Category: Marketing

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Indonesia Mobile Habit Report Q1 2017

by on February 22, 2017

JAKPAT collaborating with independent researcher, Christine Siagian has prepared a new report to feed the beginning of 2017 (Q1). Our first Q1 report that compiles insights on Indonesia Social Media Habit. Data collection method in this survey is primarily taken from survey that is done toward 3500+ JAKPAT Mobile Panel in January 2017. The data […]

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Touch The Heart and The Head Will Follow: Marketing The Good Initiative

by on January 4, 2017

The purchasing habit of today’s consumer seems to shift from the previous years. Today, our consumer tends to be more concerned about the effect of company operational activities toward others. As the issue of corporate social responsibility is rising, most consumer believe that if they buy product from company that applies corporate social responsibility program, […]

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Mobile Advertising: An Effective Promotion Channel? – Survey Report

by on November 4, 2016

The rise of worldwide mobile user leads the marketers to reach their potential target market by providing mobile advertisement. Mobile advertisement (mobile ads) can take any forms, from the regular banner ad to the surprising pop ad that block your screen. However, numbers of academic studies show that most audience tends to give negative attitude […]

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Customer Complain Behaviour on Social Media – Survey Report

by on September 23, 2016

As a consumer you may ever have a bad experience in consuming or using the product. Well, actually you have the right to complain to the brand/product company, precisely to the customer care center of the company. However, when it comes to complain, social media seems to be an effective option to share complaint to […]

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Indonesia Social Media Trend Q3 2016 Free Report

by on September 16, 2016

We would like to share to you our second mobile survey report on Social Media Trend that we’ve done in Q3 2016. Previously we’ve shared similar mobile survey on Social Media Trend done in Q1 2016 that you can download here. Similar to the previous survey, this survey covered recent trend on Social Media usage […]

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Brand Reputation: Blue Bird Taxi – Survey Report

by on May 23, 2016

Do you remember the taxi drivers strike incident in Jakarta in last March? Strike action is carried out as a form of protest against the business of applications-based transportation. Demonstrations had quite a significant impact on the condition of Jakarta, where major strikes occured. Even this action clashed with fellow taxi drivers. This incident brought […]

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INDONESIA MESSENGER TREND REPORT 2016 – FREE REPORT

by on February 14, 2016

INDONESIA MESSENGER TREND REPORT 2016 – FREE REPORT Topics Covered: What are the TOP messaging app in Indonesia? How is it different in different age groups? Do they join any group chat? If so how much? Content shared in each messenger app? How do they connect to different type of peer networks? Continuing our report […]