Indomie is celebrating the 45th anniversary. Indomie has been an enormous brand in Indonesia. Its products have been reached all of the country even in other parts of the world. On this 45th anniversary, Indomie launched a special edition by bringing back the ‘old’ Indomie through its limited edition pack. It comes with a tote bag […]
In this industrial era, people have so many choices regarding to the place where they can go for grocery shopping. Among those many choices, people can even go to a shopping mall which provides them everything in one place. Hypermart and Carrefour are two hypermarkets (a combine of supermarket and department store) that we can […]
When it comes to food, those who may be too lazy or finding any challenge to enjoy restaurant’s food can easily use any kind of food delivery service order available. Today, there are many kind of food delivery service available, from the in-house delivery provided by the restaurant to any food delivery service apps. By […]
Ramadan is coming and the spirit of the holy month is overwhelming. It is a common known that in Ramadan people would like to spend more to buy various kind of stuff to support their fasting worship, especially groceries. During Ramadan, most Moslem tend to be very excited in preparing iftar (break fasting/buka puasa) and […]
JAKPAT collaborating with independent researcher, Christine Siagian has prepared a new report to feed the beginning of 2017 (Q1). Our first Q1 report that compiles insights on Indonesia Social Media Habit. Data collection method in this survey is primarily taken from survey that is done toward 3500+ JAKPAT Mobile Panel in January 2017. The data […]
The purchasing habit of today’s consumer seems to shift from the previous years. Today, our consumer tends to be more concerned about the effect of company operational activities toward others. As the issue of corporate social responsibility is rising, most consumer believe that if they buy product from company that applies corporate social responsibility program, […]
Living in the digital modern world has been transforming the way we live like never before. Before money, the older society use to do barter for transaction. After stuff trading era we come to the monetary era that uses money as a legal transaction payment method. However, the concept of money is not exactly the […]
If there is a thing that a man can never understand from a woman then it is the menstruation or also popularly known as women’s period. Regarding to this matter, there is one thing that women use but never used by men; it’s the menstrual pad. Menstrual pad holds a significant role in women’s daily […]
The rise of worldwide mobile user leads the marketers to reach their potential target market by providing mobile advertisement. Mobile advertisement (mobile ads) can take any forms, from the regular banner ad to the surprising pop ad that block your screen. However, numbers of academic studies show that most audience tends to give negative attitude […]
Endorsement becomes one of the most popular marketing communication tools to build the awareness of one product to audience. By using the support of popular public figure, the product could be highly recognized by audience, more specifically the fan base of the public figure. Moreover, endorsement practice also allows the figure to be closely associated […]