COVID-19 pandemic has changed the life of many people. At present, the entire world including Indonesia has entered a “new normal” transition period. The JAKPAT study aims to find out what things have changed from Indonesians’ habit, their perspective towards the “new normal”, and how they view their lives after this pandemic.
For more detailed data, please download the PDF file down below.
Recently, Work From Home (WFH) becomes a-must-be followed working method to continue daily work activities since the COVID-19 pandemic has struck out.
There are several issues related to WFH such as readiness/availability of the software and hardware, need to spend more budget for airtime/internet connection cost, and also the readiness of our people to do online working.
Based on these issues, JAKPAT conducted a survey to understanding habit and behavior in WFH activities during the COVID-19 pandemic.
For more detailed data, please download the PDF file down below.
Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with others the way Ramadan should be. Adverts that are usually shown during Ramadan must also adjust to the current situation by adding messages related to COVID-19. Hence, JAKPAT conducted research on respondents’ assessment of TVC from several products that have special TVC made for Ramadan edition.
The assessed aspects include Ad awareness, Purchase Intention, Overall Liking, Uniqueness, Believability, Relevancy.
There are a total of 33 advertisements involved in this survey. Ranging from food/beverage product category to the e-commerce category.
For more detailed data, please download the PDF file down below.
Ramadan and Eid al-Fitr are very meaningful moments for Indonesians. However, the COVID-19 pandemic made Ramadan and Eid feel different this time. As in previous years, JAKPAT has conducted a survey of 1,500+ mobile users in Indonesia about their experiences of fasting and celebrating Eid amid the pandemic.
For more detailed data, please download the PDF file down below.
Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ interest and to boost sales during this season. Thus, JakPat tried to capture customers’ perception of 2020 Valentine’s Edition Chocolate in Indonesia. The brands included in this study are KitKat, Cadbury, Delfi, Dove, Van Houten, and SilverQueen.
For more detailed data, please download the PDF file down below.
JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.
For more detailed data, please download the PDF file down below.
In 2019 cashless payment services are increasingly popular in Indonesia, a variety of businesses and services across the cities offering Indonesians a payment alternative. According to Bank Indonesia, the e-wallet operator company consists of 22 financial technology (fin-tech) companies, 11 banks, and 5 telecommunication companies. The e-wallet operator is competing to expand its market share by undertaking a massive promotional strategy including cashback and partnership with companies that have many user bases such as e-commerce, online travel agency, etc.
Relevant to that matters, JAKPAT has conducted a survey in order to understand the use of Indonesian digital wallet in electronic transactions and the major players in Indonesia’s digital wallet industry 2019.
For more detailed data, please download the PDF file down below.
Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise their brands, products, or the company itself to reach current and potential customers. Many small businesses / large companies use social media influencers as their brand, product, or company ambassadors to achieve their goals. They have a role as key opinion leaders for users to get quality product recommendations. To understand social media usage trends in Indonesia within 2nd semester of 2019, JAKPAT conducted a survey of 1,510 respondents nationwide which aimed to determine social media awareness, usage, BUMO (Brand Used Most Often), and value. In addition, we also want to capture user habits on social media, such as social media friends, undesired following, and common interest through certain social media.
For more detailed data, please download the PDF file down below.
Millennials (Generation Y) are defined as the demographic group between 1981 and 1999¹. According to Badan Pusat Statistik (BPS), Millennials are projected to be the generation that dominates Indonesia’s demographic structure. Over the next years, Millennials will enter their peak earning and spending years. Their earning potential is likely to be a strong driver for the tourism industry especially hospitality. These facts show the importance of understanding millennial behavior.
As the 2019 year-end holiday approaches, JAKPAT has conducted a survey in order to understand how millennials choosing their accommodation during the holidays. This report offers an insight for those who would like to understand further about the behavior and trends of the millennial of the 2019 year-end holiday.
For more detailed data, please download the PDF file down below.
Hari Belanja Nasional or popularly named as HARBOLNAS is highly awaited by consumers every December 12th. E-commerces, marketplaces and online shops in Indonesia are competing to offer the biggest sale for consumers. It has been the 7th HARBOLNAS since 2012, and we are interested in hold a survey towards this trend. In this survey, JAKPAT provides data about the implementation of HARBOLNAS 2019 in netizen’s perspective.
For more detailed data, please download the PDF file down below.