Category: Marketing

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Makeup Trend 2018: Which Do You Prefer?

by on August 6, 2018

Makeup has been an essential daily kit for most women. Today, as the trend of wearing makeup is significantly rising compared to decades ago, numbers of beauty brands are launching many inventions of their products. Hence, not only legendary beauty brands are creating product innovation, numbers of new makeup brands are also emerging. Understanding this […]

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Indonesian Online Seller (Updated) – Survey Report

by on April 5, 2018

This survey is the newest updates from previous survey on 2015. We realize that more people easily spending their money for online shopping. In digital age like now, people especially millennials who tech-savvy, they can get items they want or they need. It is not surprising anymore that online shopping could be habits among people. […]

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Reward Points Collecting Habits – Survey Report

by on March 23, 2018

If we were to talk about how a marketer made sure their customers kept coming to buy their products or use their service, one of the most common ways is by rewarding the customers with points. A lot of companies that try to keep their customer’s loyal use the approach of giving reward points to […]

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Do Our Customers Tend to be Impulsive in Buying Product? – Survey Report

by on March 21, 2018

Shopping experience has been forever changed since the beginning of online commercial activities; like the online shop or e-commerce for instance. Today, people can easily shop anything from the small to the gigantic stuff by clicking, and their order will be delivered at home. However, it doesn’t mean that the offline buying behavior will come […]

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Survey Segmentation: Soy Sauce – Survey Report

by on February 6, 2018

Not everyone is born to cook, sometimes we need spices, condiment, or sauce to make our food taste good. Originated from China and made from fermented soybeans, soy sauce is one of the condiments that serve to enrich our taste of cuisine. In Indonesia itself there are many types of soy sauce used by households […]

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Wardah Beauty Campaign: Online and Offline Overview – Survey Report

by on January 31, 2018

Wardah currently is one of the leading local brands for Indonesian cosmetics. Be it the conventional mass media or the new digital media, we can find Wardah’s beauty campaign everywhere. Not only the offline campaign, they are quite innovative in their online campaign strategy by becoming the first local cosmetics brand to involve social media […]

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Cashless Payment: Extended Usage of Go-Pay and OVO – Survey Report

by on January 29, 2018

The effort of encouraging cashless payment has been announced for recent years. In order to encourage this discourse, numbers of a digital wallet, or also known as electronic money is made by the bank and another non-banking provider. According to our data, some popularly owned electronic money product among our respondents are Go-Pay, e-Money, and […]

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Segmentation Survey Report: Ice Cream Consumer

by on January 12, 2018

As a popular dessert around the globe, it is almost impossible to find people who do not like to consume ice cream. Ice cream has been a popular dessert for most people around the world. From the modern globally distributed ice cream brand to the traditional or local ice cream vendor tend to grab the […]

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Harbolnas 2017 Survey Report

by on January 4, 2018

Harbolnas – Hari Belanja Online Nasional (National Online Shopping Day) is the largest online shopping event in Indonesia, followed by almost all online retailers. As in previous years, in 2017 JAKPAT conducted a survey of Harbolnas 2017. Slightly different from the previous year, this year’s survey involves only 365 respondents. JAKPAT developed a survey question […]

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Brand Competition: Net Promoter Score (NPS)

by on November 27, 2017

A promotion has been long known as an essential part of a marketing mix. However, in most cases, the best marketing tools to persuade and ensure our customer to buy our product may not be effectively done by advertising. Advertising at some point may be beneficial to create brand awareness. However, in order to persuade […]