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Trend of Qurban Eid Adha 2020 – JAKPAT Survey Report

by on August 13, 2020

This year’s Eid al-Adha (Day of Sacrifice) is celebrated differently from previous years in the middle of a pandemic that limits outside activities. The process of Qurban purchasing & its distribution is changed to the new habit due to the government protocol towards COVID-19. In this survey, Jakpatwant to find out how people think about […]

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Indonesia Social Media Trend 1st Semester of 2020 – JAKPAT Survey Report

by on August 13, 2020

Online activities during this pandemic continue to increase, as reported by JAKPAT on COVID-19 special report which states that consumption of online media such as streaming video and social media is increasing. Many people access social media either to spend their spare time or look for the latest information about Covid-19. To understand social media […]

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Indonesia Digital Wallet Trend 1st Semester of 2020 – JAKPAT Survey Report

by on August 6, 2020

The cashless society in Indonesia is increasingly popular as technology literacy increases. According to the 2019 Fintech Daily Social Indonesia Report, the digital wallet or “e-wallet” platform is the most popular financial technology “fintech” category in Indonesia¹. In 2019, the value of electronic money transactions surged sharply by 207% to Rp 145.2 trillion². Whereas, the […]

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Indonesia E-commerce Trend 1st Semester of 2020 – JAKPAT Survey Report

by on July 27, 2020

Online shopping has become a part of Indonesian consumer life, especially for active internet users. In this pandemic, people tend to be more familiar with online shopping where physical distancing makes the activities of people outside the home limited, online shopping is considered to be a solution to meet needs. In this study, JAKPAT tried […]

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Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

by on July 6, 2020

In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement. This tracking […]

People tend to still prefer to attend public events virtually on a new normal instead of physically present by applying the COVID-19 protocol. (1)

New Normal: Life After COVID-19 – JAKPAT Survey Report

by on June 24, 2020

COVID-19 pandemic has changed the life of many people. At present, the entire world including Indonesia has entered a “new normal” transition period. The JAKPAT study aims to find out what things have changed from Indonesians’ habit, their perspective towards the “new normal”, and how they view their lives after this pandemic.  For more detailed […]

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Working From Home (WFH) During COVID-19 Pandemic – JAKPAT Usage & Attitude Study

by on June 16, 2020

Recently, Work From Home (WFH) becomes a-must-be followed working method to continue daily work activities since the COVID-19 pandemic has struck out. There are several issues related to WFH such as readiness/availability of the software and hardware, need to spend more budget for airtime/internet connection cost, and also the readiness of our people to do […]

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JAKPAT TVC Review Ramadan 2020 Edition

by on June 5, 2020

Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with […]

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JAKPAT Packaging Review on Valentine’s Day Chocolate (2020)

by on April 9, 2020

Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ […]