Tag Archives: market research

Live Shopping & Affiliate Link: Blurring The Line Between E-Commerce and Entertainment

Indonesian consumers are drawn to the effortless purchasing experience provided by e-commerce platforms as the digital landscape develops. The convenience of browsing through an extensive range of goods and making purchases from the comfort of their homes has completely changed the way people buy. Remarkable speed of which purchases are processed and delivered, oftenly exceeds traditional retail timelines, resonates deeply with the fast-paced way modern- Indonesians’ life.

Jakpat conducts surveys annually to understand this trend. In the first semester of 2023, Jakpat surveyed 1,485 people on the trends in using e-commerce as a shopping medium. The study was carried out between February and May 2023 to understand people’s behavior when purchasing online, how they use e-commerce, and what marketing tactics work best, used by vendors on the platform as well as e-commerce sites.

Jakpat report shows, 88% of online shoppers made purchases during the first semester of 2023. E-wallets or digital wallets are the preferred method of payment when conducting e-commerce transactions, chosen by 72% of respondents who had already made a purchase.

Yet it’s not only about convenience and service speed, but also guarantee of sellers’ credibility in maintaining product’s quality, security, and dependable customer service, have built a sense of trust in Indonesian consumers. This is in line with what was conveyed by Aska Primardi, Head of Research of Jakpat, “The convenience, speed, and credibility of sellers makes online shopping activities still attractive to the people of Indonesia. These values seem to be able to replace the discount value, which has apparently started to decline during the past year. This value is currently seen as the majority of e-commerce’s bare minimum service standard.”

The Phenomena Called Live Shopping & Affiliate Link

Live shopping has emerged as an engaging evolution of the online shopping experience, seamlessly combining the participatory element of social media platforms with the appeal of retail therapy. Jakpat reports, 9 out of 10 online shoppers have visited a live shopping broadcast.

Live shopping broadcasts are hosted by brands or influencers that showcase items and interact directly with viewers despite their location. This personal interaction gives customers a direct line of communication to ask questions, get answers, and learn more about products. Passive scrolling seems to have transformed into a social event, thanks to the live format. On the other hand, the combination of social media and live shopping creates a sense of exclusivity and urgency.

Responding to this phenomenon, Aska stated, “Consumers seek unique value from their shopping experience, and live shopping is one of the examples. Real-time shopping in limited time, spontaneous interaction with the seller and other shoppers, surprises from the host, and the perception as if they are competing for limited stock, will make a consumer become a loyal shopper.”

On the other hand, Jakpat highlights the existence of affiliate links in online shopping. Serves as a powerful conduit between consumers and products, affiliate links promote a mutually beneficial relationship for both shoppers and content creators. These links, which are frequently included in social media posts or review websites, enable influencers or affiliates to recommend particular products to their audience. This symbiotic relationship between e-commerce, sellers, and content creators, promotes honest product endorsements and gives consumers more control over their buying experiences. Jakpat report reveal that 8 out of 10 online shoppers have clicked the affiliate link in social media, and more than half decided to buy from the link.

How much do consumers spend in a month for online shopping? Do consumers really visit live shopping and make their purchase? How about the competition among e-commerce?

Get the details in our report here.

Indonesia E-Commerce Trends – 1st Semester of 2023

To excel in competition, online sellers and e-commerce platforms must consistently track trends. There are new trends in e-commerce world such as utilizing third-party affiliators for promotions, and also live shopping which has become a popular strategy among sellers. In this report, Jakpat will share our research findings related to the habit of online shopping.

These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

Online shopping behaviour
The usage of several e-commerce players in Indonesia, including marketplace and quick commerce
The usage of various marketing strategies

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Music Concert Hype in 2023

2023 is like a passionate year for music lovers in the world, including Indonesia. After some time hindered by the pandemic, starting around mid 2022, music concerts were again held on a large scale. The return of music concerts in the entertainment world was warmly welcomed by the public, which then led to many music events being held, ranging from local to international musicians. Therefore, Jakpat tried to capture this trend through a survey conducted on more than 2000 respondents in Java, Bali, and several major cities in Indonesia. The results are then summarized in a report entitled Music Concert Trends 2023.

Watching a Concert Affects Monthly Expenses

Most respondents did claim to have last seen a concert more than 1.5 years ago. However, at the beginning of 2023, there are around 28% of respondents who have attended at least 1 music concert, with an average of having watched 3 events from January to early June 2023. This number has the potential to increase because 39% are interested and have plans to watch a concert in the next 6 months. In fact, 8% claimed to have bought one or more concert tickets.
“People’s interest in attending music concerts seems to have increased in the last 1 year, after previously they had to refrain because music concerts could not be held during the pandemic. Welcoming the interest of the community, throughout 2022-2023 there are many music concert events that have been and will run. It’s just that, at the same time the majority of people think that the price of concert tickets is expensive,” as explained by Aska Primardi, Head of Research Jakpat. For example, the ticket prices for the concert of Coldplay, musicians from England, which will take place in November 2023. The majority of respondents who bought tickets for this concert felt that the ticket price was quite expensive, even 13% felt that the price was very expensive. The purchase of concert tickets in 2023 is indeed considered to affect monthly expenses by 8 out of 10 respondents. Moreover, 73% of respondents admitted that they did not have a special allocation for entertainment needs, including buying concert tickets.

“This could be due to economic conditions that had declined during the pandemic, so they felt the need to sort out which concert tickets to buy. However, the high interest makes these concertgoers often buy tickets at prices that are considered expensive, which has an impact on their monthly budget,” Aska added.

In considering which concert to watch, 66% of respondents take the ticket price into account, similar to 65% deciding which concert to go to based on the musicians. This financial factor is also one of the biggest inhibiting factors why people are reluctant to watch concerts within the next 6 months. “On the one hand, their awareness and interest in the concert is increasing, but not everyone will proceed to the ticket purchase stage because they feel that it has a negative impact on their monthly budget. To further convince potential audiences, unique value points can be considered from the experience that one concert will get, which cannot be obtained from other concerts,” said Aska.

Interest in Watching Concerts at the End of 2023

Regardless of the costs that must be incurred, the public seems to be quite excited in welcoming the upcoming concerts. Almost 20% of respondents said they were willing to go out of town to watch music performances. Some are even willing to go abroad for a concert. This interest in going abroad was not only based on their desire to see their favorite musicians in person, but 30% said buying concert tickets abroad was better than buying from calo or ticket tout.

Some of the popular upcoming concerts in the second half of the year include Coldplay: The Music of the Spheres World Tour and Jakarta Fair which runs from June to July 2023. Jakarta Fair is also quite a prominent festival, with almost 50% of respondents wanting to attend this event and 27% claiming to have visited it more than once.

Besides Jakarta Fair, what are other annual music festivals regularly visited by music fans? And are there differences in concert habits and perceptions among the female, male, Gen Z, and Millennial segments?

Get the details on our report here.

Music Concert Trends 2023

Music concert is a type of entertainment which offers an immersive and engaging experience for music enthusiasts, allowing them to connect with their favorite artists and enjoy the thrill of live music. In 2023, there were almost 30% of respondents went to an at least one concert.

Jakpat conducted a research on June 2023 to capture the habit of these concertgoers as well as the popular music concert in 2023.

Key Research points:

Habits of Attending Music Concerts
Financial Aspect of Buying the Ticket
Restraining Factors in Attending Music Concert
Popular Music Concerts in 2023
Insight Study: The Phenomenon of Coldplay’s Concert in Jakarta

Here are some preview of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Body Slimming and Weight Loss Trends

People are getting more aware of healthy lifestyle by incorporating healthy habits into their daily routine. 1 out of 5 individuals do these habits in order to lose some weight.

Jakpat conducted a research on May 2023 to capture people’s diet or specifically weight loss program.

Key Research points:

Daily Healthy Habits
Weight Loss Goals
Weight Loss and Diet Programs
Body Slimming and Weight Loss Products and Treatments Usage
Brands Usage for Body Slimming and Weight Loss Products

Here are some preview of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Iftar Gathering and Shopping Trends in Ramadan

In Ramadan and Eid al-Fitr 2023, Jakpat, published a series of survey results to see the habits and behavior of Muslim consumers during this moment. In part 3 of the report entitled “Iftar Gathering, Shopping, and Eid Fashion Style“, Jakpat presents data from 1365 Muslim respondents, both male and female, from various regions in Indonesia. The age of respondents are ranging from 15 to 49 years. The report highlights respondents’ shopping habits during Ramadan, including buying new clothes. In addition, it will also discuss about one of the events that many people are waiting for this month, namely breaking the fast together or popularly called bukber.

Bukber in Private Homes

In Indonesia, breaking the fast together (bukber) is one of the things to look forward to in Ramadan. Many Muslims plan several bukber during the month; one with extended family, one with elementary school friends, junior high school friends, high school friends, college, coworkers, and others. However, this trend had dropped in several years during the pandemic and began to rise again last year.

“Along with the pandemic trend that continues to decline in 2023, the proportion of people who are interested in participating in bukber increases when compared to 2022 data. It’s just that at the same time, people’s purchasing power is still affected by inflation conditions or layoffs since 2022, so it can be seen that this year the trend of bukber in private homes has increased, while the trend of bukber in hotels, restaurants in malls, or outdoor restaurants has decreased.” According to Aska Primardi, Head of Research Jakpat.

This year, more than 50% of people attended iftar gatherings in private homes. Iftar at hotels accounted for only 7%, decreased at about 5% from last year. “After we dig deeper, it turns out that this is related to the budget for bukber, where the average budget is still lower than the price of bukber packages at hotels,” Aska added.

Buying New Clothes Online

In the second week of Ramadan 2023, 7 out of 10 respondents plan or even have bought new clothes for Eid al-Fitr celebrations. The majority of respondents bought 2 pieces of clothes with an average budget of IDR 178,675 per piece. For them, it turns out that buying new clothes is quite important. Unlike the case with respondents who plan to wear old clothes for Eid al-Fitr, where around 80% consider buying new clothes is less or even unimportant.

Although the pandemic-related situation is more under control this year, respondents do not necessarily switch to offline shopping at malls, stores, or markets. Shopping online is still the choice for more than half of respondents who plan to buy clothes or other fashion products, with Shopee being the most popular place to buy clothes. Tokopedia and Lazada were also used by some respondents to buy some complementary items, such as shoes, hijab, or peci; although most still also choose Shopee to shop for these needs.

But if we talk about food products, most of the people still choose to buy them directly from stores, supermarkets, markets, and so on. Including buying cakes and cookies that are currently popular on social media platforms and e-commerce too.

Get the details on our report here.

How Gen Z Plans for Ramadan & Eid Al-Fitr in 2023?

Ahead of the holy month of Ramadan, most Generation Z (Gen Z) are planning to increase their spending budgets in 2023 compared to 2022. So one of the findings in the report released by Jakpat, entitled Welcoming 2023 Ramadan and Eid. This report presents the results of a survey to 1034 Muslim respondents throughout Indonesia, especially in the Greater Jakarta area and Java area. Respondents consisted of 50% women and 50% men, as well as 34% of Gen Z, 48% of Millennials, and 18% of Gen X.

“Most of the Millennials segment also stated similar plans to Gen Z, namely to budget more than 2022 for Ramadan and Eid al-Fitr needs this year, it’s just that there are still some Millennials who allocate the same amount of budget compared to 2022. The increase in Gen Z’s budget could be driven by the fact that Gen Z is starting to have enough personal income and savings from their work,” explained Aska Primardi, Head of Research Jakpat.

Aska also added, “In addition to fulfilling religious obligations such as fasting and paying zakat, another activity that many people want to do in Ramadan, especially Gen Z, is to participate in iftar gathering events. After the pandemic is over, it seems that the longing to gather and break fasting together is unstoppable, so everyone wants to gather in an iftar gathering event. This is what is welcomed by all restaurant and hotel business actors who have since started promoting iftar gathering activities in their places.”

If not attending iftar gatherings or bukber, 54% of Gen Z claim to be interested in using food delivery services to prepare food for iftar. However, the interest of Gen Z is still relatively lower when compared to the older generation, Millennials and Gen X.

Gen Z and Ramadan & Eid Traditions

As is common during Ramadan and Eid al-Fitr, where Muslims often wear new clothes during the celebration day, most people plan to buy clothes (88%), prayer equipment (66%), footwear (60%), and fashion accessories (55%) this year. In addition, in Gen Z, interest in buying beauty products is also quite high (45%) when compared to the older segment. People also tend to shop online, especially for fashion products. However, for the purchase of hampers or Ramadan and Eid al-Fitr gifts, the majority of people claim to buy directly from the store.

The giving of hampers is done to show affection which in recent years has become increasingly popular due to the Covid-19 pandemic. According to the survey results in the 2022 Ramadan and Eid al-Fitr report by Jakpat, giving hampers is a substitute for physical presence when experiencing limitations to meet with other people directly. However, about 1 in 5 young people (Gen Z and Millennials) also consider giving hampers as a symbol of social status. In Ramadan and Eid al-Fitr this year, 34% of Gen Z plan to prepare a budget to buy hampers. The budget prepared by the majority of Gen Z is no more than Rp250,000 for each package of hamper. Even 28% of Gen Z prepare a budget below Rp100,000 for each package.These hampers will generally be in the form of cookies and then followed by ready-to-eat foods, such as kue basah or traditional snacks, cakes, side dishes, and bread.

Get the details in our report here.

E-Commerce Trends in the Second Semester of 2022 in Indonesia

Jakpat published its regular report “Indonesia E-Commerce Trends” for the second half of 2022. This report covers survey results to nearly 3000 respondents about their shopping habits and experiences through e-commerce platforms during the second semester of 2022. It shows how users experience shopping on major marketplace platforms such as Shopee, Tokopedia, Lazada, and others. The report also highlights TikTok Shop’s penetration into the world of e-commerce in Indonesia.

One Comes, the Other Goes

As we know, TikTok is a popular social media with the concept of short videos. However, TikTok doesn’t stop there. The new live video feature makes it easier for users to interact and offers an online buying and selling transaction service that can be done without leaving the social media application. This breakthrough turned out to get significant attention from the public. Jakpat’s report shows that the number of people shopping on TikTok Shop in the second half of 2022 has exceeded the number of online shoppers on several existing e-commerce platforms, such as JD.ID or Blibli.

With regard to JD.ID shutting down its services in early 2023, Jakpat’s report shows that this has no major effect on their users. The reason is that 100% of JD users utilize more than one e-commerce platform during the second half in 2022. These JD.ID users tend to choose to move to Tokopedia when the platform closes.

Cashback Becomes One of the Most Popular Promotional Programs

Compared to 2021, at the end of 2022, users showed more enthusiasm for promotional programs such as free shipping, discounts, cashback, and flash sales. Cashbackitself attracts the attention of 7 out of 10 users and is included in the top three popular promotion programs.

Possibly, this is related to the use of e-wallets or digital wallets as one of the most preferred payment methods by users. The use of digital wallets makes it easier for users to get cashback, considering that most cashback promos can be obtained if you use digital wallets. The use of this digital wallet is also popular in all segments, both women, men, as well as Gen Z, Millennials, and Gen X.

The case is different with credit cards. Credit card as an online shopping payment method is still not popular enough among Gen Z when compared to Millennials, especially Gen X.

“It is interesting if we see the use of credit cards among Gen Z which is not as much as the generation before them, which is in line with surveys conducted by Jakpat regarding finance and financial technology. One factor that might contribute is the requirements and process of credit card registration which is not exactly easy and quite complicated,” said Aska Primardi, Head of Research Jakpat.

Get the details in our report here.

Indonesia E-Commerce Trends 2nd Half of 2022 – JAKPAT Survey Report 2023

E-commerce platforms are constantly evolving to keep up with consumer trends. One of the latest trends that has caught everyone’s attention is social commerce. Shopping through social media platforms has become a popular way to shop, offering users a different experience from traditional online marketplaces. To stay competitive, it’s crucial for e-commerce platforms to monitor and adapt to these emerging trends. Thus, JAKPAT is consistently monitoring the trends each semester. In this E-Commerce Trends of 2nd Half of 2022 edition, JAKPAT will present survey results on consumer behavior when shopping through some major marketplace platforms in Indonesia, while also incorporating findings on social commerce and quick commerce. By staying up-to-date with emerging trends, e-commerce platforms can continue to provide the best shopping experiences for their users.

For more detailed data, please download the PDF file down below.

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