refers to the use of a limited number of makeup products, typically no more than 3. This trend is observed across all age groups, socioeconomic levels, and occupations. This trend is observed across all age groups, socioeconomic levels, and occupations.

In the use of lip products, lip balm leads with 44%, then lip cream 40%, lipstick 38%, liptint 39%, and lip gloss 20%. Meanwhile, in the use of brow products, many use brow pencil at 82%, followed by brow gel at 40%, and brow pomade at 7%.

Skincare Trends

74% of consumers said local brands still attracted their attention in the last 6 months. Compared to foreign brands, 73% admit that local skincare products are more suitable for their skin conditions.

Vitamin C is still the most popular skincare ingredient, with more than half of respondents claiming that their skincare products contain vitamin C. In addition, niacinamide and salicylic acid are the most popular top skincare ingredients.

“Most respondents consider halal, alcohol-free, and dermatologically tested skincare claims as the most important. Women tend to consider these skincare claims more than men.

Purchase Beauty Products

E-commerce is the top place to buy makeup and skincare online, in addition to social media and official websites. Meanwhile, offline makeup purchases from cosmetic stores lead with 51%, minimarkets/supermarkets with 37%, department stores 15%, and sales 10%.

Then, offline skincare purchases are more commonly made at minimarkets/supermarkets with 38%, cosmetic stores 32%, department stores 17%, and sales 8%.”

Looking at the 2023 retail data, makeup and cosmetics sales have increased compared to the previous year. Although the majority of purchases are made online via e-commerce, we still need to pay attention to offline purchases via cosmetic stores for makeup, and via minimarkets for skincare, because the experience of buying offline can help consumers to assess the product directly and try it on their skin/face before buying it. Only then at the repurchasing stage can it be done online, “said Head of Research Jakpat, Aska Primardi.

Regarding sources of makeup and skincare information, social media accounts and advertisements are the 2 main sources of information about beauty products. Moreover, most respondents rely on Instagram and TikTok when looking for beauty product references.

Get the details on our report here.

Beauty Trends 2023

The beauty product industry is growing with the presence of various local products. In this report, Jakpat conducted research to capture beauty trends in 2023, like consumer’s habits in using makeup and skincare products, their skin conditions, and considerations in choosing products. We also identify the top BUMO (Brand Used Most Often) of 2023.

These results are based on a survey conducted on 5-7th of November 2023.

Key research points:

Makeup daily routine & product used
Top 10 skincare product usage
Top 5 BUMO for each makeup & skincare products
Source of awareness beauty product
Spending beauty product

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

78% of Gen Z and Millennials Are Interested in Implementing the Zero Waste Movement

According to the Director General of Waste, Garbage, and Hazardous Toxic Material Management (PSLB3), Rosa Vivien Ratnawati, the young generation has a strategic role in achieving zero waste and zero emission targets. Moreover, Indonesia currently has 70.72% of its population in the productive age range, which is expected to help Indonesia reach a golden age by 2045.

Zero waste is a concept that invites us to use single-use products more wisely to reduce the amount and negative effects of waste. Meanwhile, zero emissions or zero carbon emissions refer to a condition where the amount of carbon emissions released into the atmosphere does not exceed the amount that can be absorbed by the Earth.

Jakpat conducted a survey involving 990 young generations to explore their perspectives on and implementation of the zero waste movement. The survey, comprising 40% Gen Z and 60% Millennials, reveals their understanding of the concept of zero waste, the reasons for applying it, the benefits they experience, and the difficulties they face in integrating it into their daily lives.

The survey results state that 78% of the young generation are interested in adopting the zero waste movement, with 16% of the respondents having already implemented it. Less than 1 year is the most common duration for those interested and already applying for it. Moreover, the duration of 3-5 years is dominated by men at 13% and women at 8%.

The Reasons Why the Young Generation is Interested in the Zero Waste Movement

Gen Z and Millennials seem to realise the importance of protecting the earth so they are interested in implementing zero waste movement. This is shown by 94% who choose the reason to help protect and preserve the earth by reducing waste, followed by the reason to save the earth and the provision of future generations by 48%.

In addition, being interested in eco-friendly products (22%), society implementation (14%), exposure to environmental news (11%), and inspiration from influencers (6%) are reasons why the younger generation is interested in implementing zero waste.

Based on the results of the survey, Head of Research Jakpat, Aska Primardi assessed that the majority of the younger generation is actually aware of the importance of this zero waste issue. Unfortunately, only a small percentage of them has implemented this activity. Learning from a group of young people who have implemented it, it can be seen that one of the popular reasons is the trend of the surrounding environment that has implemented it, and also the initiative to follow what friends do.

Therefore, this movement is actually not enough just to disseminate information about the importance of zero waste, but must also be followed by programs from related parties to facilitate their zero waste activities, or the most extreme is penalties or fines if they cannot do this,” explained Aska.

Implementation of Zero Waste Movement

Using tote bags when shopping (55%), then using tumblers (55%), and reducing plastic use (54%) are the top three as part of their zero waste implementation.

In addition, the application also includes shopping as needed only (49%), using your own place to eat when buying food (46%), to the use of eco-friendly products (15%).

When viewed in terms of Socioeconomic Status (SES), the use of eco-friendly products is most widely carried out by the upper (21%), followed by the middle (13%), and lower (10%).

The Difficulties in Implementing the Zero Waste Movement

The most challenging aspect is finding the nearest waste bank. A waste bank is a facility or program where someone can deposit recycled waste such as paper, plastic, glass, and other items in exchange for rewards.

In addition, families or environments that do not support the implementation of zero waste are the second reason perceived by the younger generation as difficult, this seems to be influenced by most of those who still live with their parents.

What are the benefits that the younger generation feels when they implement zero waste? Where do they find further information to support their implementation? What are the factors for those who are not interested in applying?

Get the details in our report here.

Young Generation and Zero Waste Movement

The young generations are already familiar with the zero waste movement, and some people have already applied in their lives. In addition, adopting the zero waste movement is based on some factors. In this report, Jakpat will share insights about perspectives from Gen Z and Millennials on zero waste movement.

These results are based on a survey conducted on 16-17th of November 2023.

Key research points:

Reasons for interested in implementing zero waste
Implementations have already adopted zero waste by the young generation
The struggle of implementing zero waste

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Understanding Indonesian Youth: From Pop Culture to Mental Health Issues

The digital age has given rise to young generation, not only as followers, but also as pioneers. They shape and are shaped by world changes in various aspects, such as adopting and adjusting international trends, make innovation, to action on climate change issues.

Narasi together with Jakpat conducted a survey to find out the picture of Indonesia’s young generation in responding to changing their environment during the growing digital era. The report, which involved 2.482 respondents conducted during the period September-October 2023, shows how they interact, especially in pop culture, digital economy, environmental issues, and mental health issues.

This survey to understanding Indonesian youth is the result of collaboration with Narasi from the Bergerak, Bergerak, Berdampak movement which will take place on Sunday, November 19, 2023, at Graha Bhakti Budaya, Jakarta.

Youth and Pop Culture

The results of the survey to understanding Indonesian youth with a focus on the Millennials generation and generation Z showed that 56% of respondents, especially from the age group of 15-19 years, showed identification with pop culture as loyal followers or followers of the latest trends.

However, within the same age groups also showed lower levels of concern over the negative impact of pop culture, 3.09 for the 15-19 age group compared to 2.93 for the 30-35 age group.

“The majority of the younger generation are followers of pop culture, and only a small percentage are trendsetters. This fact is the basis for companies, brands, to political figures and parties to adapt the latest trending issues to embrace the young generation. On the other hand, this is a challenge for the young generation to be more critical and be able to identify the benefits of a product, or the commitment of legislative candidates or presidential candidates, which are often hidden behind these pop culture trends,” said Head of Research Jakpat, Aska Primardi.

Digital Economy and Vigilance

18% of all respondents indicated frequent participation in activities related to digital economy trends, then 37% for occasional times, and 45% never. The young generation who are attached to digital interaction apparently show concern about risks in the current digital economy trend. Especially in the group of male respondents aged 25-29 years (35%) who are worried about the threat of losing job opportunities arising from rapid changes in the economy and technology.

The young generation who are attached to digital interaction apparently show concern about risks in the current digital economy trend. Especially in the group of male respondents aged 25-29 years (35%) who are worried about the threat of losing job opportunities arising from rapid changes in the economy and technology.

Environmental Sustainability

Women with higher Social Economic Status (SES) have a strong declarative attitude towards the environment with 70% scoring average in terms of knowledge and interest, 65% active in environmental activities and 75% supporting green businesses. In addition, middle-class women also showed 60% active in environmental activities and 70% supported green businesses.

In terms of sustainable practices shows such as energy conservation (55% for women, 48% for men); electric vehicles (40% for women, 35% for men); green investment (32% for women, 26% for men); and energy transition (33% for women, 25% for men).

Young People and Mental Health Issues

Understanding Indonesian youth in terms of mental health issues indicates all ages and genders showed high participation in mental health movements, ranging from 15-19 years old (73%), 20-24 year old (72%), 25-29 year old (76%), and 30-35 year old (79%)

In addition, 86% of all respondents indicated that social media is the main channel in accessing information regarding mental health.

“The majority of respondents at this young age are already aware of the importance of mental health aspects in daily life. They no longer feel ashamed to admit that they have mental problems, and begin to take the initiative to find solutions, either in the form of self-therapy or through psychologists or psychiatrists. This indication can also be seen from the growth of platforms, web, or applications that provide mental health services,” said Aska.

Get the details on our report here.

Understanding New Direction of Indonesian Youth

In Indonesia, the rise of the digital age has introduced a fresh generation: youthful, energetic, and well-connected. These individuals aren’t just keeping up; they’re actively shaping trends.

Jakpat together with Narasi conducted a survey to provide an overview of how Indonesian youth respond, interact, and change their environment. The survey was conducted in September-October of 2023 involving 2.482 Millennials and Gen Z.

Key research points:
-Pop culture
-Digital economic
-Environmental issues
-Mental health

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Fashion Trends 2023: Over 50% of Gen Z Buy Formal Wear

Fashion products are always on top of online purchases. Our report for semester 1 of 2022[1] shows that the purchase of fashion items was 33%. Despite declining in the middle of this year[2], at 26%, purchases of fashion products are still number 1.

Jakpat conducted a survey to find out the behavior and habits of buyers of fashion products in Indonesia. The report, which involved 702 respondents, shows what types of clothes are purchased until mid-2023 and their satisfaction levels, as well as considerations in buying clothes.

The report is divided into five categories, namely casual wear, sportswear, formal wear, sportswear, and fashion accessories. The respondents also consisted of four personas, namely efficient, up to date, be myself, and outstanding.

The survey results stated that 88% of respondents consisting of Gen Y (Millennials) and Gen Z have bought fashion products and 79% intend to buy them this year. Nine out of 10 shoppers of this fashion item admit to having casual clothing (such as t-shirts, shirts, skirts, and pants) as their new item. Other products that have been purchased are footwear and fashion accessories with percentages of 75% and 57% respectively.

“Talking about the plan to buy fashion products, it can be seen that more Gen Z are interested in retro/vintage/preloved goods fashion products than Gen Y. This is in line with the high awareness of environmental issues in Gen Z, so they are starting to consider slow fashion culture in the hope of reducing fashion industry waste,” said Head of Research Jakpat, Aska Primardi.

Fashion trends in Indonesia

Of those who have bought fashion products, men tended to buy formal wear with a percentage of 59%. Meanwhile, more women bought luggage such as bags or suitcases (46%) than formal clothes (33%).

In terms of generation, more Millennials bought sportswear than Gen Z at 43% and 36% respectively. On the other hand, formalwear appealed more to Gen Z (55%) than Millennials (49%).

“The majority of Gen Z buy fashion products with the consideration that their appearance is always updated with the latest trends. On the other hand, the majority of Gen Y buy clothes with the aim of meeting clothing needs for themselves and their families, one of which is the need to exercise, so here the influence of trends is not too big,” said Aska.

Find information about fashion

Social media is the main source of information for finding out fashion products before buying them. Half of casual clothing shoppers rely on a brand’s official Instagram account to find out about what to buy. They also consider recommendations from friends.

Then, sportswear buyers search for information through the brand’s official social media, such as Instagram (48%) and YouTube (46%). Also, the brand’s official Instagram account and recommendations from friends are two sources of information that almost half of formal wear buyers rely on.

More than 40% of footwear buyers get information related to this one fashion product from Instagram, both the brand’s official account and other accounts. Meanwhile, the most source of information for fashion accessories buyers is recommendations from friends with a percentage of 42%.

Get the details on our report here.

[1] https://blog.jakpat.net/indonesia-ecommerce-trends-of-1st-half-2022-jakpat-survey-report/

[2] https://blog.jakpat.net/indonesia-e-commerce-trends-1st-semester-of-2023/

Fashion Trends 2023

Fashion stuff is always at the top of online purchases. Our e-commerce report for semester 1 of 2022 shows that it was 33% and even though it fell in the first half of this year, namely to 26%, it is still number one. Thus, Jakpat conducted a survey to discover fashion trends, specifically in Indonesia.

These results are based on a survey conducted on 1-6th of July 2023.

Key research points:

Fashion products bought in the first half of 2023
Types of fashion persona
Satisfaction level of fashion products
Source of awareness about fashion products

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Gaming & Esports Trends 2023: Mobile & Casual Gamers Dominate

Indonesia stands out as the largest gaming market in Southeast Asia, thanks to the rapid development of mobile gaming and esports. In 2021, the Indonesian gaming market reached a valuation of around USD 1.92 billion, placing it as a promising leader in Southeast Asia.

Moreover, esports in Indonesia has significant achievement potential and encourages the growth of the creative industry. Several well-known Indonesian esports teams that became world champions such as EVOS, ONIC, RRQ, and Bigetron have made achievements in the global arena.

Jakpat conducted a survey to find out the behavior and habits of gamers in Indonesia. The report involving 1191 respondents shows what devices, genres, considerations, and subscriptions gamers are divided into four topics: mobile gaming, PC/laptop gaming, console gaming, and esports. The respondents were also divided into two personas, namely active and casual. Active gamers tend to allocate special time to play games with a minimum duration of 3 hours per session. Meanwhile, casual gamers are more flexible in playing games with a maximum playing duration of 2 hours per session.

The survey results stated that 93% of respondents consisting of Millennials and Gen Z are mobile gamers, 38% are PC/laptop gamers, and 25% are console gamers.

Active gamers are dominated by men with a percentage of 54% while casual gamers are mostly women (68%). Regarding generation, more than 50% of Millennials and Gen Z arecasual gamers.

Gaming Trends in Indonesia

Most mobile gamers are casual gamers with a percentage of 55%. Conversely, more active gamers in the PC/laptop gamer category (61%) and console gamers (66%). This suggests that PC/laptop and console gamers should be more engaged with the games they play, as they tend to have longer gaming sessions.

In terms of devices, as many as 55% of mobile gamers use mid-end smartphones. Just like mobile gamers, 4 out of 5 console gamers use the same device category. Meanwhile, most PC/laptop gamers use low-end devices (45%).

Esports Trends in Indonesia

Gamers engage in esports by actively playing esports-themed games and following trends in the esports industry. Active gamers engage more in such activities compared to casual gamers.

Gamers have a positive view of the future of esports in Indonesia because they believe that it will have a beneficial impact on the country’s economy. They are optimistic about the growth and development of esports in Indonesia and are looking forward to its expansion and potential in the country.

The details are described in four topics:

Mobile gaming trends 2023

PC/Laptop gaming trends 2023

Console gaming trends 2023

Esports trends 2023