Category: Marketing

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Indonesian Eid Exodus ‘Mudik’ 2019 – JAKPAT Special Report

by on June 21, 2019

‘Mudik’ is an annual tradition to going back to the hometown to celebrate Eid with family. This year,  in 2019, mudik can be slightly different due to the new trans-Java network of toll road and the new airfare policy which considered to make ticket price more expensive. JAKPAT conducted survey  about the experience of Indonesian eid […]

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JAKPAT Trend Track #10 ( 3rd Week of Ramadan 2019) – Survey Report

by on May 31, 2019

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. Some events related to the Indonesian presidential election, such as protests at Bawaslu (May 21-23 2019), KPU’s decision, became a major topic on the internet platform in the third week of […]

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JAKPAT TVC Review Ramadhan 2019 Edition: Instant Noodle

by on May 28, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the INSTANT NOODLE category, JAKPAT involves 3 ads from Indomie, Mie Sedaap, and Supermi.  For more detailed […]

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JAKPAT TVC Review Ramadhan 2019 Edition: Hijab Shampoo

by on May 23, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the HIJAB SHAMPOO category, JAKPAT involves 5 ads from Rejoice, Sariayu Hijab, Emeron Hijab, Sunsilk Hijab, […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – Instant Noodle

by on May 20, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping instant noodle brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some instant noodle brands appear in our findings, namely Indomie, Mie Sedaap, Supermi, Sarimi, Mie Gaga, Samyang, etc. […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – Chips

by on May 2, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping chips (snacks) brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some chips (snacks) brands appear in our findings, namely Chitato, Lays, Prigles, Qtela, Happy Tos, Potabee, etc. JAKPAT […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Tea

by on April 29, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping ready-to-drink (RTD) tea brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some Indonesian RTD tea brands appear in our findings, namely Teh Botol Sosro, Teh Gelas, Teh Pucuk […]

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Online VS Offline Shopping: Gadget – JAKPAT Survey Report

by on April 22, 2019

The lives of people have been made easier by using the internet for various things from getting offers and completing simple daily tasks, including shopping. Lately, online shopping has become increasingly popular, even for product categories such as gadgets, many people are interested in buying these products online. But even though we like online shopping […]

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Indonesia E-commerce Trend 2018 – JAKPAT Survey Report

by on April 11, 2019

E-commerce competition is increasing in Indonesia, both for the players and the service and products as well. Indonesians are very welcome with this. Indonesian people enthusiasm urges e-commerce players in Indonesia make a more significant consumer reach, and occasional promotion or event to gain awareness and engagement. JAKPAT conducted a survey of trends in e-commerce […]

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JAKPAT ADS REVIEW 2018: Bank – Survey Report

by on April 5, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For bank category, JAKPAT involved 3 advertisements from BCA, BRI, and Mandiri. These brands have been chosen based on TOP BRAND 2018 * *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 For […]