Category: Marketing

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Trendy Drinks – JAKPAT Local Brands

by on April 20, 2022

Drinks on the go are a trend these days. This is marked by the increasing variety of drinks and the emergence of local brands that are getting bigger both on a local and national scale, including Janji Jiwa, Kopi Kenangan. JAKPAT tries to analyze this trend through a research, which aimed to help business players in developing […]

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Spending on Payday – JAKPAT Survey Report 2022

by on April 1, 2022

Most people receive their salary or other type of income at the beginning or at the end of each month. It is common for people to get tempted to spend more or to shop more on payday. E-commerce and other businesses use this moment for marketing activity, such as creating Payday Sale campaign. In this […]

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Indonesia E-commerce Trends 2nd Semester of 2021 – JAKPAT Survey Report

by on January 20, 2022

Online shopping platforms have become a part of people’s daily life these days. It is getting stronger since the COVID-19 pandemic, where people’s mobility is limited, online shopping is their primary choice to fulfill their needs. Through this survey, JAKPAT would like to invite you to explore the behavior, experiences, and perceptions of online shoppers […]

Female respondents spend their time by online shopping and male respondents to playing mobile games during emergency PPKM. (1)

Indonesian Perceptions & Attitudes Towards COVID-19 Vaccines – JAKPAT Survey Report

by on September 29, 2021

Indonesia has started a vaccination program from January 2021. Vaccination is believed to be one of the effective ways to deal with the COVID-19 pandemic. With vaccination, people’s activities in public spaces are expected to return to normal soon. JAKPAT conducted a survey of 5000+ respondents in 9 regions in Indonesia about their perceptions of […]

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9.9 Super Sale – JAKPAT Survey Report

by on September 17, 2021

9.9 is one of the sale events that Indonesian internet users have been waiting for, especially those who like online shopping. At this moment, e-commerce and food delivery platforms offer their best deals. Through this survey report, JAKPAT tries to capture the trend that occurred during the 9.9 super sale among our respondents. For more […]

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Things You Need To Know About BTS ARMY – JAKPAT Survey Report

by on June 25, 2021

In Indonesia, the uproar of ARMY (as BTS fans are called) also occurred during a recent event, including a collaboration between McDonalds and BTS which was named BTS Meal. This collaboration causes a vibrant reaction and long queues at many McDonald’s branches in Indonesia which caused several branches to be shut down due to COVID-19 […]

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Ramadan TVC Review 2021 – JAKPAT Survey Report

by on June 3, 2021

2021 marks the second year Ramadan amidst the pandemic. The government’s regulation is to tighten up the mudik trip to flattening curve case during Eid. Thus, more products and services adjust their advertisements to be related and suitable to the recent situation of Ramadan. JAKPAT conducted research on respondents’ assessment of 20 products and services’ […]

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Ramadan and Eid 2021 – JAKPAT Survey Report

by on June 2, 2021

Ramadan and Eid is the most awaited and special time for Indonesians. This year marks the second time of Eid during the COVID-19 pandemic. JAKPAT utilizes this moment to see the habits and consumption of Indonesian consumers. Last year was the first time Muslims throughout the world celebrated Eidin the midst of the COVID-19 pandemic […]

DIGITAL WALLET TREND blog

Mobile Habit 2020 – JAKPAT Survey Report

by on February 22, 2021

2020 is a year that is quite important to remember. The pandemic is forcing people to become increasingly familiar with online activities. JAKPAT once again conducted a survey related to the habits of activities carried out on mobile devices, this time JAKPAT added children’s mobile activities as the discussion material. For more detailed data, please […]

MOBILE HABIT blog

Indonesia Digital Wallet 2nd Semester of 2020 – JAKPAT Survey Report

by on February 1, 2021

During the pandemic period, cashless payments have been suggested by the government and relevant authorities as a way to reduce the spread of the Coronavirus. JAKPAT conducts regular surveys every semester regarding digital wallet trends in Indonesia during the second semester of 2020.  For more detailed data, please download the PDF file down below. Ready […]