Category: Mobile

Indonesia Mobile Habit Cover

Indonesia Mobile Habit Report Q1 2017

by on February 22, 2017

JAKPAT collaborating with independent researcher, Christine Siagian has prepared a new report to feed the beginning of 2017 (Q1). Our first Q1 report that compiles insights on Indonesia Social Media Habit. Data collection method in this survey is primarily taken from survey that is done toward 3500+ JAKPAT Mobile Panel in January 2017. The data […]

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BlackBerry Messenger Access Habit – Survey Report

by on February 10, 2017

BlackBerry Messenger (BBM) maybe a pioneer in the instant messenger apps installed on the mobile device. Before Android OS gain its popularity in recent decade, BlackBerry popularizes the mobile data based chatting application among smartphone user. However, BBM seems to face a rough challenge from other new comer instant messenger app such as WhatsApp and […]

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Airbnb Experience – Survey Report

by on February 8, 2017

The trend of accommodation network orchestrator start-up business seems to be rising in the recent years. The need of staying in a comfortable yet reasonable price accommodation is believed as the key of the business. Hence, the rising trend of travelling habit among people, especially millennials makes the accommodation network orchestrator play a significant role […]

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Swipe Your Destiny – Survey Report on Indonesian Tinder Users

by on February 7, 2017

Online dating apps are so popular right now. Many online dating apps offer some facilities that allow users to meet new people with a particular purpose: romance. One of those famous online dating apps in Indonesia right now is Tinder. How is it popular among Indonesian? How do they use it? Do they really use […]

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Battle of the Fast Food Restaurant – Survey Report

by on November 25, 2016

Fast food is the guilty pleasure among us all. Although we already know the controversy of fast food health issue, but it seems like most of us can never get enough of it. As the number of fast food chain in Indonesia is growing continuously, the competition among fast food chain become unavoidable. Offering the […]

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Mom’s Media Habit: How Do The Mama Access Media? – Survey Report

by on November 21, 2016

It is a general truth that mother is the soul of a family. From taking care of the family, house, and even deciding what product to be purchased; mother knows it all. For most family, mother plays a significant role in deciding the essential things of the family. Moreover, as a parent, mother also becomes […]

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Social Media Usage at Work – Survey Report

by on November 6, 2016

It has been more than a decade since social media becomes a part of our daily life, but its hype doesn’t seem to end in anytime soon. Social media however has been re-defining our way to be connected with others, as well as eliminating time and space barrier. More importantly, since social media has been […]

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Mobile Advertising: An Effective Promotion Channel? – Survey Report

by on November 4, 2016

The rise of worldwide mobile user leads the marketers to reach their potential target market by providing mobile advertisement. Mobile advertisement (mobile ads) can take any forms, from the regular banner ad to the surprising pop ad that block your screen. However, numbers of academic studies show that most audience tends to give negative attitude […]