Tag Archives: market

Adapting Consumption Patterns of Mobile Entertainment in Early 2023

In our increasingly interconnected world, mobile entertainment and social media have become an integral part of our daily lives. From compelling streaming platforms to the dynamic realm of social networking, these digital arenas have altered the way we consume entertainment and engage with others.

Every year, Jakpat conducts a survey in order to understand the public’s perspective on the use of mobile entertainment and social media. In this first semester of 2023, surveys were conducted on 1640 smartphone users and 1646 social media users.

Jakpat survey report highlights the use of over-the-top (OTT) streaming platforms such as Vidio, Netflix, or Disney+ Hotstar, as entertainment media that can be accessed by smartphone users. 89% of Gen Z users use OTT streaming platforms to watch movies, 76% to watch series, 23% to watch sports matches, and 21% to watch reality/variety shows.

To enjoy OTT streaming platforms’ content, users generally need to pay the subscription fee. 31% of Gen Z users don’t mind paying a subscription fee to be free from annoying ads.

Entertainment content is certainly not limited to movies, series and other audio-visual shows. Music has long been an integral part of human culture. Meanwhile, podcasts also get a significant portion in accompanying the daily activities of modern people. Therefore, in this report, Jakpat also highlights the use of audio streaming platforms as a medium of listening to music and podcasts.

Unlike the OTT streaming platforms, the majority of users prefer to listen to music for free and don’t mind listening to advertisements. In fact, 27% of paying subscribers pay less than last year for streaming audio platforms.

Another form of entertainment that can be accessed from smartphones is social media. The Jakpat report shows that 36% of users access social media so they don’t feel left behind from current news or trends. In addition, of course, social media still plays a role in influencing consumer behavior, through advertisement content and reviews. Instagram is rated by 25% of users as the most informative social media. 34% of users also feel that Instagram is the most suitable social media for finding products, services or catalogues.

Shifting Trends of Mobile Entertainment

This Jakpat report shows that the trend of using mobile entertainment and social media tends to decrease from the previous year. Aska Primardi, Head of Research of Jakpat emphasized, “Almost all social media have experienced a decrease in the number of users. Like TikTok and Twitter, the numbers are likely to be stagnant from last year. Same thing happened to the OTT streaming platforms. People are still accessing content, but there are indications that they are reducing the number of platforms they use, or choosing to focus on only one of the OTT streaming platforms.”

Aska stated that there is also a possibility that this condition is caused by de-influencing trends, where influencers, or in this case de-influencers, give suggestions not to use a product or service. He added, “Jakpat’s research shows that only about 50% of the public currently still trusts reviews from influencers and celebrities.”

Another factor Aska came up with, was related to duration. “As the pandemic period ends, the duration for people to be able to access mobile entertainment and social media has indeed decreased in 2023.”

Then, how about the performance of the OTT streaming platform and audio streaming platform in the eyes of its users? How do users value social media? Which reviews on social media are the most trustworthy according to users?

Get the details in our report here.

Indonesia Mobile Entertainment & Social Media Trends – 1st Semester of 2023

Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings related to the habit of utilizing mobile entertainment and accessing social media.
These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

The habit on using mobile entertainment including streaming movies, series, etc. on OTT platforms, and streaming music and podcast
Users’ perception of social media
The usage of social media in business, as source of information for brand, product, and customer service.

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Music Concert Trends 2023

Music concert is a type of entertainment which offers an immersive and engaging experience for music enthusiasts, allowing them to connect with their favorite artists and enjoy the thrill of live music. In 2023, there were almost 30% of respondents went to an at least one concert.

Jakpat conducted a research on June 2023 to capture the habit of these concertgoers as well as the popular music concert in 2023.

Key Research points:

Habits of Attending Music Concerts
Financial Aspect of Buying the Ticket
Restraining Factors in Attending Music Concert
Popular Music Concerts in 2023
Insight Study: The Phenomenon of Coldplay’s Concert in Jakarta

Here are some preview of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Iftar Gathering and Shopping Trends in Ramadan

In Ramadan and Eid al-Fitr 2023, Jakpat, published a series of survey results to see the habits and behavior of Muslim consumers during this moment. In part 3 of the report entitled “Iftar Gathering, Shopping, and Eid Fashion Style“, Jakpat presents data from 1365 Muslim respondents, both male and female, from various regions in Indonesia. The age of respondents are ranging from 15 to 49 years. The report highlights respondents’ shopping habits during Ramadan, including buying new clothes. In addition, it will also discuss about one of the events that many people are waiting for this month, namely breaking the fast together or popularly called bukber.

Bukber in Private Homes

In Indonesia, breaking the fast together (bukber) is one of the things to look forward to in Ramadan. Many Muslims plan several bukber during the month; one with extended family, one with elementary school friends, junior high school friends, high school friends, college, coworkers, and others. However, this trend had dropped in several years during the pandemic and began to rise again last year.

“Along with the pandemic trend that continues to decline in 2023, the proportion of people who are interested in participating in bukber increases when compared to 2022 data. It’s just that at the same time, people’s purchasing power is still affected by inflation conditions or layoffs since 2022, so it can be seen that this year the trend of bukber in private homes has increased, while the trend of bukber in hotels, restaurants in malls, or outdoor restaurants has decreased.” According to Aska Primardi, Head of Research Jakpat.

This year, more than 50% of people attended iftar gatherings in private homes. Iftar at hotels accounted for only 7%, decreased at about 5% from last year. “After we dig deeper, it turns out that this is related to the budget for bukber, where the average budget is still lower than the price of bukber packages at hotels,” Aska added.

Buying New Clothes Online

In the second week of Ramadan 2023, 7 out of 10 respondents plan or even have bought new clothes for Eid al-Fitr celebrations. The majority of respondents bought 2 pieces of clothes with an average budget of IDR 178,675 per piece. For them, it turns out that buying new clothes is quite important. Unlike the case with respondents who plan to wear old clothes for Eid al-Fitr, where around 80% consider buying new clothes is less or even unimportant.

Although the pandemic-related situation is more under control this year, respondents do not necessarily switch to offline shopping at malls, stores, or markets. Shopping online is still the choice for more than half of respondents who plan to buy clothes or other fashion products, with Shopee being the most popular place to buy clothes. Tokopedia and Lazada were also used by some respondents to buy some complementary items, such as shoes, hijab, or peci; although most still also choose Shopee to shop for these needs.

But if we talk about food products, most of the people still choose to buy them directly from stores, supermarkets, markets, and so on. Including buying cakes and cookies that are currently popular on social media platforms and e-commerce too.

Get the details on our report here.

How Gen Z Plans for Ramadan & Eid Al-Fitr in 2023?

Ahead of the holy month of Ramadan, most Generation Z (Gen Z) are planning to increase their spending budgets in 2023 compared to 2022. So one of the findings in the report released by Jakpat, entitled Welcoming 2023 Ramadan and Eid. This report presents the results of a survey to 1034 Muslim respondents throughout Indonesia, especially in the Greater Jakarta area and Java area. Respondents consisted of 50% women and 50% men, as well as 34% of Gen Z, 48% of Millennials, and 18% of Gen X.

“Most of the Millennials segment also stated similar plans to Gen Z, namely to budget more than 2022 for Ramadan and Eid al-Fitr needs this year, it’s just that there are still some Millennials who allocate the same amount of budget compared to 2022. The increase in Gen Z’s budget could be driven by the fact that Gen Z is starting to have enough personal income and savings from their work,” explained Aska Primardi, Head of Research Jakpat.

Aska also added, “In addition to fulfilling religious obligations such as fasting and paying zakat, another activity that many people want to do in Ramadan, especially Gen Z, is to participate in iftar gathering events. After the pandemic is over, it seems that the longing to gather and break fasting together is unstoppable, so everyone wants to gather in an iftar gathering event. This is what is welcomed by all restaurant and hotel business actors who have since started promoting iftar gathering activities in their places.”

If not attending iftar gatherings or bukber, 54% of Gen Z claim to be interested in using food delivery services to prepare food for iftar. However, the interest of Gen Z is still relatively lower when compared to the older generation, Millennials and Gen X.

Gen Z and Ramadan & Eid Traditions

As is common during Ramadan and Eid al-Fitr, where Muslims often wear new clothes during the celebration day, most people plan to buy clothes (88%), prayer equipment (66%), footwear (60%), and fashion accessories (55%) this year. In addition, in Gen Z, interest in buying beauty products is also quite high (45%) when compared to the older segment. People also tend to shop online, especially for fashion products. However, for the purchase of hampers or Ramadan and Eid al-Fitr gifts, the majority of people claim to buy directly from the store.

The giving of hampers is done to show affection which in recent years has become increasingly popular due to the Covid-19 pandemic. According to the survey results in the 2022 Ramadan and Eid al-Fitr report by Jakpat, giving hampers is a substitute for physical presence when experiencing limitations to meet with other people directly. However, about 1 in 5 young people (Gen Z and Millennials) also consider giving hampers as a symbol of social status. In Ramadan and Eid al-Fitr this year, 34% of Gen Z plan to prepare a budget to buy hampers. The budget prepared by the majority of Gen Z is no more than Rp250,000 for each package of hamper. Even 28% of Gen Z prepare a budget below Rp100,000 for each package.These hampers will generally be in the form of cookies and then followed by ready-to-eat foods, such as kue basah or traditional snacks, cakes, side dishes, and bread.

Get the details in our report here.

Mobile Phone Usage to Access Entertainment Content and Social Media

In this modern era, we can get entertainment anywhere and anytime, because various sources of entertainment are already available on our smartphones. According to Jakpat survey report involving 2435 respondents, as many as 96% of smartphone users access entertainment platforms on their mobile phones. One of the entertainment activities that can be obtained from smartphones is watching movies, series or dramas, and other video content such as sports matches. Users can access these contents through OTT or over-the-top platforms, media services that use the internet medium to deliver content directly to their users. The platform is getting more popular, and 9 out of 10 users access OTT platforms through their smartphones. Some of the platforms that are widely used in Indonesia include Vidio, WeTV, Netflix, VIU, Disney+ Hotstar, and many other platforms. Most of the users also use more than 1 platform, for example more than half of Vidio’s users also use Netflix.

In addition to watching video content, music is also part of people’s daily activities. About half of music listeners listen to music while doing other activities such as work (50%), studying (52%), and while traveling (57%). Currently, many music platforms are available such as Spotify, Resso, Joox, and even YouTube Music, a platform from YouTube devoted to listening to music or songs. But more than half of listeners still rely on regular YouTube to listen to music and podcasts. Most users of the music platform apparently listen to music for free, but unlike users of other platforms, most Apple Music users are subscribers.

Talking about entertainment content that can be accessed on smartphones, it’s incomplete if we don’t also discuss about social media. Social media does have various roles, including for entertainment and information sources which are also covered in the latest survey report from Jakpat. In 2022, TikTok was rated by the most users (37%) as an entertaining social media, it increased 5% compared to the previous year. While YouTube (36%), which is also a social media, experienced a decline as an entertaining social media from the previous year so that its position is equal to TikTok. TikTok’s rise in popularity is not only an entertaining social media, but also as an informative one, especially among Gen Z. 1 in 4 Gen Z consider TikTok to be an informative social media platform.

The information that users get from social media is very diverse. Many special topics they search for or get from social media, including information about a product or brand. About 86% of users claim to be looking for information about products on social media. 9 out of 10 also feel that information about the products they get on social media helps them in making a decision whether they will buy the product or not. While 7 out of 10 users also find it easier to contact the customer service of a brand or company through social media.

Get the details in our report here.

2022 Indonesia Mobile Entertainment & Social Media Trends – JAKPAT Survey Report 2023