To survive amid competition, online shoppers or e-commerce platforms need to monitor the trends consistently. For almost the last five years, JAKPAT has surveyed e-commerce trends to capture online shopping trends and consumer perspectives on the performance of major e-commerce platforms in Indonesia. For more detailed data, please download the PDF file down below. […]
Drinks on the go are a trend these days. This is marked by the increasing variety of drinks and the emergence of local brands that are getting bigger both on a local and national scale, including Janji Jiwa, Kopi Kenangan. JAKPAT tries to analyze this trend through a research, which aimed to help business players in developing […]
Most people receive their salary or other type of income at the beginning or at the end of each month. It is common for people to get tempted to spend more or to shop more on payday. E-commerce and other businesses use this moment for marketing activity, such as creating Payday Sale campaign. In this […]
Online shopping platforms have become a part of people’s daily life these days. It is getting stronger since the COVID-19 pandemic, where people’s mobility is limited, online shopping is their primary choice to fulfill their needs. Through this survey, JAKPAT would like to invite you to explore the behavior, experiences, and perceptions of online shoppers […]
Indonesia has started a vaccination program from January 2021. Vaccination is believed to be one of the effective ways to deal with the COVID-19 pandemic. With vaccination, people’s activities in public spaces are expected to return to normal soon. JAKPAT conducted a survey of 5000+ respondents in 9 regions in Indonesia about their perceptions of […]
9.9 is one of the sale events that Indonesian internet users have been waiting for, especially those who like online shopping. At this moment, e-commerce and food delivery platforms offer their best deals. Through this survey report, JAKPAT tries to capture the trend that occurred during the 9.9 super sale among our respondents. For more […]
In Indonesia, the uproar of ARMY (as BTS fans are called) also occurred during a recent event, including a collaboration between McDonalds and BTS which was named BTS Meal. This collaboration causes a vibrant reaction and long queues at many McDonald’s branches in Indonesia which caused several branches to be shut down due to COVID-19 […]
2021 marks the second year Ramadan amidst the pandemic. The government’s regulation is to tighten up the mudik trip to flattening curve case during Eid. Thus, more products and services adjust their advertisements to be related and suitable to the recent situation of Ramadan. JAKPAT conducted research on respondents’ assessment of 20 products and services’ […]
Ramadan and Eid is the most awaited and special time for Indonesians. This year marks the second time of Eid during the COVID-19 pandemic. JAKPAT utilizes this moment to see the habits and consumption of Indonesian consumers. Last year was the first time Muslims throughout the world celebrated Eidin the midst of the COVID-19 pandemic […]
2020 is a year that is quite important to remember. The pandemic is forcing people to become increasingly familiar with online activities. JAKPAT once again conducted a survey related to the habits of activities carried out on mobile devices, this time JAKPAT added children’s mobile activities as the discussion material. For more detailed data, please […]