WhatsApp vs LINE vs BBM – Survey Report

Instant messaging has been an inseparable application in our digital life. Before the affordable mobile data tariff and huge penetration of smartphone, people were more likely to be connected only by phone calling and SMS. However, the emergence of instant messaging application has shaped the face of today’s human communication. Today, people are more likely to text others using instant messaging compared to SMS. Some of them even prefer instant messaging phone and video call feature to call their loved one as it is considered as cheaper. Looking deeply at the face of Indonesian instant messaging applications, there are several apps that become Indonesian favourite. We conducted a survey towards our 310 respondents in nationwide to understand Indonesia top instant messaging application and their insight of each app.

Looking at the trend of instant messaging application industry, there was app that comes and goes very quickly. Some developers might bet their luck in catching Indonesian market by creating various applications. Some of them got luck, but even more of them should face the truth as they could not compete with more popular apps. However, the rough competition led us to three most popular instant messaging applications among Indonesian. BlackBerry Messenger, WhatsApp, and LINE become the most popular instant messaging applications among Indonesian. Interestingly, one application might be superior only in certain aspect, while others were dominated by different application.


In order to get the close look of user assessment toward the excellence of each application, we asked several comparisons regarding various aspects. The first comparison was about the best message delivery performance among applications. Compared to other instant messaging application, WhatsApp was mentioned as the fastest and most stable app. The record then followed by BlackBerry Messenger at the second position and LINE at the last.


WhatsApp might be superior in the speed of message delivery, but surprisingly turned out that it was at the least position when it comes to broadcast message service. BlackBerry Messenger was considered as the best application to share broadcast message. Its excellence service even considered as the most superior than other applications as shown in the percentage number. LINE followed at the second position, while WhatsApp was the last.


The following feature we compared among applications was phone and video call service. BlackBerry Messenger and WhatsApp were previously at the top position, but this time LINE did. LINE was considered as the best application with calling feature. In fact, compared to both applications, LINE was the only app that offers free video call for its user. Furthermore, the second position was WhatsApp and the last one was BlackBerry Messenger.


People do not only use instant messaging application just to chat, but also for file sharing. People love to forward document, photo, and video to their friends in instant messaging. For most people, file sharing in instant messaging application was considered as the easiest, fastest, and cheapest way than using e-mail or MMS. Among the top three instant messaging applications, WhatsApp once again sat on the top position over others. WhatsApp was considered as the best app for file sharing service. At the following position, LINE was mentioned by fewer respondents, while BlackBerry Messenger was least mentioned.


Another thing that makes chatting over instant messaging application became even more interesting was sticker/emoticon. Comparing the three applications, LINE was dominating the poll. It was considered as having the most attractive sticker/emoticon over more than half of respondents. The cute and animated sticker made LINE attractive. This finding then followed by BlackBerry Messenger at second and WhatsApp at last.


People might installed BlackBerry Messenger, WhatsApp, and LINE in their phone. However, it did not mean that they used them all at the same frequency. To precisely understand what application they used most often to chat, we asked them to choose only one app among others. It found out that BlackBerry Messenger was the most used one. It was then followed by WhatsApp and LINE as the second and third position.


We then asked each respondent to mention their reason of choosing they chosen application. Five main reasons were gathered from respondents who mostly used BlackBerry Messenger as their chatting platform. First, BlackBerry Messenger was considered as more private since people need to add their BBM PIN. Second, their friends were on their BBM contact so that it would be so much easier for them to be connected by BlackBerry Messenger. Third, the message status feature such as pending, delivered, and read notification made them feel more comfortable. Fourth, BlackBerry Messenger was considered as having stable and fast message delivery service. At last, the ability of BlackBerry Messenger in sending files in .pdf and .doc format made it even more beneficial for them.


Similar questions also had been asked to those who chose WhatsApp as their most used application. Five main reasons were also gathered from them. First, they considered WhatsApp as having the most stable and fastest message delivery. Second, the automatic add of contact list enable them to chat with everyone just in time. Third, WhatsApp enables them to send multiple files all at once. Fourth, just alike the BlackBerry Messenger, message status notification of pending, delivered, and read became important reason of choosing WhatsApp. At last, the free call feature also became WhatsApp’s attractive feature.


At last, we also asked people main rationale of choosing LINE as the most used instant messaging application. First, LINE’s funny and expressive sticker became their most important reason. Second, LINE offered free video call (not just phone call) feature for their users. Third, LINE was considered as having stable and fast message delivery service. Fourth, their friends were on the LINE so that it would be easier for them to chat by the LINE. At last, the home and timeline feature were considered as considerable factors that attracted them to use LINE most often.



For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

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