Category: Marketing

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Survey Segmentation: Soy Sauce – Survey Report

by on February 6, 2018

Not everyone is born to cook, sometimes we need spices, condiment, or sauce to make our food taste good. Originated from China and made from fermented soybeans, soy sauce is one of the condiments that serve to enrich our taste of cuisine. In Indonesia itself there are many types of soy sauce used by households […]

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Wardah Beauty Campaign: Online and Offline Overview – Survey Report

by on January 31, 2018

Wardah currently is one of the leading local brands for Indonesian cosmetics. Be it the conventional mass media or the new digital media, we can find Wardah’s beauty campaign everywhere. Not only the offline campaign, they are quite innovative in their online campaign strategy by becoming the first local cosmetics brand to involve social media […]

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Cashless Payment: Extended Usage of Go-Pay and OVO – Survey Report

by on January 29, 2018

The effort of encouraging cashless payment has been announced for recent years. In order to encourage this discourse, numbers of a digital wallet, or also known as electronic money is made by the bank and another non-banking provider. According to our data, some popularly owned electronic money product among our respondents are Go-Pay, e-Money, and […]

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Segmentation Survey Report: Ice Cream Consumer

by on January 12, 2018

As a popular dessert around the globe, it is almost impossible to find people who do not like to consume ice cream. Ice cream has been a popular dessert for most people around the world. From the modern globally distributed ice cream brand to the traditional or local ice cream vendor tend to grab the […]

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Harbolnas 2017 Survey Report

by on January 4, 2018

Harbolnas – Hari Belanja Online Nasional (National Online Shopping Day) is the largest online shopping event in Indonesia, followed by almost all online retailers. As in previous years, in 2017 JAKPAT conducted a survey of Harbolnas 2017. Slightly different from the previous year, this year’s survey involves only 365 respondents. JAKPAT developed a survey question […]

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Brand Competition: Net Promoter Score (NPS)

by on November 27, 2017

A promotion has been long known as an essential part of a marketing mix. However, in most cases, the best marketing tools to persuade and ensure our customer to buy our product may not be effectively done by advertising. Advertising at some point may be beneficial to create brand awareness. However, in order to persuade […]

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News and Information Sources: Based on Topics – JAKPAT Survey Report

by on October 20, 2017

In this digital era, there is a wide range of sources where people can get news and information. Not only the traditional news package on television or the hardnews on newspaper, but people can also get news and information from the internet. The internet itself offers vary ways that enable people to get news and […]

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Grocery Shopping Survey Series: Superindo VS Giant – JAKPAT Survey Report

by on October 12, 2017

People in big cities nowadays are provided with many choices regarding to the place where they can go for grocery shopping. One of those places is supermarket, that opens from morning until night, which makes people possible to do their grocery shopping not only before but also after their working hours. Moreover, the supermarket is […]

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Residential Preference: Apartment Interest – Survey Report

by on October 6, 2017

The crowd of living in big cities may left a problem related to the living space. Due to the expensive price of land, as well as the limited space for building a house most urban citizen seems to prefer apartment as their living space. The interest of living in apartment at some point also show […]

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Courier Service – Survey Report

by on October 2, 2017

In a world where mobility becomes an essential thing, courier service plays a significant role in ensuring our shipment process run smoothly. With no longer geographical barrier, the way online business works is very much supported by courier service. We can make any transaction in any part of the globe and had it delivered to […]