Category: Marketing

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JAKPAT Trend Track #1 2019 – Survey Report

by on February 4, 2019

The Trend Track, biweekly media monitoring by JAKPAT returns again in 2019, presenting data on trends that occur on several media platforms in 2 weeks. In the first edition of 2019, JAKPAT found that the issue of Indonesia’s presidential election was still a hot topic that dominated on several platforms, besides that cases of online […]

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JAKPAT ADS REVIEW 2018: Instant Noodle (Cup) – Survey Report

by on January 29, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For instant noodle (cup)  product category, JAKPAT involved 3 advertisements from Pop Mie, Mie Sedaap Cup, Mie Gelas.  These brands have been chosen based […]

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JAKPAT ADS REVIEW 2018: Instant Noodle ( Bag) – Survey Report

by on January 29, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For instant noodle (bag) product category, JAKPAT involved 3 advertisements from Indomie, Mie Sedaap, and Sarimi. These brands have been chosen based on TOP BRAND […]

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JAKPAT ADS REVIEW 2018: Cosmetics – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For cosmetics product category, JAKPAT involved 3 advertisements from Maybelline, Pixy, Wardah. These brands have been chosen based on TOP BRAND 2018 * *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 For […]

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JAKPAT ADS REVIEW 2018: Isotonic Drink – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For isotonic drink, JAKPAT involved 3 advertisements from Pocari Sweat, Fatigon Hydro Coco, Mizone. These brands have been chosen based on TOP BRAND […]

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JAKPAT ADS REVIEW 2018: RTD Coffee – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD Coffee, JAKPAT involved 3 advertisements from Good Day, Nescafe, and Luwak White Coffee. These brands have been chosen based on TOP […]

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JAKPAT ADS REVIEW 2018: Fruit Juice – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD fruit juice,  JAKPAT involved 3 advertisements from Buavita, Floridina, and Minute Maid Pulpy Orange. These brands have been chosen based on […]

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JAKPAT ADS REVIEW 2018: RTD Tea – Survey Report

by on January 16, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For Ready-to-Drink (RTD) Tea category, JAKPAT involved 3 advertisements from Teh Pucuk Harum, Teh Botol Sosro, and Nu Green Tea. These brands […]

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JAKPAT ADS REVIEW 2018: Mineral Water – Survey Report

by on January 14, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For mineral water category, JAKPAT involved 3 advertisements from Aqua, Le Minerale, and Ades. These brands have been chosen based […]

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Digital Wallet Promotional Program – Survey Report

by on December 14, 2018

In recent months, financial technology (fintech) business seems to be aggressively conducting numerous promotional programs that attract mass attention. From giving the free gift, cash back, to huge discount; all these fintech promotional programs successfully lead audience interest in using its services. This survey is aimed to capture respondents perception about fintech promotional program. We […]