Makeup is a mandatory and unseparated daily necessity that cannot be separated from women’s lives. Along with the evolving makeup trends, beauty brands are competing in innovating their products. In addition, more beauty brands have emerged to answer consumers’ wants and needs for makeup product trends. To understand this condition, JAKPAT creates a survey towards 1.510 female respondents nationwide, aimed to capture respondents’ preference toward makeup product, brand, and style also their buying behavior. Moreover, we also provide a map of makeup brands’ ranking for each category based on the actual makeup brand our respondents are currently wearing. By understanding this ranking, we can see a clear picture of the competition between local and global makeup brands as it is shown in our respondent’s actual usage.
For more detailed data, please download the PDF file down below.