Category: Marketing

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A New Beauty Trend: Instant White Cream – JAKPAT Free Survey Report

by on November 19, 2018

Having a healthy and bright skin is an indicator of the beauty of many people. Lately, there are new trends in the world of beauty, especially Korean inspired, namely tone up cream/ “instant white cream”. The instant white cream is the latest innovation that combines skincare and makeup base that has the instantaneous effect of brightening […]

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The 11.11 Shopping Festival – Survey Report

by on November 16, 2018

Welcoming National Online Shopping Day (or commonly called “Harbolnas”) in Indonesia and Singles Day in the world is an event awaited by many people and e-commerce players. A month before Harbolnas, precisely on November 11 (“11.11”), several e-commerce and marketplaces are competing to provide the best offers in the form of free shipping promos, cashback […]

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Trend of Beauty Perfection – Survey Report

by on November 2, 2018

Along with the technology development, women’s effort to gain their version of “perfect beauty” is becoming more diverse. There are many kinds of contemporary beauty perfection treatments that are getting more popular nowadays. Hence, recently Jakpat has conducted a survey in order to highlight the phenomenon of beauty perfection among Indonesian women. In this survey, […]

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Indonesia Social Media Trend 1st Semester 2018

by on September 17, 2018

Studies have shown that quite a good number of people spend 25% of their time on the social networking platform. Social media nowadays offers innovative and easy to use the platform to mobilize people. It broadens the opportunity to share information among themselves. The level of people interaction become very high due to high use […]

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Makeup Trend 2018: Which Do You Prefer?

by on August 6, 2018

Makeup has been an essential daily kit for most women. Today, as the trend of wearing makeup is significantly rising compared to decades ago, numbers of beauty brands are launching many inventions of their products. Hence, not only legendary beauty brands are creating product innovation, numbers of new makeup brands are also emerging. Understanding this […]

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Indonesian Online Seller (Updated) – Survey Report

by on April 5, 2018

This survey is the newest updates from previous survey on 2015. We realize that more people easily spending their money for online shopping. In digital age like now, people especially millennials who tech-savvy, they can get items they want or they need. It is not surprising anymore that online shopping could be habits among people. […]

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Reward Points Collecting Habits – Survey Report

by on March 23, 2018

If we were to talk about how a marketer made sure their customers kept coming to buy their products or use their service, one of the most common ways is by rewarding the customers with points. A lot of companies that try to keep their customer’s loyal use the approach of giving reward points to […]

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Do Our Customers Tend to be Impulsive in Buying Product? – Survey Report

by on March 21, 2018

Shopping experience has been forever changed since the beginning of online commercial activities; like the online shop or e-commerce for instance. Today, people can easily shop anything from the small to the gigantic stuff by clicking, and their order will be delivered at home. However, it doesn’t mean that the offline buying behavior will come […]

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Survey Segmentation: Soy Sauce – Survey Report

by on February 6, 2018

Not everyone is born to cook, sometimes we need spices, condiment, or sauce to make our food taste good. Originated from China and made from fermented soybeans, soy sauce is one of the condiments that serve to enrich our taste of cuisine. In Indonesia itself there are many types of soy sauce used by households […]

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Wardah Beauty Campaign: Online and Offline Overview – Survey Report

by on January 31, 2018

Wardah currently is one of the leading local brands for Indonesian cosmetics. Be it the conventional mass media or the new digital media, we can find Wardah’s beauty campaign everywhere. Not only the offline campaign, they are quite innovative in their online campaign strategy by becoming the first local cosmetics brand to involve social media […]