Tag Archives: lifestyle

Gaming & Esports Trends 2023: Mobile & Casual Gamers Dominate

Indonesia stands out as the largest gaming market in Southeast Asia, thanks to the rapid development of mobile gaming and esports. In 2021, the Indonesian gaming market reached a valuation of around USD 1.92 billion, placing it as a promising leader in Southeast Asia.

Moreover, esports in Indonesia has significant achievement potential and encourages the growth of the creative industry. Several well-known Indonesian esports teams that became world champions such as EVOS, ONIC, RRQ, and Bigetron have made achievements in the global arena.

Jakpat conducted a survey to find out the behavior and habits of gamers in Indonesia. The report involving 1191 respondents shows what devices, genres, considerations, and subscriptions gamers are divided into four topics: mobile gaming, PC/laptop gaming, console gaming, and esports. The respondents were also divided into two personas, namely active and casual. Active gamers tend to allocate special time to play games with a minimum duration of 3 hours per session. Meanwhile, casual gamers are more flexible in playing games with a maximum playing duration of 2 hours per session.

The survey results stated that 93% of respondents consisting of Millennials and Gen Z are mobile gamers, 38% are PC/laptop gamers, and 25% are console gamers.

Active gamers are dominated by men with a percentage of 54% while casual gamers are mostly women (68%). Regarding generation, more than 50% of Millennials and Gen Z arecasual gamers.

Gaming Trends in Indonesia

Most mobile gamers are casual gamers with a percentage of 55%. Conversely, more active gamers in the PC/laptop gamer category (61%) and console gamers (66%). This suggests that PC/laptop and console gamers should be more engaged with the games they play, as they tend to have longer gaming sessions.

In terms of devices, as many as 55% of mobile gamers use mid-end smartphones. Just like mobile gamers, 4 out of 5 console gamers use the same device category. Meanwhile, most PC/laptop gamers use low-end devices (45%).

Esports Trends in Indonesia

Gamers engage in esports by actively playing esports-themed games and following trends in the esports industry. Active gamers engage more in such activities compared to casual gamers.

Gamers have a positive view of the future of esports in Indonesia because they believe that it will have a beneficial impact on the country’s economy. They are optimistic about the growth and development of esports in Indonesia and are looking forward to its expansion and potential in the country.

The details are described in four topics:

Mobile gaming trends 2023

PC/Laptop gaming trends 2023

Console gaming trends 2023

Esports trends 2023

Esports Trends 2023

Esports in Indonesia hold significant potential for achievement and driving growth in the creative industry. Professional esports teams in the country have made a major contribution to job creation, resulting in large economic turnover.

In response to this phenomenon, Jakpat aims to capture Indonesian gamers’ attitude towards esports industry. This report is the last part of the 2023 Jakpat Gaming & Esports Report Series. The other three topics are mobile gaming, PC/laptop gaming, and console gaming.

The results are based on a survey conducted on 10-12^th of July 2023.

Key research points:

Gamers’ persona
Games, teams, and tournaments that are followed by esports’ enthusiasts
Sources of information, engagement, and attitude of esports’ enthusiasts

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Console Gaming Trends 2023

Indonesia’s gaming triumph is driven by a substantial player demographic, comprising over half of the nation’s inhabitants. Other than mobile games and PC/laptop games, console games is predicted to become a new trend this year.

In response to this phenomenon, Jakpat aims to capture the habits and behaviors of Indonesian gamers, especially console gaming. This report is the third part of the Jakpat Gaming & Esports Report Series 2023. The other three topics are mobile gaming, PC/laptop gaming, and esports.

The results are based on a survey conducted on 10-12^th of July 2023.

Key research points:

Gamers’ persona
Top devices for console gaming
Top genres of console gaming
Considerations, concerns, and sources of information in console gaming

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

PC/Laptop Gaming Trends 2023

Indonesia’s gaming industry is propelled by a substantial player community, encompassing more than half of the nation’s populace. Besides mobile games, PC games is predicted to become a new trend this year.

In response to this phenomenon, Jakpat aims to capture the habits and behaviors of Indonesian gamers, especially PC/laptop gaming. This report is the second part of the Jakpat Gaming & Esports Report Series 2023. The other three topics are mobile gaming, console gaming, and esports.

The results are based on a survey conducted on 10-12^th of July 2023.

Key research points:

Gamers’ persona
Top devices for PC/laptop gaming
Top genres of PC/laptop gaming
Considerations, concerns, and sources of information in mobile gaming

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Mobile Gaming Trends 2023

Indonesia’s gaming success is fueled by an extensive player base, which constitutes over half of the country’s population. Most Indonesian gamers prefer using mobile phones as their primary gaming device because of the convenience, affordability, and latest technology that guarantees a seamless gaming experience.

In response to this phenomenon, Jakpat aims to capture the habits and behaviors of Indonesian gamers, especially mobile gaming. This report is the first part of the Jakpat Gaming & Esports Report Series 2023. The other three topics are PC/laptop gaming, console gaming, and esports.

The results are based on a survey conducted on 10-12^th of July 2023.

Key research points:

Gamers’ persona
Top devices for mobile gaming
Top genres of mobile gaming
Considerations, concerns, sources of information, and purchasing in mobile gaming

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Wearable Gadget Trends 2023: from Smartwatches to Smart Shoes

The use of wearable gadgets is increasing. Wearable gadgets can be defined as an infusion between technology and equipment or accessories that we can use, such as smart watches, smart glasses, and smart sportswear.

The ability to monitor body health, provide updated information, as well as to increase efficiency and productivity in the workplace is a unique value offered by this gadget. The rhythm of life that requires people to move quickly, efficiently, and be up-to-date also encourages the high adoption of this device on a daily basis.

Jakpat conducted a survey to find out the perspective of the Indonesian people regarding this trend. The report, which involved 843 respondents, shows the most popular wearable gadgets, favorite brands, and considerations in choosing various types of wearable gadget products.

The survey results stated that 64% of respondents have wearable gadgets. Then, 58% of them plan to buy the item in the future.

“Public interest in wearable gadgets continues to increase. If a few years ago they could still move without wearable gadgets, then now the use of wearable gadgets is a must,” said Head of Research Jakpat, Aska Primardi.

“Speaking about the reason for using, their answers will vary, but there is one thing in common between them, namely the trend & hype issue against gadget devices which then grows the character of FOMO (fear of missing out) as a gadget user,” he added.

Smartwatch is the most wearable gadget owned by respondents with a percentage of 68%. The purchase rate of this product is still high in the next half year (66%). Then, 63% of respondents have true wireless stereo (TWS) or earbuds, followed by smartband and VR with percentages of 34% and 23% respectively.
Wearable gadget function

Wearable gadgets are generally used for various activities. Most respondents use it for exercise, namely smart shoes (50%), smartbands (41%), and smartwatches (26%). There are also those who wear wearable gadgets such as VR (60%), TWS/earbuds (38%), smart rings (32%), and smart glasses (22%) to relax at home.

Most smartwatch users use this device for work (31%) while smart tag users are for traveling (35%). In addition, various wearable gadgets are also used for various other activities such as hanging out, studying, playing with colleagues, and parties.
Considerations in choosing wearable gadgets

There are various factors in choosing wearable gadgets. Some of them are complete features, material quality, battery duration, affordable prices, and brands.

Finding information related to the items purchased is mandatory, as well as for wearable gadget enthusiasts. There are various sources that respondents rely on such as other YouTube accounts that discuss targeted products, which are most likely to review the product. In addition, the brand’s official channel is also a reference in buying a gadget wearable product, such as websites, YouTube accounts, and social media (Instagram, Twitter / X, and TikTok).

Get the details on our report here.

Wearable Gadget Trends 2023

The trend of wearable gadgets is rising. These devices can be defined as an infusion between technology and equipment or accessories that we can use, such as smartwatches, smart glasses, and smart sportswear. Thus, Jakpat conducted a survey to discover wearable gadget trends, specifically in Indonesia.

These results are based on a survey conducted on 7-12th of July 2023.

Key research points:

The wearable gadgets’ brand funnel
Satisfaction of the wearable gadgets’ brand
Driving factors to buy the wearable gadget
Source of awareness about the wearable gadget

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Does The Vegetarian Diet Support Frugal Living?

Vegetarianism, or a lifestyle that adopts a diet without consuming animal-based foods, is increasing. In Indonesia alone, more than 2 million people adopt this lifestyle and around 2 thousand restaurants already provide vegetarian food on their menus[1].

Jakpat conducted a survey to find out the perspective of the Indonesian people regarding this trend. The report which involves 1,614 respondents shows how the diet is practiced nowadays, the reasons for adopting a vegetarian lifestyle, what plant-based foods are preferred, and the responses about brands/restaurants that provide vegetarian menus.

The survey results stated that 87% of respondents were eaters of everything, both animal and plant-based foods. Then, 11% tried to reduce the intake of animal-based foods and 2% were vegetarians.

“In line with the development of health issues such as diabetes, or obesity, to the problem of the quality of meat as a food raw material, the ideas and initiatives are now starting to emerge in the community to reduce meat consumption, increase vegetable consumption, and some even choose to become vegetarians,” said Head of Research Jakpat, Aska Primardi.

Living vegetarian for the sake of frugality

The general goal of respondents reducing animal-based foods as well as becoming vegetarians is to improve overall health, for example, to reduce the risk of dangerous diseases such as cholesterol, heart disease, or diabetes. There are also respondents who wanted to increase the body’s metabolism and lose weight.

Another interesting reason is this lifestyle is considered more frugal (32%). It is proved by one in three respondents that admitted their food expenses decreased after becoming vegetarian.

Various changes were felt by respondents who reduced animal-based food or became vegetarian, namely stable weight (51%), increased body metabolism (37%), and better mood (39%).

Preparing vegetarian meals

There are not many restaurants that provide vegetarian menus in Indonesia. This is in line with the results of the Jakpat survey which stated that the biggest obstacle to being a vegetarian is the difficulty of looking for plant-based foods when eating out. Therefore, it is not surprising that 60% of vegetarian respondents preferred to prepare their meals by cooking at home (59%) or chose non-animal foods in public restaurants (52%).

However, respondents supported if there is a restaurant that has vegetarian food on the menu (62%). Most of them considered plant-based foods healthier and good for the body.

Get the details on our report here.

[1] https://www.gatra.com/news-571588-gaya-hidup-tren-gaya-hidup-vegan-terus-meningkat.html

Exploring The Vegetarian Trends in Indonesia

The popularity of vegetarianism is on the rise. Based on Indonesia Vegetarian Society (IVS) data, more than 2 million people adopt a vegetarian lifestyle and around 2 thousand restaurants provide vegetarian menus. Thus, in this report, Jakpat will share some highlights of insights about the vegetarian lifestyle nowadays.

These results are based on a survey conducted on 18-19^th of July 2023.

Key Research points:

Reasons for choosing a vegetarian lifestyle
Favorite plant-based foods
Struggles of being vegetarian
Views on restaurants with vegetarian menus

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

50% of People Maintain Skin Health Through Drinks & Supplements

There are many ways to maintain skin health, one of them is consuming beauty drinks and skin supplements. Both of these products usually contain collagen or vitamin E which is important for the skin.

Collagen serves to increase skin hydration and elasticity, also helping to reduce wrinkles. Meanwhile, vitamin E has moisturizing benefits and has natural anti-inflammatory properties, so it can and helps soothe the skin.

Jakpat conducted a survey of 4872 respondents to see their concern in maintaining healthy skin, especially with the consumption of beauty drinks and skin supplements, as well as the brands used. The most common healthy habits that respondents do is well-rested (70%) and skin & face cleansing (64%). More specifically, Millennials consider drinking water as the priority rather than cleansing the skin & face. Meanwhile, Gen Z use more skin care and sunscreen as routine activities than Millennials.

“The growth of the skincare industry in Indonesia has grown rapidly in recent years. This can be seen from changes in consumer behavior that assess that skin health conditions and appearance are valuable assets, “said Head of Research Jakpat, Aska Primardi.

Motivation to consume

The Jakpat survey stated that half of respondents consumed beauty drinks and/or skin supplements in the last three months. In details, 56% consumed beauty drinks and 54% consumed skin supplements.

“Skincare products from outside the body usually require a longer process, because they are usually divided into several stages ranging from cleansing to moisturizing, and these stages must be done in the order. So it is not surprising that skin care products in the format of drinks and supplements can be increasingly developed today, “said Aska.

The top reason consumers continue to consume beauty drinks and/or skin supplements is to maintain their general health (71%). Other motivations are to maintain healthy skin (64%) and solved skin problems such as acne or dry skin (59%).

Beauty drinks

Most respondents consumed beauty drinks once a day (34%). Then, they also preferred to enjoy this product at night (37%).

“Skincare in the form of drinks is considered simpler and easier to do than the use of skincare from outside the body. Moreover, if the beauty drinks can have a taste that consumers like and can cause a positive mood after consuming it,” said Aska.

As many as 86% of consumers claimed to feel the benefits of consuming beauty drinks. One-third of them claimed their skin was brighter, precisely became glowing and not dull. There are also respondents who felt healthier skin (20%) and fitter body (18%).

Skin Supplements

Most respondents took skin supplements once a day (33%). The consumption time of this product is generally at night (41%).

The most common change experienced after taking skin supplements is that the skin becomes brighter (28%), precisely becomes glowing and not dull. In addition, 16% of respondents claimed to have healthy skin.

Get the details on our report here.