Tag Archives: research

Consumer Behavior Following Boycott Issue

The conflict between Palestine and Israel has caused the global boycott issue to grow in the last three months. The movement is boycotting products from brands suspected of supporting and being affiliated with Israel.

In this report, Jakpat surveyed 1285 respondents to conduct their consumption or use of products and alternative brand choices in different categories after the boycott issue.

These results are based on a survey conducted on 19-20th of February 2024.

Key research points:

Fast food consumption
Fashion usage
Food & beverage consumption
Makeup & personal care usage

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Exploring the Beauty Trends of Makeup and Skincare Products in Indonesia

Beauty products are growing with the presence of various makeup and skincare. Especially now, local skincare brands are gaining popularity and attracting the attention of skincare users.

Jakpat was surveyed to understand people’s habits in using makeup and skincare products, and to identify the brands frequently used in 2023. The report, which involved more than 2000 respondents, covers three sections: makeup trends among female respondents, followed by skincare trends and beauty product purchases among both female and male respondents.

The survey results state that the majority of Indonesian women consider the use of makeup important, especially for those who work every day. Daily activities seem to influence how essential makeup is used. A majority of students (54%) and employed individuals (69%) consider makeup to be crucial compared to those who aren’t employed (47%).

Makeup Trends

Most Indonesian women admit to wearing simple makeup for their daily activities. Simple makeup refers to the use of a limited number of makeup products, typically no more than 3. This trend is observed across all age groups, socioeconomic levels, and occupations. This trend is observed across all age groups, socioeconomic levels, and occupations.

In the use of lip products, lip balm leads with 44%, then lip cream 40%, lipstick 38%, liptint 39%, and lip gloss 20%. Meanwhile, in the use of brow products, many use brow pencil at 82%, followed by brow gel at 40%, and brow pomade at 7%.

Skincare Trends

74% of consumers said local brands still attracted their attention in the last 6 months. Compared to foreign brands, 73% admit that local skincare products are more suitable for their skin conditions.

Vitamin C is still the most popular skincare ingredient, with more than half of respondents claiming that their skincare products contain vitamin C. In addition, niacinamide and salicylic acid are the most popular top skincare ingredients.

“Most respondents consider halal, alcohol-free, and dermatologically tested skincare claims as the most important. Women tend to consider these skincare claims more than men.

Purchase Beauty Products

E-commerce is the top place to buy makeup and skincare online, in addition to social media and official websites. Meanwhile, offline makeup purchases from cosmetic stores lead with 51%, minimarkets/supermarkets with 37%, department stores 15%, and sales 10%.

Then, offline skincare purchases are more commonly made at minimarkets/supermarkets with 38%, cosmetic stores 32%, department stores 17%, and sales 8%.”

Looking at the 2023 retail data, makeup and cosmetics sales have increased compared to the previous year. Although the majority of purchases are made online via e-commerce, we still need to pay attention to offline purchases via cosmetic stores for makeup, and via minimarkets for skincare, because the experience of buying offline can help consumers to assess the product directly and try it on their skin/face before buying it. Only then at the repurchasing stage can it be done online, “said Head of Research Jakpat, Aska Primardi.

Regarding sources of makeup and skincare information, social media accounts and advertisements are the 2 main sources of information about beauty products. Moreover, most respondents rely on Instagram and TikTok when looking for beauty product references.

Get the details on our report here.

Beauty Trends 2023

The beauty product industry is growing with the presence of various local products. In this report, Jakpat conducted research to capture beauty trends in 2023, like consumer’s habits in using makeup and skincare products, their skin conditions, and considerations in choosing products. We also identify the top BUMO (Brand Used Most Often) of 2023.

These results are based on a survey conducted on 5-7th of November 2023.

Key research points:

Makeup daily routine & product used
Top 10 skincare product usage
Top 5 BUMO for each makeup & skincare products
Source of awareness beauty product
Spending beauty product

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Live Shopping & Affiliate Link: Blurring The Line Between E-Commerce and Entertainment

Indonesian consumers are drawn to the effortless purchasing experience provided by e-commerce platforms as the digital landscape develops. The convenience of browsing through an extensive range of goods and making purchases from the comfort of their homes has completely changed the way people buy. Remarkable speed of which purchases are processed and delivered, oftenly exceeds traditional retail timelines, resonates deeply with the fast-paced way modern- Indonesians’ life.

Jakpat conducts surveys annually to understand this trend. In the first semester of 2023, Jakpat surveyed 1,485 people on the trends in using e-commerce as a shopping medium. The study was carried out between February and May 2023 to understand people’s behavior when purchasing online, how they use e-commerce, and what marketing tactics work best, used by vendors on the platform as well as e-commerce sites.

Jakpat report shows, 88% of online shoppers made purchases during the first semester of 2023. E-wallets or digital wallets are the preferred method of payment when conducting e-commerce transactions, chosen by 72% of respondents who had already made a purchase.

Yet it’s not only about convenience and service speed, but also guarantee of sellers’ credibility in maintaining product’s quality, security, and dependable customer service, have built a sense of trust in Indonesian consumers. This is in line with what was conveyed by Aska Primardi, Head of Research of Jakpat, “The convenience, speed, and credibility of sellers makes online shopping activities still attractive to the people of Indonesia. These values seem to be able to replace the discount value, which has apparently started to decline during the past year. This value is currently seen as the majority of e-commerce’s bare minimum service standard.”

The Phenomena Called Live Shopping & Affiliate Link

Live shopping has emerged as an engaging evolution of the online shopping experience, seamlessly combining the participatory element of social media platforms with the appeal of retail therapy. Jakpat reports, 9 out of 10 online shoppers have visited a live shopping broadcast.

Live shopping broadcasts are hosted by brands or influencers that showcase items and interact directly with viewers despite their location. This personal interaction gives customers a direct line of communication to ask questions, get answers, and learn more about products. Passive scrolling seems to have transformed into a social event, thanks to the live format. On the other hand, the combination of social media and live shopping creates a sense of exclusivity and urgency.

Responding to this phenomenon, Aska stated, “Consumers seek unique value from their shopping experience, and live shopping is one of the examples. Real-time shopping in limited time, spontaneous interaction with the seller and other shoppers, surprises from the host, and the perception as if they are competing for limited stock, will make a consumer become a loyal shopper.”

On the other hand, Jakpat highlights the existence of affiliate links in online shopping. Serves as a powerful conduit between consumers and products, affiliate links promote a mutually beneficial relationship for both shoppers and content creators. These links, which are frequently included in social media posts or review websites, enable influencers or affiliates to recommend particular products to their audience. This symbiotic relationship between e-commerce, sellers, and content creators, promotes honest product endorsements and gives consumers more control over their buying experiences. Jakpat report reveal that 8 out of 10 online shoppers have clicked the affiliate link in social media, and more than half decided to buy from the link.

How much do consumers spend in a month for online shopping? Do consumers really visit live shopping and make their purchase? How about the competition among e-commerce?

Get the details in our report here.

Indonesia E-Commerce Trends – 1st Semester of 2023

To excel in competition, online sellers and e-commerce platforms must consistently track trends. There are new trends in e-commerce world such as utilizing third-party affiliators for promotions, and also live shopping which has become a popular strategy among sellers. In this report, Jakpat will share our research findings related to the habit of online shopping.

These results are based on a survey conducted monthly in the first semester of 2023.

Key research points:

Online shopping behaviour
The usage of several e-commerce players in Indonesia, including marketplace and quick commerce
The usage of various marketing strategies

Here are some previews of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Music Concert Trends 2023

Music concert is a type of entertainment which offers an immersive and engaging experience for music enthusiasts, allowing them to connect with their favorite artists and enjoy the thrill of live music. In 2023, there were almost 30% of respondents went to an at least one concert.

Jakpat conducted a research on June 2023 to capture the habit of these concertgoers as well as the popular music concert in 2023.

Key Research points:

Habits of Attending Music Concerts
Financial Aspect of Buying the Ticket
Restraining Factors in Attending Music Concert
Popular Music Concerts in 2023
Insight Study: The Phenomenon of Coldplay’s Concert in Jakarta

Here are some preview of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

Weight Loss Trends in Early 2023

In the middle of this year, Jakpat distributed a survey to nearly 5000 respondents throughout Indonesia regarding daily healthy habits and also the desire to lose weight. The results of this survey are then summarized in a report entitled “Body Slimming and Weight Loss Trends”. This report is the first of the 2023 Beauty Trends Report Series that will be published by Jakpat in 2023. This first report is focused on the goals of people living a healthy lifestyle, especially their intention to lose weight.

Some daily healthy habits carried out by the respondents include trying to get enough sleep, reducing sweet foods and drinks, avoiding carbohydrate consumption, and doing regular exercise. As a result, 1 in 5 people do these daily healthy habits with the aim of losing weight. Interestingly, more than 20% started this program within the last 3-6 months and 39% started within the last 1-3 months. That is, most of them are just starting a weight loss program in 2023.

Diet to Feel More Confident

According to Aska Primardi, Head of Research Jakpat, individuals who are running a weight loss program actually already have a clear vision or goal, which is to make the body condition healthier and more energized. Most of them also want to increase confidence. “It’s just that when digging further about the diet program they are implementing, it is found that more than half of the people who do this program run it without following the instructions and advice available,” he added.

From the survey results, it was found that less than half of respondents who were dieting chose to follow certain types of diets, such as the Mayo Diet, Ketogenic Diet, intermittent fasting, or OCD Diet popularized by one of Indonesia’s public figures. While the rest prefer to do a diet that may be just to reduce the consumption of some types of food and maintain a diet according to their individual preferences. Aska also added, “Most of them run programs which don’t really have a clear direction. So that finally their diet program runs less optimally. This is indicated by the fact that 57% of program participants feel that this program is not an easy thing to implement. They find it difficult to reduce portions of their favorite foods, and also have difficulty in carrying out physical activity or exercise.”

Help from Weight Loss Products

Most of the people who run this weight loss program find it difficult. However, 47% of respondents feel the support from the closest people makes the diet program feel lighter or easier. 29% also claimed to get help from health practitioners such as doctors, nutritionists, fitness instructors or personal trainers, until consultants at beauty clinics.

“Following up on this fact, it can be considered the existence of a support system from the surrounding environment to make them able to carry out diet programs that are easy, fun, and also effective in achieving diet goals, especially weight loss. Manufacturers of healthy diet products can invite them to join a program, in which there is a target of weight loss within a certain period of time. Where this program is carried out in a pleasant situation (for example, you can still consume favorite foods with certain terms and conditions), and the important thing is being done together,” said Aska.

The survey results do show that more than half of people who go on a diet use products and treatments that can help them get the ideal weight they want. Some of the products used include weight loss supplements (in the form of drinks and medicines), creams, lotions, and gels that can help burn fat and tighten the skin; up to slimming corsets. While the treatment carried out also varies, ranging from injections of vitamins, nutrients, and other ingredients that affect weight loss; up to liposuction. Those who consume and perform these treatments feel that these products are quite beneficial and helpful to the program they are currently undergoing.

Get the details on our report here.

Body Slimming and Weight Loss Trends

People are getting more aware of healthy lifestyle by incorporating healthy habits into their daily routine. 1 out of 5 individuals do these habits in order to lose some weight.

Jakpat conducted a research on May 2023 to capture people’s diet or specifically weight loss program.

Key Research points:

Daily Healthy Habits
Weight Loss Goals
Weight Loss and Diet Programs
Body Slimming and Weight Loss Products and Treatments Usage
Brands Usage for Body Slimming and Weight Loss Products

Here are some preview of the report:

Complete Report Can Be Downloaded Below

Want to Run A Survey?

or Email Us at partner@jakpat.net

E-Commerce Trends in the Second Semester of 2022 in Indonesia

Jakpat published its regular report “Indonesia E-Commerce Trends” for the second half of 2022. This report covers survey results to nearly 3000 respondents about their shopping habits and experiences through e-commerce platforms during the second semester of 2022. It shows how users experience shopping on major marketplace platforms such as Shopee, Tokopedia, Lazada, and others. The report also highlights TikTok Shop’s penetration into the world of e-commerce in Indonesia.

One Comes, the Other Goes

As we know, TikTok is a popular social media with the concept of short videos. However, TikTok doesn’t stop there. The new live video feature makes it easier for users to interact and offers an online buying and selling transaction service that can be done without leaving the social media application. This breakthrough turned out to get significant attention from the public. Jakpat’s report shows that the number of people shopping on TikTok Shop in the second half of 2022 has exceeded the number of online shoppers on several existing e-commerce platforms, such as JD.ID or Blibli.

With regard to JD.ID shutting down its services in early 2023, Jakpat’s report shows that this has no major effect on their users. The reason is that 100% of JD users utilize more than one e-commerce platform during the second half in 2022. These JD.ID users tend to choose to move to Tokopedia when the platform closes.

Cashback Becomes One of the Most Popular Promotional Programs

Compared to 2021, at the end of 2022, users showed more enthusiasm for promotional programs such as free shipping, discounts, cashback, and flash sales. Cashbackitself attracts the attention of 7 out of 10 users and is included in the top three popular promotion programs.

Possibly, this is related to the use of e-wallets or digital wallets as one of the most preferred payment methods by users. The use of digital wallets makes it easier for users to get cashback, considering that most cashback promos can be obtained if you use digital wallets. The use of this digital wallet is also popular in all segments, both women, men, as well as Gen Z, Millennials, and Gen X.

The case is different with credit cards. Credit card as an online shopping payment method is still not popular enough among Gen Z when compared to Millennials, especially Gen X.

“It is interesting if we see the use of credit cards among Gen Z which is not as much as the generation before them, which is in line with surveys conducted by Jakpat regarding finance and financial technology. One factor that might contribute is the requirements and process of credit card registration which is not exactly easy and quite complicated,” said Aska Primardi, Head of Research Jakpat.

Get the details in our report here.

Indonesia E-Commerce Trends 2nd Half of 2022 – JAKPAT Survey Report 2023

E-commerce platforms are constantly evolving to keep up with consumer trends. One of the latest trends that has caught everyone’s attention is social commerce. Shopping through social media platforms has become a popular way to shop, offering users a different experience from traditional online marketplaces. To stay competitive, it’s crucial for e-commerce platforms to monitor and adapt to these emerging trends. Thus, JAKPAT is consistently monitoring the trends each semester. In this E-Commerce Trends of 2nd Half of 2022 edition, JAKPAT will present survey results on consumer behavior when shopping through some major marketplace platforms in Indonesia, while also incorporating findings on social commerce and quick commerce. By staying up-to-date with emerging trends, e-commerce platforms can continue to provide the best shopping experiences for their users.

For more detailed data, please download the PDF file down below.

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