Category: Marketing

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Indonesian Makeup Trends in 2019 – JAKPAT Survey Report

by on November 25, 2019

Makeup is a mandatory and unseparated daily necessity that cannot be separated from women’s lives. Along with the evolving makeup trends, beauty brands are competing in innovating their products. In addition, more beauty brands have emerged to answer consumers’ wants and needs for makeup product trends. To understand this condition, JAKPAT creates a survey towards […]

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What’s interesting in Jakarta X Beauty 2019? – JAKPAT Survey Report

by on August 15, 2019

JAKARTA X BEAUTY 2019 is an annual event for beauty enthusiasts, which is held by a well-known beauty media in Indonesia named Female Daily. In line with the beauty trend popularity and its improvement, this event is quite viral among beauty enthusiasts. This event invited several beauty influencers and advisors, as well as many well-known cosmetic brands. […]

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Indonesia Ecommerce Trend 1st Semester of 2019 – JAKPAT Survey Report

by on August 6, 2019

Since last year,t the number of e-commerce or online shopping platforms visitors have grown, and created a competitive market for those platforms. The big 5 players are Tokopedia, Bukalapak, Lazada, Shopee, and Blibli. JAKPAT tried to capture the online shoppers or consumers insight about online shopping platforms along the 1st semester of 2019, which includes […]

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Almost 50% of respondents don’t know the meaning of PAO (period after opening) symbols on the product – JAKPAT Survey Report

by on July 30, 2019

Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not […]

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JAKPAT Trend Track #12 2019 – Survey Report

by on July 12, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis.  In the fourth week of June 2019, the issue of the political topic surrounding the Indonesian election was a major concern of Indonesian internet users. Meanwhile, Korean culture also seems increasingly popular in Indonesia, some Korean content was quite […]