The lives of people have been made easier by using the internet for various things from getting offers and completing simple daily tasks, including shopping. Lately, online shopping has become increasingly popular, even for product categories such as gadgets, many people are interested in buying these products online. But even though we like online shopping […]
E-commerce competition is increasing in Indonesia, both for the players and the service and products as well. Indonesians are very welcome with this. Indonesian people enthusiasm urges e-commerce players in Indonesia make a more significant consumer reach, and occasional promotion or event to gain awareness and engagement. JAKPAT conducted a survey of trends in e-commerce […]
TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For bank category, JAKPAT involved 3 advertisements from BCA, BRI, and Mandiri. These brands have been chosen based on TOP BRAND 2018 * *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 For […]
The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. The topics related to the second round presidential debate are very popular on the internet (Youtube, social media, and online news). In addition, the South Korean drama series this week managed to outperform the popularity of the American series […]
The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the second week of February 2019, several topics are equally popular in online platforms, both on Youtube social media and online news. The most popular is the angry ticketed motorcyclist, Adi Saputra who destroyed his motorcycle after being ticketed […]
Valentine’s Day in Indonesia is celebrated but also cursed at the same time as Indonesia is a multicultural country with people from different background and thinking pattern. Some groups may hold a campaign about anti-Valentine’s Day but some other groups make a totally different campaign, for example creating a Valentine’s Day special packaging product. But […]
In the second quarter of the year 2018, Facebook and Instagram still remain the most used social media brand in Indonesia. At first, Instagram is the social media for entertainment purpose and Facebook for seeking information. But Instagram as of now has more varied content for both entertainment and informative content. Instagram has become more […]
The Trend Track, biweekly media monitoring by JAKPAT returns again in 2019, presenting data on trends that occur on several media platforms in 2 weeks. In the first edition of 2019, JAKPAT found that the issue of Indonesia’s presidential election was still a hot topic that dominated on several platforms, besides that cases of online […]
TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For instant noodle (cup) product category, JAKPAT involved 3 advertisements from Pop Mie, Mie Sedaap Cup, Mie Gelas. These brands have been chosen based […]
TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For instant noodle (bag) product category, JAKPAT involved 3 advertisements from Indomie, Mie Sedaap, and Sarimi. These brands have been chosen based on TOP BRAND […]