TRENDY DRINKS-624

Trendy Drinks –Survey Report

In these past few years in Indonesia, there are so many outlets that sell drinks with so many innovated variants, whether it is local product or franchise stall. For this survey, we address those drinks as “trendy drinks”. In this survey, we choose 9 trendy drinks to be highlighted, they are: Thai Milk Tea (such as DumDum, etc.), Vietnam Drip Coffee, Taiwan-style Milk Tea (such as Cha Time, etc.), Mango Time, Cheese Tea, Smoothie Bowl, Es Kopi Susu Gula Aren (coffee milk ice served with palm sugar), Ice Chocolate (served in a glass package), and Shaved Ice Dessert (such as Patbingsoo, etc.). Regarding to this matter, recently Jakpat has conducted a survey in order to see the penetration rate of these trendy drinks toward Indonesian citizen, by pointing out their tasting experience as well as the frequency of their tasting experience toward these trendy drinks. This survey was conducted to 1002 respondents from across Indonesia. Apparently, Thai Milk Tea (56,19%) and Taiwan-style Milk Tea (55,59%) are two kinds of trendy drinks that have been tasted by most respondents. You can find out more information in our full data report. Here is a list of the highlighted information:

  • Tasting Experience
  • Thai Milk Tea
  • Vietnam Drip Coffee
  • Taiwan-style Milk Tea
  • Mango King
  • Cheese Tea
  • Smoothie Bowl
  • Es Kopi Susu Gula Aren
  • Ice Chocolate
  • Shaved Ice Dessert

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For more detailed data, please download the PDF file down below.

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