Tag Archives: millennials Ramadan 2023

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Ramadan 2023: Gen Z Choose to Save THR, for Financial Freedom?

It is undeniable that spending in Ramadan 2023 tends to be bigger, such as for holiday needs and religious donations. On the one hand, workers also get a Holiday Allowance (THR).

Jakpat conducted a survey to find out expenses in Ramadan. The report, which involved 1255 Muslim respondents, shows the needs of Ramadan, including the use of THR and zakat payments. Respondents were split between 33% of Gen Z, 49% of Millennials, and 18% of Gen X.

 

Ramadan 2023 expenses

In general, spending in Ramadan 2023 is related to the moment. Zakat/infaq/shadaqah is in the first position with a percentage of 86%. Other needs of respondents are Ramadan shopping such as clothes, accessories, or worship equipment as much as 74% and food shopping for Ramadan and Eid al-Fitr 73%. Eidi (cash gift), homecoming, and Eid al-Fitr hampers were also included in the calculation of Ramadan expenses this year.

As many as 70% of respondents used their monthly salary for Ramadan 2023 expenses. Other sources were 63% THR and 53% savings. More specifically, Gen Z relied on THR (63%) and savings (61%) as a source of funds for Ramadan 2023 expenses. Two other generations, Millennials and Gen Xers, used salary as their primary source, with a significant gap between THR and savings.

 

What were THR for?

Jakpat respondents used THR for various things, in addition to shopping for Eid clothes (48%) and zakat/infaq/shadaqah (42%). Some saved the money (41%) and used it for daily needs (35%).

Some respondents used THR to share, such as giving it to loved ones (32%), Eid cash gift (29%), and giving Ramadan hampers (25%).

As many as 53% of Gen Z chose to save THR. Meanwhile, half of Millennials and Gen X spent THR by shopping for Eid clothes and paying zakat/infaq/shadaqah.

“In general, people use THR to meet their needs during Eid, starting from Eid clothes, transportation costs and homecoming accommodation, Eidi cash gift, holidays, celebrations and food. It’s just that there is a different trend among Gen Z, where more than 50% chose to save it. It could be because they are still young and there are no demands to meet the needs of Eid events in their families, or they have certain goals,” said Head of Research Jakpat, Aska Primardi.

“We see that the reason Gen Z saves is to quickly achieve financial freedom. It can be seen that the number of Gen Z who allocate THR to buy investment products is more than Gen X and Gen Y. In addition, Gen Z savings are also planned to buy tickets for various events throughout 2023, one of which is music concerts from international musicians,” he continued.

 

Paying zakat offline is more convincing

As many as 90% of Jakpat respondents chose to pay zakat directly, either by distributing it to the amil zakat agency in the mosque/neighborhood or giving it directly to those who are entitled to receive the religious donation. The reason is that they felt more confident in the contract (72%) and more practical in the process of giving (56%).

Meanwhile, respondents who chose to pay zakat online were divided in three ways. First, distributed it to online zakat agencies via official websites such as Baznas, Dompet Dhuafa, or Rumah Zakat (5%), then paid through the Gopay, LinkAja, or OVO e-wallet or e-commerce applications (4%). The last one, they chose to pay Zakat through mobile banking  applications such as BCA Mobile, Livin by Mandiri, or Jenius.

 

Ramadan 2023 edition ads

Ramadan edition ads also enliven the nuance of the holy month, 64% of Jakpat respondents claimed to enjoy this commercial. Four out of 5 of these respondents watched the ad on TV. Followed by YouTube (59%) and social media such as Instagram, Facebook, or TikTok (57%).

Digital Ramadan advertising exposure dominated all generations. After TV, Gen Z admitted to seeing such ads on social media more often (64%) than YouTube (58%). Meanwhile, Gen X (28%) admitted to seeing more Ramadan ads on websites such as online  news than Gen Z (21%) and Millennials (24%).

 

Get the details on our report  here.

Header Blog-Ramadan-Part 4_V1

Part 4: Consumer Behavior of Ramadan 2023 – JAKPAT Ramadan Special Report 2023

Each generation prioritizes different things for Ramadan 2023. However, they still allocate funds for zakat. Apart from that, big spending is also dominated by needs in the holy month, like Ramadan shopping and Ramadan food shopping. Of course, one of the sources is the religious holiday allowance (THR). In addition, many Ramadan edition advertisements (ads) appeared this year. Some of them are interesting to talk about.

Thus, Jakpat conducted a survey of 1255 Muslim respondents across different regions in Indonesia to capture their financial for Ramadan 2023, including THR and zakat, and Ramadan edition ads. This report also contains consumer behavior during the holy month including preparing suhoor & iftar, media consumption, and online & in-store shopping.

Table of Contents Consumer Behavior of Ramadan 2023 – JAKPAT Ramadan Special Report 2023

Ramadan expenses Consumer Behavior of Ramadan 2023 – JAKPAT Ramadan Special Report 2023

THR Consumer Behavior of Ramadan 2023 – JAKPAT Ramadan Special Report 2023

Ads Consumer Behavior of Ramadan 2023 – JAKPAT Ramadan Special Report 2023

For more detailed data, please download the PDF file down below.

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Ramadan 2023: Eating & Hamper Trends Change

A number of changes on Ramadan 2023 occurred such as social media behavior, food consumption, and lifestyle. Preparing hampers have also been done at the beginning of this holy month.

Jakpat conducted a survey to find out how media and eating habits during Ramadan, especially at suhoor and iftar. The report, which involved 1371 Muslim respondents, shows what platforms are happy to use, the most consumed foods, and preparations for giving hampers in the early days of Ramadan 2023.

 

Youtube as the most accessed media

In general, digital media consumption increased during the day and decreased during iftar. But this habit applied inversely to Instagram and national TV channels. In fact, Instagram users tended to open the application more often at suhoor. On the other hand, Youtube was the most opened application during Ramadan, followed by Instagram and Twitter.

Entertainment and culinary were the most talked about topics in Ramadan 2023. Almost 50% of respondents liked these two topics. Other themes that are also often discussed were sports, religion, and the latest information. Almost all respondents used mobile phonesfor digital activities.

 

Cooked at home at suhoor and iftar 

More than 80% of respondents cooked meals at home for suhoor or iftar, either cooking alone or prepared by family members. The types of dishes that are most often cooked at the beginning of Ramadan 2023 came from fresh food.

Other types of dishes that are most cooked at home at dawn were instant noodles (44%) and frozen foods such as nuggets or sausages (42%). Meanwhile, for iftar, 32% of respondents stated cooking frozen food (32%) and ready-to-eat food that can be eaten immediately after heating or frying, such as spiced chicken (ayam ungkep) or rendang.

“When compared with the Jakpat Ramadan report in 2022, we find that there is a downward trend in the number of people who break their fast outside the home. At the same time, there is an upward trend in the number of consumers who break their fast by cooking at home. This seems to be due to people’s purchasing power which has decreased since the second semester of 2022 yesterday due to inflationary factors, rising prices of basic necessities, to mass layoffs,” said Head of Research Jakpat, Aska Primardi.

“When viewed in more detail, we also find the fact that types of food with more expensive prices such as bread, ready-to-eat food, and frozenfood; Everything has decreased this year. The types of food that remain stable consumed by the majority of people are instant noodles for suhoor, and their own dishes for iftar,” he added.

Home dishes such as tempeh, fried chicken, or vegetable soup; became the most popular types of dishes to order  online  (online delivery). The second favorite food was fast food  for suhoor and Indonesian cuisine (such as meatballs, chicken noodles, and soto) for iftar at the beginning of Ramadan 2023. In addition, those who order food online tended to use multi-platform applications such as GoFood, GrabFood, and ShopeeFood.

Regarding drinks, almost 50% of respondents liked to consume tea-based drinks at dawn and iftar. Tea bags were the most popular type of drink. Then, milk and fruit-based drinks became the next two favorite choices.

The Jakpat survey also found that 3 out of 4 respondents took supplements and vitamins at the start of Ramadan 2023. Vitamin C (37%) and honey (31%) were the most consumed. As many as 64% of respondents consumed it at suhoor.

 

Hamper Ramadan as a form of friendship

Half of respondents rated Ramadan as important. Four in 5 respondents viewed hampers as a form of friendship, especially Gen Z. Meanwhile, Gen X (56%) and Millennials (49%) tended to see Ramadan hampers as a form of their attention to the people they are given.

Four out of 5 respondents wanted to give a Ramadan hamper this year. A total of 63% planned to give to less than 10 people with the most targets being family and friends.

As many as 63% of respondents intended to order Ramadan hampers online, but they wanted to give them in person (70%). Basic necessities and packaged food & beverages were the most popular types of goods as hamper contents with a percentage of around 60% each. Regarding the budget, almost 45% of respondents allocated Rp100-200 thousand for each Ramadan hamper given with an average of Rp186,848.

“The impact of decreasing people’s purchasing power is also seen here, that in 2022 in the Jakpat report, the majority of people prefer to give cookies as an Eid al-Fitr hamper. This year the majority of people prefer to give basic necessities.. So it seems that in the current economic situation, people are refocusing on meeting their basic needs first,” concluded Aska.

 

Get the details on our report here.

Header Ramadan Report 1 Part 2_V2

Part 2: Media Habit, Food Consumption, & Hampers – JAKPAT Ramadan Special Report 2023

A few things change in the month of Ramadan 2023, such as media habit, food consumption, and lifestyle. Easiness in digital era helps people to do their activities, especially in spending time and ordering food at suhoor and iftar. In fact, most people also rely on ordering and buying digitally in delivering Ramadan hampers. But some people still enjoy doing conventional things, like home cooking when break fasting.

Thus, Jakpat conducted a survey of 1371 Muslim respondents across different regions in Indonesia to capture their habits during the early days of Ramadan 2023 including media habit, food preparation, lifestyle, and plans to give hampers.

Ramadan Report – Jakpat 2023 Special Report Series Part 2 Table of Contents

Ramadan Report – Jakpat 2023 Special Report Series Part 2 Media Habit

Ramadan Report – Jakpat 2023 Special Report Series Part 2 Food Preparation

Ramadan Report – Jakpat 2023 Special Report Series Part 2 Hampers

For more detailed data, please download the PDF file down below.

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