Category: Marketing

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Vintage Series: Indomie 45th Anniversary Pack – Survey Report

by on September 11, 2017

Indomie is celebrating the 45th anniversary. Indomie has been an enormous brand in Indonesia. Its products have been reached all of the country even in other parts of the world. On this 45th anniversary, Indomie launched a special edition by bringing back the ‘old’ Indomie through its limited edition pack. It comes with a tote bag […]

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Food Delivery Service 2017 – Survey Report

by on July 21, 2017

When it comes to food, those who may be too lazy or finding any challenge to enjoy restaurant’s food can easily use any kind of food delivery service order available. Today, there are many kind of food delivery service available, from the in-house delivery provided by the restaurant to any food delivery service apps. By […]

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Ramadhan Grocery Shopping – JAKPAT Survey Report

by on June 12, 2017

Ramadan is coming and the spirit of the holy month is overwhelming. It is a common known that in Ramadan people would like to spend more to buy various kind of stuff to support their fasting worship, especially groceries. During Ramadan, most Moslem tend to be very excited in preparing iftar (break fasting/buka puasa) and […]

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Indonesia Mobile Habit Report Q1 2017

by on February 22, 2017

JAKPAT collaborating with independent researcher, Christine Siagian has prepared a new report to feed the beginning of 2017 (Q1). Our first Q1 report that compiles insights on Indonesia Social Media Habit. Data collection method in this survey is primarily taken from survey that is done toward 3500+ JAKPAT Mobile Panel in January 2017. The data […]

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Touch The Heart and The Head Will Follow: Marketing The Good Initiative

by on January 4, 2017

The purchasing habit of today’s consumer seems to shift from the previous years. Today, our consumer tends to be more concerned about the effect of company operational activities toward others. As the issue of corporate social responsibility is rising, most consumer believe that if they buy product from company that applies corporate social responsibility program, […]

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Mobile Advertising: An Effective Promotion Channel? – Survey Report

by on November 4, 2016

The rise of worldwide mobile user leads the marketers to reach their potential target market by providing mobile advertisement. Mobile advertisement (mobile ads) can take any forms, from the regular banner ad to the surprising pop ad that block your screen. However, numbers of academic studies show that most audience tends to give negative attitude […]