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Indonesia Consumer on Coffee

by on April 5, 2024

Indonesia is one of the largest coffee producers and exporters, but domestic coffee consumption has historically been low due to a preference for tea. However recently the culture of coffee consumption has been trending amongst the younger generation. In this report, Jakpat surveyed 1008 respondents to capture the recent habits and consumption of coffee across […]

Consumer Behavior Following Boycott Issue 1

Consumer Behavior Following Boycott Issue

by on March 18, 2024

The conflict between Palestine and Israel has caused the global boycott issue to grow in the last three months. The movement is boycotting products from brands suspected of supporting and being affiliated with Israel. In this report, Jakpat surveyed 1285 respondents to conduct their consumption or use of products and alternative brand choices in different categories […]

Understanding Gen Z

Understanding Gen Z: Preference in the Workplace

by on March 15, 2024

Generation Z, individuals born between 1997 and 2012, currently 12 to 27 years old in 2024. Within this age range, they are engaged in various activities, including attending school, pursuing higher education, and many are already actively participating in the workforce. Gaining a deep understanding of the preferences and experiences of Generation Z (Gen Z) […]


Indonesia Consumer Trend on Beauty Industry 2024

by on March 15, 2024

Beauty products are on the rise, offering a variety of makeup and skincare options. Right now, local skincare brands are becoming popular and catching the eye of skincare users. Jakpat participated in “THE RISING 2024 INDONESIA” event by MeasureCommerce Trendier on Friday, March 8th, 2024. We exclusively presented Indonesian consumer trends in the beauty industry […]

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Welcoming 2024 Ramadan & Eid

by on February 29, 2024

In this political year, as we navigate diverse ideologies and societal complexities, the arrival of Ramadan provides a unique opportunity to emphasize our shared values. This five-year agenda might affect people’s budgets or spending for the moment. Thus, it is essential to understand consumers’ behavior and plans during Ramadan and Eid this year. Jakpat surveyed […]

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Enjoying Sports Events: The Audience & The Participant

by on February 12, 2024

There are various ways to enjoy sports. Those who watch feel entertained, while those who participate also get other benefits, such as a healthier body, reducing stress, and increasing endurance and sleep quality. In this report, Jakpat will describe the way people enjoy sports events, as audience and/or participants. These results are based on a […]

Memilih Kandidat Politik & Bersosial Media

Memilih Kandidat Politik & Bersosial Media

by on February 1, 2024

Menjelang pemilu 2024, masyarakat Indonesia menjumpai berbagai konten politik yang tersebar di media sosial. Konten-konten tersebut dapat menjadi referensi untuk menilai program para kandidat politik, dan membantu masyarakat dalam menentukan pilihan pada saat pemilu nanti. Melalui report ini, Jakpat melakukan riset untuk mengetahui pandangan responden terhadap kampanye politik yang tengah berlangsung. Riset ini melibatkan 1099 responden, dan […]

banner blog socmed trends 2023

Indonesia Mobile Entertainment & Social Media Trends – 2nd Semester of 2023

by on January 18, 2024

Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings on the habit of utilizing mobile entertainment and […]


The Public’s Perspectives On Political Campaigns

by on January 4, 2024

Currently, the Indonesians public is faced with various campaign activities in preparation for the upcoming 2024 democratic celebration. Through this report, Jakpat surveyed 1276 respondents to capture their perspectives on the current political campaigns. These results are based on a survey conducted on 23rd-25th of December 2023. Key research points: Respond to the interests of the respondents on the […]


Beauty Trends 2023

by on December 27, 2023

The beauty product industry is growing with the presence of various local products. In this report, Jakpat conducted research to capture beauty trends in 2023, like consumer’s habits in using makeup and skincare products, their skin conditions, and considerations in choosing products. We also identify the top BUMO (Brand Used Most Often) of 2023. These […]