Nowadays, people put their lives on mobile gadgets. Starting from fulfilling essential needs, communication, studying/learning, work, and entertainment as well. From day to night, mobile gadgets offer a variety of activities that ease people in doing their activities. People are hardly quit from mobile gadgets activities on a daily basis. The high use of the […]
In the first semester of 2019, Facebook, YouTube, and Instagram have considered as the top 3 most used social media. These three social media become the most daily accessed by most of social media users in Indonesia. Furthermore, Facebook is considered as the most informative platform by most of respondents while YouTube as the most […]
The 11th track trend will present media monitoring carried out by JAKPAT during Ramadhan 2019, from the first week to the fourth week. This report covers topics on social media and Youtube, as well as Indonesian TV shows. In addition, we also capture the trend of new platforms, such as podcasts and video streaming. For […]
‘Mudik’ is an annual tradition to going back to the hometown to celebrate Eid with family. This year, in 2019, mudik can be slightly different due to the new trans-Java network of toll road and the new airfare policy which considered to make ticket price more expensive. JAKPAT conducted survey about the experience of Indonesian eid […]
TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the e-commerce category, JAKPAT involves 7 ads from SHOPEE, TOKOPEDIA, LAZADA, BUKALAPAK, SORABEL, BLIBLI, and ZILINGO. […]
Brand Health Tracking is a study conducted by JAKPAT for mapping nugget (frozen food) brand conditions in the Indonesian market with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some nugget brands appear in our findings, namely Fiesta, So Good, So Nice, Champ, etc JAKPAT also […]
Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) coffee brand conditions in the Indonesian market with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some RTD Coffee brands appear in our findings, namely Nescafe, Luwak White Coffee, Good Day, Giolda, Kopiko, […]
Brand Health Tracking is a study conducted by JAKPAT for mapping cookies brand conditions in the Indonesian market with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some cookies brands appear in our findings, namely Oreo, Good Time, Roma Kelapa, etc JAKPAT also conducted Brand Health […]
Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) juice brand conditions in the Indonesian market with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some RTD Juice brands appear in our findings, namely Floridina, Buavita, Minute Maid, Nutrisari, etc JAKPAT also […]
Brand Health Tracking is a study conducted by JAKPAT for mapping digital money platforms conditions in the Indonesian market with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some digital money platforms appear in our findings, namely Go-Pay, Link Aja, OVO, Dana, Paytren, Payfazz, etc JAKPAT […]