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JAKPAT TVC Review 624x244

JAKPAT TVC Review – Ramadhan 2019 Special Report

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include:

  • Ad awareness
  • Purchase Intention
  • Overall Liking
  • Uniqueness
  • Believability
  • Relevancy

There are total 35 advertisement involved in this survey. Ranging from food/beverage product category till e-commerce category.

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 For more detailed data, please download the PDF file down below.

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