Millennials are known to allocate their savings in traveling, shopping, and lifestyle, instead of the pension fund. This has been stated by the principal of the national economy, Sri Mulyani, in Seminar Nasional Asosiasi Dana Pensiun Indonesia in 2018. By conducting this research, JAKPAT attempts to see how’s millennials’ perspective toward retirement as well as […]
In 2019 cashless payment services are increasingly popular in Indonesia, a variety of businesses and services across the cities offering Indonesians a payment alternative. According to Bank Indonesia, the e-wallet operator company consists of 22 financial technology (fin-tech) companies, 11 banks, and 5 telecommunication companies. The e-wallet operator is competing to expand its market share […]
Indonesia’s online industry is getting bigger in 2019. A lot of e-commerces are competing in providing sales such as free shipping, flash sale, and many more. Some of them even hold it frequently. Thus, JAKPAT tried to capture the online shoppers’ or consumers’ insight about online shopping platforms along the 2nd semester of 2019, which […]
Millennials (Generation Y) are defined as the demographic group between 1981 and 1999¹. According to Badan Pusat Statistik (BPS), Millennials are projected to be the generation that dominates Indonesia’s demographic structure. Over the next years, Millennials will enter their peak earning and spending years. Their earning potential is likely to be a strong driver for […]
Hari Belanja Nasional or popularly named as HARBOLNAS is highly awaited by consumers every December 12th. E-commerces, marketplaces and online shops in Indonesia are competing to offer the biggest sale for consumers. It has been the 7th HARBOLNAS since 2012, and we are interested in hold a survey towards this trend. In this survey, JAKPAT […]
Eid al-Adha is one of the Muslim holidays that is annually celebrated.This day suggested people with a good financial condition to participate in Qurban (animal sacrifice), as it’s Allah’s command to Prophet Ibrahim. The meat from Qurban will be distributed to the ones who need it. The distribution involves many parties; official distributor institutions, people […]
TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy There are total 35 advertisement involved in this survey. Ranging […]
The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. This first week of 2019 Ramadan shows that national tv is no longer the main media that is accessed during suhoor and fast-breaking, Youtube offers a variety of alternative content. In […]
Brand Health Tracking is a study conducted by JAKPAT for mapping digital money platforms conditions in the Indonesian market with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some digital money platforms appear in our findings, namely Go-Pay, Link Aja, OVO, Dana, Paytren, Payfazz, etc JAKPAT […]
E-commerce competition is increasing in Indonesia, both for the players and the service and products as well. Indonesians are very welcome with this. Indonesian people enthusiasm urges e-commerce players in Indonesia make a more significant consumer reach, and occasional promotion or event to gain awareness and engagement. JAKPAT conducted a survey of trends in e-commerce […]