Tag Archives: report

Live Shopping & Affiliate Link: Blurring The Line Between E-Commerce and Entertainment

Indonesian consumers are drawn to the effortless purchasing experience provided by e-commerce platforms as the digital landscape develops. The convenience of browsing through an extensive range of goods and making purchases from the comfort of their homes has completely changed the way people buy. Remarkable speed of which purchases are processed and delivered, oftenly exceeds traditional retail timelines, resonates deeply with the fast-paced way modern- Indonesians’ life.

Jakpat conducts surveys annually to understand this trend. In the first semester of 2023, Jakpat surveyed 1,485 people on the trends in using e-commerce as a shopping medium. The study was carried out between February and May 2023 to understand people’s behavior when purchasing online, how they use e-commerce, and what marketing tactics work best, used by vendors on the platform as well as e-commerce sites.

Jakpat report shows, 88% of online shoppers made purchases during the first semester of 2023. E-wallets or digital wallets are the preferred method of payment when conducting e-commerce transactions, chosen by 72% of respondents who had already made a purchase.

Yet it’s not only about convenience and service speed, but also guarantee of sellers’ credibility in maintaining product’s quality, security, and dependable customer service, have built a sense of trust in Indonesian consumers. This is in line with what was conveyed by Aska Primardi, Head of Research of Jakpat, “The convenience, speed, and credibility of sellers makes online shopping activities still attractive to the people of Indonesia. These values seem to be able to replace the discount value, which has apparently started to decline during the past year. This value is currently seen as the majority of e-commerce’s bare minimum service standard.”

The Phenomena Called Live Shopping & Affiliate Link

Live shopping has emerged as an engaging evolution of the online shopping experience, seamlessly combining the participatory element of social media platforms with the appeal of retail therapy. Jakpat reports, 9 out of 10 online shoppers have visited a live shopping broadcast.

Live shopping broadcasts are hosted by brands or influencers that showcase items and interact directly with viewers despite their location. This personal interaction gives customers a direct line of communication to ask questions, get answers, and learn more about products. Passive scrolling seems to have transformed into a social event, thanks to the live format. On the other hand, the combination of social media and live shopping creates a sense of exclusivity and urgency.

Responding to this phenomenon, Aska stated, “Consumers seek unique value from their shopping experience, and live shopping is one of the examples. Real-time shopping in limited time, spontaneous interaction with the seller and other shoppers, surprises from the host, and the perception as if they are competing for limited stock, will make a consumer become a loyal shopper.”

On the other hand, Jakpat highlights the existence of affiliate links in online shopping. Serves as a powerful conduit between consumers and products, affiliate links promote a mutually beneficial relationship for both shoppers and content creators. These links, which are frequently included in social media posts or review websites, enable influencers or affiliates to recommend particular products to their audience. This symbiotic relationship between e-commerce, sellers, and content creators, promotes honest product endorsements and gives consumers more control over their buying experiences. Jakpat report reveal that 8 out of 10 online shoppers have clicked the affiliate link in social media, and more than half decided to buy from the link.

How much do consumers spend in a month for online shopping? Do consumers really visit live shopping and make their purchase? How about the competition among e-commerce?

Get the details in our report here.

Adapting Consumption Patterns of Mobile Entertainment in Early 2023

In our increasingly interconnected world, mobile entertainment and social media have become an integral part of our daily lives. From compelling streaming platforms to the dynamic realm of social networking, these digital arenas have altered the way we consume entertainment and engage with others.

Every year, Jakpat conducts a survey in order to understand the public’s perspective on the use of mobile entertainment and social media. In this first semester of 2023, surveys were conducted on 1640 smartphone users and 1646 social media users.

Jakpat survey report highlights the use of over-the-top (OTT) streaming platforms such as Vidio, Netflix, or Disney+ Hotstar, as entertainment media that can be accessed by smartphone users. 89% of Gen Z users use OTT streaming platforms to watch movies, 76% to watch series, 23% to watch sports matches, and 21% to watch reality/variety shows.

To enjoy OTT streaming platforms’ content, users generally need to pay the subscription fee. 31% of Gen Z users don’t mind paying a subscription fee to be free from annoying ads.

Entertainment content is certainly not limited to movies, series and other audio-visual shows. Music has long been an integral part of human culture. Meanwhile, podcasts also get a significant portion in accompanying the daily activities of modern people. Therefore, in this report, Jakpat also highlights the use of audio streaming platforms as a medium of listening to music and podcasts.

Unlike the OTT streaming platforms, the majority of users prefer to listen to music for free and don’t mind listening to advertisements. In fact, 27% of paying subscribers pay less than last year for streaming audio platforms.

Another form of entertainment that can be accessed from smartphones is social media. The Jakpat report shows that 36% of users access social media so they don’t feel left behind from current news or trends. In addition, of course, social media still plays a role in influencing consumer behavior, through advertisement content and reviews. Instagram is rated by 25% of users as the most informative social media. 34% of users also feel that Instagram is the most suitable social media for finding products, services or catalogues.

Shifting Trends of Mobile Entertainment

This Jakpat report shows that the trend of using mobile entertainment and social media tends to decrease from the previous year. Aska Primardi, Head of Research of Jakpat emphasized, “Almost all social media have experienced a decrease in the number of users. Like TikTok and Twitter, the numbers are likely to be stagnant from last year. Same thing happened to the OTT streaming platforms. People are still accessing content, but there are indications that they are reducing the number of platforms they use, or choosing to focus on only one of the OTT streaming platforms.”

Aska stated that there is also a possibility that this condition is caused by de-influencing trends, where influencers, or in this case de-influencers, give suggestions not to use a product or service. He added, “Jakpat’s research shows that only about 50% of the public currently still trusts reviews from influencers and celebrities.”

Another factor Aska came up with, was related to duration. “As the pandemic period ends, the duration for people to be able to access mobile entertainment and social media has indeed decreased in 2023.”

Then, how about the performance of the OTT streaming platform and audio streaming platform in the eyes of its users? How do users value social media? Which reviews on social media are the most trustworthy according to users?

Get the details in our report here.

Indonesia E-Commerce Trends – 1st Semester of 2023

To excel in competition, online sellers and e-commerce platforms must consistently track trends. There are new trends in e-commerce world such as utilizing third-party affiliators for promotions, and also live shopping which has become a popular strategy among sellers. In this report, Jakpat will share our research findings related to the habit of online shopping.

These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

Online shopping behaviour
The usage of several e-commerce players in Indonesia, including marketplace and quick commerce
The usage of various marketing strategies

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Indonesia Mobile Entertainment & Social Media Trends – 1st Semester of 2023

Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings related to the habit of utilizing mobile entertainment and accessing social media.
These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

The habit on using mobile entertainment including streaming movies, series, etc. on OTT platforms, and streaming music and podcast
Users’ perception of social media
The usage of social media in business, as source of information for brand, product, and customer service.

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Music Concert Hype in 2023

2023 is like a passionate year for music lovers in the world, including Indonesia. After some time hindered by the pandemic, starting around mid 2022, music concerts were again held on a large scale. The return of music concerts in the entertainment world was warmly welcomed by the public, which then led to many music events being held, ranging from local to international musicians. Therefore, Jakpat tried to capture this trend through a survey conducted on more than 2000 respondents in Java, Bali, and several major cities in Indonesia. The results are then summarized in a report entitled Music Concert Trends 2023.

Watching a Concert Affects Monthly Expenses

Most respondents did claim to have last seen a concert more than 1.5 years ago. However, at the beginning of 2023, there are around 28% of respondents who have attended at least 1 music concert, with an average of having watched 3 events from January to early June 2023. This number has the potential to increase because 39% are interested and have plans to watch a concert in the next 6 months. In fact, 8% claimed to have bought one or more concert tickets.
“People’s interest in attending music concerts seems to have increased in the last 1 year, after previously they had to refrain because music concerts could not be held during the pandemic. Welcoming the interest of the community, throughout 2022-2023 there are many music concert events that have been and will run. It’s just that, at the same time the majority of people think that the price of concert tickets is expensive,” as explained by Aska Primardi, Head of Research Jakpat. For example, the ticket prices for the concert of Coldplay, musicians from England, which will take place in November 2023. The majority of respondents who bought tickets for this concert felt that the ticket price was quite expensive, even 13% felt that the price was very expensive. The purchase of concert tickets in 2023 is indeed considered to affect monthly expenses by 8 out of 10 respondents. Moreover, 73% of respondents admitted that they did not have a special allocation for entertainment needs, including buying concert tickets.

“This could be due to economic conditions that had declined during the pandemic, so they felt the need to sort out which concert tickets to buy. However, the high interest makes these concertgoers often buy tickets at prices that are considered expensive, which has an impact on their monthly budget,” Aska added.

In considering which concert to watch, 66% of respondents take the ticket price into account, similar to 65% deciding which concert to go to based on the musicians. This financial factor is also one of the biggest inhibiting factors why people are reluctant to watch concerts within the next 6 months. “On the one hand, their awareness and interest in the concert is increasing, but not everyone will proceed to the ticket purchase stage because they feel that it has a negative impact on their monthly budget. To further convince potential audiences, unique value points can be considered from the experience that one concert will get, which cannot be obtained from other concerts,” said Aska.

Interest in Watching Concerts at the End of 2023

Regardless of the costs that must be incurred, the public seems to be quite excited in welcoming the upcoming concerts. Almost 20% of respondents said they were willing to go out of town to watch music performances. Some are even willing to go abroad for a concert. This interest in going abroad was not only based on their desire to see their favorite musicians in person, but 30% said buying concert tickets abroad was better than buying from calo or ticket tout.

Some of the popular upcoming concerts in the second half of the year include Coldplay: The Music of the Spheres World Tour and Jakarta Fair which runs from June to July 2023. Jakarta Fair is also quite a prominent festival, with almost 50% of respondents wanting to attend this event and 27% claiming to have visited it more than once.

Besides Jakarta Fair, what are other annual music festivals regularly visited by music fans? And are there differences in concert habits and perceptions among the female, male, Gen Z, and Millennial segments?

Get the details on our report here.

Music Concert Trends 2023

Music concert is a type of entertainment which offers an immersive and engaging experience for music enthusiasts, allowing them to connect with their favorite artists and enjoy the thrill of live music. In 2023, there were almost 30% of respondents went to an at least one concert.

Jakpat conducted a research on June 2023 to capture the habit of these concertgoers as well as the popular music concert in 2023.

Key Research points:

Habits of Attending Music Concerts
Financial Aspect of Buying the Ticket
Restraining Factors in Attending Music Concert
Popular Music Concerts in 2023
Insight Study: The Phenomenon of Coldplay’s Concert in Jakarta

Here are some preview of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Weight Loss Trends in Early 2023

In the middle of this year, Jakpat distributed a survey to nearly 5000 respondents throughout Indonesia regarding daily healthy habits and also the desire to lose weight. The results of this survey are then summarized in a report entitled “Body Slimming and Weight Loss Trends”. This report is the first of the 2023 Beauty Trends Report Series that will be published by Jakpat in 2023. This first report is focused on the goals of people living a healthy lifestyle, especially their intention to lose weight.

Some daily healthy habits carried out by the respondents include trying to get enough sleep, reducing sweet foods and drinks, avoiding carbohydrate consumption, and doing regular exercise. As a result, 1 in 5 people do these daily healthy habits with the aim of losing weight. Interestingly, more than 20% started this program within the last 3-6 months and 39% started within the last 1-3 months. That is, most of them are just starting a weight loss program in 2023.

Diet to Feel More Confident

According to Aska Primardi, Head of Research Jakpat, individuals who are running a weight loss program actually already have a clear vision or goal, which is to make the body condition healthier and more energized. Most of them also want to increase confidence. “It’s just that when digging further about the diet program they are implementing, it is found that more than half of the people who do this program run it without following the instructions and advice available,” he added.

From the survey results, it was found that less than half of respondents who were dieting chose to follow certain types of diets, such as the Mayo Diet, Ketogenic Diet, intermittent fasting, or OCD Diet popularized by one of Indonesia’s public figures. While the rest prefer to do a diet that may be just to reduce the consumption of some types of food and maintain a diet according to their individual preferences. Aska also added, “Most of them run programs which don’t really have a clear direction. So that finally their diet program runs less optimally. This is indicated by the fact that 57% of program participants feel that this program is not an easy thing to implement. They find it difficult to reduce portions of their favorite foods, and also have difficulty in carrying out physical activity or exercise.”

Help from Weight Loss Products

Most of the people who run this weight loss program find it difficult. However, 47% of respondents feel the support from the closest people makes the diet program feel lighter or easier. 29% also claimed to get help from health practitioners such as doctors, nutritionists, fitness instructors or personal trainers, until consultants at beauty clinics.

“Following up on this fact, it can be considered the existence of a support system from the surrounding environment to make them able to carry out diet programs that are easy, fun, and also effective in achieving diet goals, especially weight loss. Manufacturers of healthy diet products can invite them to join a program, in which there is a target of weight loss within a certain period of time. Where this program is carried out in a pleasant situation (for example, you can still consume favorite foods with certain terms and conditions), and the important thing is being done together,” said Aska.

The survey results do show that more than half of people who go on a diet use products and treatments that can help them get the ideal weight they want. Some of the products used include weight loss supplements (in the form of drinks and medicines), creams, lotions, and gels that can help burn fat and tighten the skin; up to slimming corsets. While the treatment carried out also varies, ranging from injections of vitamins, nutrients, and other ingredients that affect weight loss; up to liposuction. Those who consume and perform these treatments feel that these products are quite beneficial and helpful to the program they are currently undergoing.

Get the details on our report here.

Body Slimming and Weight Loss Trends

People are getting more aware of healthy lifestyle by incorporating healthy habits into their daily routine. 1 out of 5 individuals do these habits in order to lose some weight.

Jakpat conducted a research on May 2023 to capture people’s diet or specifically weight loss program.

Key Research points:

Daily Healthy Habits
Weight Loss Goals
Weight Loss and Diet Programs
Body Slimming and Weight Loss Products and Treatments Usage
Brands Usage for Body Slimming and Weight Loss Products

Here are some preview of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Part 1: Welcoming 2023 Ramadan and Eid – JAKPAT Ramadan Special Report 2023

Ramadan and Eid al-Fitr are two of the most important events in the Muslim calendar, celebrated with great joy and enthusiasm. However, the ongoing COVID-19 pandemic has brought significant changes to the way people celebrate, particularly when it comes to shopping habits. Even though it already feels somewhat normal, some habit might still be carried forward, for example the interest in online shopping compared to shopping in-store. In the other hand, 2023 was started with the issue of economic recession, which could affect people’s budgets and spending during Ramadan and Eid. While it used to be common for consumers to spend more on food, clothing, and gifts during this season, these trends may be changing due to the current economic climate.
To better understand consumer behavior during this time, Jakpat conducted a survey of 1034 Muslim respondents across various regions in Indonesia. The survey focused on their plans for budget, shopping, iftar gatherings, hampers, preparing food for suhoor and iftar, and their plans for mudik. Ramadan and Eid al-Fitr are times of great celebration and joy, and understanding people’s behavior during this time can help you make the most of these important events despite the challenges posed by the pandemic and economic recession.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

E-Commerce Trends in the Second Semester of 2022 in Indonesia

Jakpat published its regular report “Indonesia E-Commerce Trends” for the second half of 2022. This report covers survey results to nearly 3000 respondents about their shopping habits and experiences through e-commerce platforms during the second semester of 2022. It shows how users experience shopping on major marketplace platforms such as Shopee, Tokopedia, Lazada, and others. The report also highlights TikTok Shop’s penetration into the world of e-commerce in Indonesia.

One Comes, the Other Goes

As we know, TikTok is a popular social media with the concept of short videos. However, TikTok doesn’t stop there. The new live video feature makes it easier for users to interact and offers an online buying and selling transaction service that can be done without leaving the social media application. This breakthrough turned out to get significant attention from the public. Jakpat’s report shows that the number of people shopping on TikTok Shop in the second half of 2022 has exceeded the number of online shoppers on several existing e-commerce platforms, such as JD.ID or Blibli.

With regard to JD.ID shutting down its services in early 2023, Jakpat’s report shows that this has no major effect on their users. The reason is that 100% of JD users utilize more than one e-commerce platform during the second half in 2022. These JD.ID users tend to choose to move to Tokopedia when the platform closes.

Cashback Becomes One of the Most Popular Promotional Programs

Compared to 2021, at the end of 2022, users showed more enthusiasm for promotional programs such as free shipping, discounts, cashback, and flash sales. Cashbackitself attracts the attention of 7 out of 10 users and is included in the top three popular promotion programs.

Possibly, this is related to the use of e-wallets or digital wallets as one of the most preferred payment methods by users. The use of digital wallets makes it easier for users to get cashback, considering that most cashback promos can be obtained if you use digital wallets. The use of this digital wallet is also popular in all segments, both women, men, as well as Gen Z, Millennials, and Gen X.

The case is different with credit cards. Credit card as an online shopping payment method is still not popular enough among Gen Z when compared to Millennials, especially Gen X.

“It is interesting if we see the use of credit cards among Gen Z which is not as much as the generation before them, which is in line with surveys conducted by Jakpat regarding finance and financial technology. One factor that might contribute is the requirements and process of credit card registration which is not exactly easy and quite complicated,” said Aska Primardi, Head of Research Jakpat.

Get the details in our report here.