Category: Mobile

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Wardah Beauty Campaign: Online and Offline Overview – Survey Report

by on January 31, 2018

Wardah currently is one of the leading local brands for Indonesian cosmetics. Be it the conventional mass media or the new digital media, we can find Wardah’s beauty campaign everywhere. Not only the offline campaign, they are quite innovative in their online campaign strategy by becoming the first local cosmetics brand to involve social media […]

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Cashless Payment: Extended Usage of Go-Pay and OVO – Survey Report

by on January 29, 2018

The effort of encouraging cashless payment has been announced for recent years. In order to encourage this discourse, numbers of a digital wallet, or also known as electronic money is made by the bank and another non-banking provider. According to our data, some popularly owned electronic money product among our respondents are Go-Pay, e-Money, and […]

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Indonesia Mobile Habit Report Q4 2017

by on January 23, 2018

At the end of 2017,JAKPAT again conducted a survey of Indonesia mobile habits fourth quarter of 2017. Data collection method in this survey is primarily from the survey that is done towards 3383 respondents that proportionalized by Indonesia internet population, Here is the list of insights presented in the full report : What’s important in […]

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Go-Pay Balance Usage – Survey Report

by on January 5, 2018

Since it is firstly introduced, Go-Pay has been warmly welcomed by most Go-Jek customer. This digital wallet is considered as very useful to support customer on using Go-Jek services. Moreover, Go-Jek also boost its digital environment with several features such as Go-Points, cheaper tarif, cash withdrawal, and number of supportive features for their customer who […]

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Harbolnas 2017 Survey Report

by on January 4, 2018

Harbolnas – Hari Belanja Online Nasional (National Online Shopping Day) is the largest online shopping event in Indonesia, followed by almost all online retailers. As in previous years, in 2017 JAKPAT conducted a survey of Harbolnas 2017. Slightly different from the previous year, this year’s survey involves only 365 respondents. JAKPAT developed a survey question […]

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Indonesia E-commerce Habit Report 2017

by on December 22, 2017

E-commerce has been a hot topic in Indonesia thanks to Tokopedia, Bukalapak, Rocket’s Lazada, and online transportation Gojek, Grab, and Uber—for making it possible to shift the purchasing behavior of Indonesian people from offline retailer to online platform. But recently when media reported the slowing economy due to the decline of purchasing power, people then pointed that maybe it’s because […]

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Let’s Play a Game! – Mobile Legends Survey Reports 2017

by on December 11, 2017

The game Mobile Legends since its arrival on the mobile phone platform has become a huge trend in the community of players in Indonesia. To celebrate the spirit there was even an event dedicated to Mobile Legends community in Asia, that was held in Jakarta 1st – 3rd September 2017.  This survey was conducted in […]

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Brand Competition: Net Promoter Score (NPS)

by on November 27, 2017

A promotion has been long known as an essential part of a marketing mix. However, in most cases, the best marketing tools to persuade and ensure our customer to buy our product may not be effectively done by advertising. Advertising at some point may be beneficial to create brand awareness. However, in order to persuade […]

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News and Information Sources: Based on Topics – JAKPAT Survey Report

by on October 20, 2017

In this digital era, there is a wide range of sources where people can get news and information. Not only the traditional news package on television or the hardnews on newspaper, but people can also get news and information from the internet. The internet itself offers vary ways that enable people to get news and […]

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Music Streaming Apps Battle: JOOX VS SPOTIFY – Survey Report

by on August 7, 2017

Music streaming applications have grown a lot in Indonesia in these past three years. It serves the users with the convenience of listening music in a good quality, complete catalogue, and user-friendly device. In Indonesia, there are two famous on-demand music streaming apps in which often being compared to each other. Regarding to this matter, […]