Tag Archives: research

Live Shopping & Affiliate Link: Blurring The Line Between E-Commerce and Entertainment

Indonesian consumers are drawn to the effortless purchasing experience provided by e-commerce platforms as the digital landscape develops. The convenience of browsing through an extensive range of goods and making purchases from the comfort of their homes has completely changed the way people buy. Remarkable speed of which purchases are processed and delivered, oftenly exceeds traditional retail timelines, resonates deeply with the fast-paced way modern- Indonesians’ life.

Jakpat conducts surveys annually to understand this trend. In the first semester of 2023, Jakpat surveyed 1,485 people on the trends in using e-commerce as a shopping medium. The study was carried out between February and May 2023 to understand people’s behavior when purchasing online, how they use e-commerce, and what marketing tactics work best, used by vendors on the platform as well as e-commerce sites.

Jakpat report shows, 88% of online shoppers made purchases during the first semester of 2023. E-wallets or digital wallets are the preferred method of payment when conducting e-commerce transactions, chosen by 72% of respondents who had already made a purchase.

Yet it’s not only about convenience and service speed, but also guarantee of sellers’ credibility in maintaining product’s quality, security, and dependable customer service, have built a sense of trust in Indonesian consumers. This is in line with what was conveyed by Aska Primardi, Head of Research of Jakpat, “The convenience, speed, and credibility of sellers makes online shopping activities still attractive to the people of Indonesia. These values seem to be able to replace the discount value, which has apparently started to decline during the past year. This value is currently seen as the majority of e-commerce’s bare minimum service standard.”

The Phenomena Called Live Shopping & Affiliate Link

Live shopping has emerged as an engaging evolution of the online shopping experience, seamlessly combining the participatory element of social media platforms with the appeal of retail therapy. Jakpat reports, 9 out of 10 online shoppers have visited a live shopping broadcast.

Live shopping broadcasts are hosted by brands or influencers that showcase items and interact directly with viewers despite their location. This personal interaction gives customers a direct line of communication to ask questions, get answers, and learn more about products. Passive scrolling seems to have transformed into a social event, thanks to the live format. On the other hand, the combination of social media and live shopping creates a sense of exclusivity and urgency.

Responding to this phenomenon, Aska stated, “Consumers seek unique value from their shopping experience, and live shopping is one of the examples. Real-time shopping in limited time, spontaneous interaction with the seller and other shoppers, surprises from the host, and the perception as if they are competing for limited stock, will make a consumer become a loyal shopper.”

On the other hand, Jakpat highlights the existence of affiliate links in online shopping. Serves as a powerful conduit between consumers and products, affiliate links promote a mutually beneficial relationship for both shoppers and content creators. These links, which are frequently included in social media posts or review websites, enable influencers or affiliates to recommend particular products to their audience. This symbiotic relationship between e-commerce, sellers, and content creators, promotes honest product endorsements and gives consumers more control over their buying experiences. Jakpat report reveal that 8 out of 10 online shoppers have clicked the affiliate link in social media, and more than half decided to buy from the link.

How much do consumers spend in a month for online shopping? Do consumers really visit live shopping and make their purchase? How about the competition among e-commerce?

Get the details in our report here.

Indonesia E-Commerce Trends – 1st Semester of 2023

To excel in competition, online sellers and e-commerce platforms must consistently track trends. There are new trends in e-commerce world such as utilizing third-party affiliators for promotions, and also live shopping which has become a popular strategy among sellers. In this report, Jakpat will share our research findings related to the habit of online shopping.

These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

Online shopping behaviour
The usage of several e-commerce players in Indonesia, including marketplace and quick commerce
The usage of various marketing strategies

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Music Concert Trends 2023

Music concert is a type of entertainment which offers an immersive and engaging experience for music enthusiasts, allowing them to connect with their favorite artists and enjoy the thrill of live music. In 2023, there were almost 30% of respondents went to an at least one concert.

Jakpat conducted a research on June 2023 to capture the habit of these concertgoers as well as the popular music concert in 2023.

Key Research points:

Habits of Attending Music Concerts
Financial Aspect of Buying the Ticket
Restraining Factors in Attending Music Concert
Popular Music Concerts in 2023
Insight Study: The Phenomenon of Coldplay’s Concert in Jakarta

Here are some preview of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Weight Loss Trends in Early 2023

In the middle of this year, Jakpat distributed a survey to nearly 5000 respondents throughout Indonesia regarding daily healthy habits and also the desire to lose weight. The results of this survey are then summarized in a report entitled “Body Slimming and Weight Loss Trends”. This report is the first of the 2023 Beauty Trends Report Series that will be published by Jakpat in 2023. This first report is focused on the goals of people living a healthy lifestyle, especially their intention to lose weight.

Some daily healthy habits carried out by the respondents include trying to get enough sleep, reducing sweet foods and drinks, avoiding carbohydrate consumption, and doing regular exercise. As a result, 1 in 5 people do these daily healthy habits with the aim of losing weight. Interestingly, more than 20% started this program within the last 3-6 months and 39% started within the last 1-3 months. That is, most of them are just starting a weight loss program in 2023.

Diet to Feel More Confident

According to Aska Primardi, Head of Research Jakpat, individuals who are running a weight loss program actually already have a clear vision or goal, which is to make the body condition healthier and more energized. Most of them also want to increase confidence. “It’s just that when digging further about the diet program they are implementing, it is found that more than half of the people who do this program run it without following the instructions and advice available,” he added.

From the survey results, it was found that less than half of respondents who were dieting chose to follow certain types of diets, such as the Mayo Diet, Ketogenic Diet, intermittent fasting, or OCD Diet popularized by one of Indonesia’s public figures. While the rest prefer to do a diet that may be just to reduce the consumption of some types of food and maintain a diet according to their individual preferences. Aska also added, “Most of them run programs which don’t really have a clear direction. So that finally their diet program runs less optimally. This is indicated by the fact that 57% of program participants feel that this program is not an easy thing to implement. They find it difficult to reduce portions of their favorite foods, and also have difficulty in carrying out physical activity or exercise.”

Help from Weight Loss Products

Most of the people who run this weight loss program find it difficult. However, 47% of respondents feel the support from the closest people makes the diet program feel lighter or easier. 29% also claimed to get help from health practitioners such as doctors, nutritionists, fitness instructors or personal trainers, until consultants at beauty clinics.

“Following up on this fact, it can be considered the existence of a support system from the surrounding environment to make them able to carry out diet programs that are easy, fun, and also effective in achieving diet goals, especially weight loss. Manufacturers of healthy diet products can invite them to join a program, in which there is a target of weight loss within a certain period of time. Where this program is carried out in a pleasant situation (for example, you can still consume favorite foods with certain terms and conditions), and the important thing is being done together,” said Aska.

The survey results do show that more than half of people who go on a diet use products and treatments that can help them get the ideal weight they want. Some of the products used include weight loss supplements (in the form of drinks and medicines), creams, lotions, and gels that can help burn fat and tighten the skin; up to slimming corsets. While the treatment carried out also varies, ranging from injections of vitamins, nutrients, and other ingredients that affect weight loss; up to liposuction. Those who consume and perform these treatments feel that these products are quite beneficial and helpful to the program they are currently undergoing.

Get the details on our report here.

Body Slimming and Weight Loss Trends

People are getting more aware of healthy lifestyle by incorporating healthy habits into their daily routine. 1 out of 5 individuals do these habits in order to lose some weight.

Jakpat conducted a research on May 2023 to capture people’s diet or specifically weight loss program.

Key Research points:

Daily Healthy Habits
Weight Loss Goals
Weight Loss and Diet Programs
Body Slimming and Weight Loss Products and Treatments Usage
Brands Usage for Body Slimming and Weight Loss Products

Here are some preview of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

E-Commerce Trends in the Second Semester of 2022 in Indonesia

Jakpat published its regular report “Indonesia E-Commerce Trends” for the second half of 2022. This report covers survey results to nearly 3000 respondents about their shopping habits and experiences through e-commerce platforms during the second semester of 2022. It shows how users experience shopping on major marketplace platforms such as Shopee, Tokopedia, Lazada, and others. The report also highlights TikTok Shop’s penetration into the world of e-commerce in Indonesia.

One Comes, the Other Goes

As we know, TikTok is a popular social media with the concept of short videos. However, TikTok doesn’t stop there. The new live video feature makes it easier for users to interact and offers an online buying and selling transaction service that can be done without leaving the social media application. This breakthrough turned out to get significant attention from the public. Jakpat’s report shows that the number of people shopping on TikTok Shop in the second half of 2022 has exceeded the number of online shoppers on several existing e-commerce platforms, such as JD.ID or Blibli.

With regard to JD.ID shutting down its services in early 2023, Jakpat’s report shows that this has no major effect on their users. The reason is that 100% of JD users utilize more than one e-commerce platform during the second half in 2022. These JD.ID users tend to choose to move to Tokopedia when the platform closes.

Cashback Becomes One of the Most Popular Promotional Programs

Compared to 2021, at the end of 2022, users showed more enthusiasm for promotional programs such as free shipping, discounts, cashback, and flash sales. Cashbackitself attracts the attention of 7 out of 10 users and is included in the top three popular promotion programs.

Possibly, this is related to the use of e-wallets or digital wallets as one of the most preferred payment methods by users. The use of digital wallets makes it easier for users to get cashback, considering that most cashback promos can be obtained if you use digital wallets. The use of this digital wallet is also popular in all segments, both women, men, as well as Gen Z, Millennials, and Gen X.

The case is different with credit cards. Credit card as an online shopping payment method is still not popular enough among Gen Z when compared to Millennials, especially Gen X.

“It is interesting if we see the use of credit cards among Gen Z which is not as much as the generation before them, which is in line with surveys conducted by Jakpat regarding finance and financial technology. One factor that might contribute is the requirements and process of credit card registration which is not exactly easy and quite complicated,” said Aska Primardi, Head of Research Jakpat.

Get the details in our report here.

Indonesia E-Commerce Trends 2nd Half of 2022 – JAKPAT Survey Report 2023

E-commerce platforms are constantly evolving to keep up with consumer trends. One of the latest trends that has caught everyone’s attention is social commerce. Shopping through social media platforms has become a popular way to shop, offering users a different experience from traditional online marketplaces. To stay competitive, it’s crucial for e-commerce platforms to monitor and adapt to these emerging trends. Thus, JAKPAT is consistently monitoring the trends each semester. In this E-Commerce Trends of 2nd Half of 2022 edition, JAKPAT will present survey results on consumer behavior when shopping through some major marketplace platforms in Indonesia, while also incorporating findings on social commerce and quick commerce. By staying up-to-date with emerging trends, e-commerce platforms can continue to provide the best shopping experiences for their users.

For more detailed data, please download the PDF file down below.

Ready to Send A Survey?

Recession Issue: Should You Be Worried Amid Economic Uncertainty in 2023?

The 2023 recession has been a hot topic since mid-2022. The President of Indonesia, Joko Widodo, had said that 2023 will be dark, which then became one of the triggers for a lot of discussion about the issue of the 2023 recession. Citing from the report “Recession Issues 2023: Analysis of Public Confidence in Facing a Year Full of Uncertainty” which is the result of collaboration between JAKPAT and Continuum Data Indonesia, this recession issue arises because in the global scope, there are already countries that are experiencing recession or that will be threatened by recession. World Bank President David Malpass also said there was a risk of recession and stagflation after the pandemic. According to Muhammad Syamil Iklil, researcherfrom Continuum Data Indonesia, several things that can cause the risk of a global recession in 2023 include tightening monetary policy (raising interest rates), geopolitical crises such as the war between Russia and Ukraine, oil supply restrictions by OPEC+, and inflation due to supply-demand imbalances. Especially in Indonesia itself, from macroeconomic data on Gross Domestic Product (GDP) growth in developing Asia, Indonesia’s economic growth is predicted to remain positive at 5.3%. But how does society respond to this issue?

Referring to the results of Jakpat’s survey on 1434 respondents, around 84% of respondents claimed they knew about the issue of recession in 2023 although about half claimed not quite understand what a recession is. Head of Research Jakpat, Aska Primardi added that when broken down by age group, Gen Z is the age group that has the largest proportion (22.1%) for those who claim to have never heard about recession issues at all.Moreover 1 in 4 adolescents aged 15-19 years claim to have never heard of recession issues in 2023. Knowing about the issue of recession does not necessarily make people believe in a recession, especially in Indonesia. On a scale of 1-5 for variables of how convinced respondents are that there will be a recession in Indonesia, the average obtained in this survey is 3.06. However, even though they feel unsure, the majority of people are still worried if the 2023 recession really occurs in Indonesia. Among those who claim to know about this recession issue, Gen Z is also the one who feels convinced and worried about a recession in Indonesia.

The thing that people are most worried about related to recession is rising prices, followed by reduced salaries or incomes. The segments most worried about price increases are Gen X (88.9%), while the segments most worried about reduced salaries/incomes are Gen Z (70.9%) and Millennials (71.5%). Gen Z is also the segment most worried about finding a job (64.2%) because as explained by Aska, Gen Z is currently starting their career as a worker.

In responding to the issue of the 2023 recession, in general, people will continue to maintain spending patterns for purchasing basic necessities, and will also try to reduce purchases of non-basic needs. Then, according to respondents’ perceptions, to minimize financial risk, more than half of respondents will still allocate expenses for insurance as usual, and most respondents will try to reduce debt/credit.

When viewed from the age group, this trend tends to be similar, in which each age segment tries to maintain the pattern of purchasing basic necessities and reduce purchases of non-basic needs. However, when viewed in more detail, a slightly different pattern is the allocation of Gen Z which tends to be larger for investment, savings, and emergency fund needs, when compared to the older age segment, Gen X and Millennials. As Aska said, Gen Z of their behavior is a financially literate generation and they claim that their vision is financial freedom.

The data is the result of a survey to the public based on claims of what they will do in response to the 2023 recession. But is this response the right thing to do? In a discussion titled “Should You Be Worried in the Midst of 2023 Uncertainty?” held by Continuum Data Indonesia and Jakpat, Maychelie Vincent Liyanto, a Certified Financial Planner, stated that if a recession occurs, everything must be affected. Vincent added that GDP growth tends to be stable, which indicates that the Indonesian economy continues to run well amid the issue of world recession. However, we still need to be vigilant by securing ourselves first in terms ofpersonal finance, so that if a recession occurs, there will not be a recession also in our personal finance, and also so that we do not become additional factors that cause Indonesia to experience a recession. How can we secure personal finance? That is by making the right financial planning so that we can feel safe and secure. According to Vincent,there is actually no significant differencein financial planning when there is no recession or threatened by recession. Such as the phrase”ready for everything, prepare for nothing” which is the essence of personal finance, in the sense that when all risks occur one by one or occur all at once, good personal finance will always be ready to face everything.

Get the details in our report here.

Public Response Toward 2023 Recession – Jakpat x Continuum Data Report 2023

A Look Back at Beauty Trends in 2022 According to Indonesian Consumers

More than just an aesthetic function, taking care of the skin is actually an important part of caring for the health of the body. The reason is, more and more skincare consumersare literate about the function of the skincare contentthey use. Healthy skin is also the dream of skincare product users, including in Indonesia.

In the midst of uncertainty in the third year of the pandemic, the fact is that beauty products are still growing and innovating throughout 2022. As a recap before closing 2022, what is the trend of using beauty products this year?

Jakpat as a provider of market research and consumer research services published the 2022 Beauty Trends Report to see trends in the skincare products usage throughout 2022 in Indonesia. This report is based on a survey of 3131 female and male respondents who use skincare and cosmetic products. What do respondents say about the skincare and cosmetics they use throughout 2022? Check out the following interesting findings!

Growing Rapidly, Local Skincare Products Are Increasingly in Demand

Local skincare products and cosmetics have captured the hearts of the users in Indonesia. This is in line with the findings of Jakpat, where 7 out of 10 respondents also claimed to be interested in locally made skincare products and cosmetics. Among the 45 brands that are included in the Top Brand Used Most Often (BUMO) by respondents, 49% of them are local brands. In fact, some local beauty brands included in the Top BUMO in more than 10 products.

Apparently, local skincare and cosmetic products have the quality that is not inferior to imported products. It can be seen from 80% of respondents feel that local skincare products are more suitable for their skin condition. Meanwhile, 82% of respondents agreed that local cosmetic products suit their needs for makeup compared to imported cosmetic products.

Of course, this makes competition between local and international brands tighter in the Indonesian consumer market. Because local brand innovation continues to run and makes the various products they produce more competitive in the market.

Today’s Men as Skincare Users: The Skincare Market for Men

Although often associated with women, in fact, skincare is also a basic need for men. Men’s enthusiasm in using skincare can be seen in this report, where 64% of male respondents admitted to using skincare products.

Men’s skincare patterns are indeed quite unique this year. The reason is, serum products are the second top product used by male respondents. Meanwhile, face wash remains the most used skincare product by male respondents in 2022. The dominance of the use of facial wash is still the same as the findings in the previous Beauty Trends report in 2021, where face wash is the most frequently used skincare in everyday life.

There are 70% of male respondents admitted to using skincare products to achieve the skin condition they want. So what is the ideal skin condition in their opinion? The ideal skin condition according to most male respondents in this survey is acne-free, bright, as well as blackhead-free skin. Unfortunately, the skin condition of most respondents has not matched the ideal skin perception.

Even though it has gone through a long pandemic period, in fact, our consumers still pay attention to their skin condition, including male consumers in Indonesia. Reflecting on existing trends, it seems that beauty producers, especially local brands, are required to continue to innovate so that their products are in accordance with the needs of Indonesian consumers in 2023.

Get the details in our report here.