Wardah Beauty Campaign: Online and Offline Overview – Survey Report

Wardah currently is one of the leading local brands for Indonesian cosmetics. Be it the conventional mass media or the new digital media, we can find Wardah’s beauty campaign everywhere. Not only the offline campaign, they are quite innovative in their online campaign strategy by becoming the first local cosmetics brand to involve social media influencer as their official spokesperson. Regarding this matter, recently Jakpat has conducted a survey in order to see people’s awareness as well as to compare between their offline and online campaign methods. This survey was conducted to 2001 respondents from across Indonesia who are female. Apparently, more than half of the respondents (56,79%) are not aware of Wardah’s official spokesperson on social media. You can find out more information in our full data report. Here is a list of the highlighted information:

  • User
  • Social Media Account
  • Brand Ambassador
  • Brand Ambassador X Social Media
  • Spokesperson
  • Spokesperson X Social Media
  • Product Buying
  • Product X Information Source
  • Newest Product X Information Source
  • Latest Product

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For more detailed data, please download the PDF file down below.

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