E-commerce competition is increasing in Indonesia, both for the players and the service and products as well. Indonesians are very welcome with this. Indonesian people enthusiasm urges e-commerce players in Indonesia make a more significant consumer reach, and occasional promotion or event to gain awareness and engagement. JAKPAT conducted a survey of trends in e-commerce […]
TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For bank category, JAKPAT involved 3 advertisements from BCA, BRI, and Mandiri. These brands have been chosen based on TOP BRAND 2018 * *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 For […]
In 2018, the millennial generation is expected to become a productive age community and has become financially independent. Along with the financial independence that has been achieved, many of them need strategies to manage their personal finances. Investment is one of the way for millennials to manage their finances and at the same time make […]
In recent months, financial technology (fintech) business seems to be aggressively conducting numerous promotional programs that attract mass attention. From giving the free gift, cash back, to huge discount; all these fintech promotional programs successfully lead audience interest in using its services. This survey is aimed to capture respondents perception about fintech promotional program. We […]
The increasing trend of smartphone penetration in Indonesia and cashless society has a huge potential to develop mobile or digital based payment systems. Currently, the mobile payment market in Indonesia is growing crowded as companies rush to tap unbanked population and they offer practicality and convenience to users. Even today most banks have used digital […]
The trend of online purchasing or online shopping has been growing vastly in the past several years. And, that trend did not leave purchasing Qurban behind because now anyone can buy their Qurban from their computer or smartphone. Therefore we conducted this survey; we wanted to find out what the trend was going to be […]
In today communication, we may not be able to get away from our smartphone. Most of our activities are conducted using a smartphone; such as texting, making a phone call, instant messaging, access social media, access browser, reading news, even working with simple office software. From the business need to leisure, it seems like the […]
The effort of encouraging cashless payment has been announced for recent years. In order to encourage this discourse, numbers of a digital wallet, or also known as electronic money is made by the bank and another non-banking provider. According to our data, some popularly owned electronic money product among our respondents are Go-Pay, e-Money, and […]
Since it is firstly introduced, Go-Pay has been warmly welcomed by most Go-Jek customer. This digital wallet is considered as very useful to support customer on using Go-Jek services. Moreover, Go-Jek also boost its digital environment with several features such as Go-Points, cheaper tarif, cash withdrawal, and number of supportive features for their customer who […]
JAKPAT has conducted a banking survey about the financial product of digital consumer. This survey was conducted toward 1739 respondents of JAKPAT from all range of age and all over Indonesia. The aim of this survey is finding out digital consumer financial literacy and financial product penetration. The essentials: Research Detail Financial Product: Aware vs Owned Financial […]