Category: E-commerce


JAKPAT Trend Track #9 ( 2nd Week of Ramadan 2019) – Survey Report

by on May 24, 2019

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. Road crimes during the month of Ramadan such as robbery and assault stole the attention of social media users in the second week of Ramadan 2019. In addition, religious content and […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – Instant Noodle

by on May 20, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping instant noodle brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some instant noodle brands appear in our findings, namely Indomie, Mie Sedaap, Supermi, Sarimi, Mie Gaga, Samyang, etc. […]


JAKPAT TVC Review Ramadhan 2019 Edition: E-commerce

by on May 20, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the e-commerce category, JAKPAT involves 7 ads from SHOPEE, TOKOPEDIA, LAZADA, BUKALAPAK, SORABEL, BLIBLI, and ZILINGO. […]

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Online VS Offline Shopping: Gadget – JAKPAT Survey Report

by on April 22, 2019

The lives of people have been made easier by using the internet for various things from getting offers and completing simple daily tasks, including shopping. Lately, online shopping has become increasingly popular, even for product categories such as gadgets, many people are interested in buying these products online. But even though we like online shopping […]


Indonesia E-commerce Trend 2018 – JAKPAT Survey Report

by on April 11, 2019

E-commerce competition is increasing in Indonesia, both for the players and the service and products as well. Indonesians are very welcome with this. Indonesian people enthusiasm urges e-commerce players in Indonesia make a more significant consumer reach, and occasional promotion or event to gain awareness and engagement. JAKPAT conducted a survey of trends in e-commerce […]

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Indonesia Social Media Trend 2nd Semester of 2018 – JAKPAT Survey Report

by on March 1, 2019

In the second quarter of the year 2018, Facebook and Instagram still remain the most used social media brand in Indonesia. At first, Instagram is the social media for entertainment purpose and Facebook for seeking information. But Instagram as of now has more varied content for both entertainment and informative content. Instagram has become more […]

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HARBOLNAS 2018 Survey Report

by on January 25, 2019

HARBOLNAS, known as “Hari Belanja Nasional”, is an annual online shopping festival that already holds since December 12, 2012. After six years of the establishment, HARBOLNAS is involving more than 300 online shops in Indonesia. By this year, HARBOLNAS had been achieved 6.8 trillion rupiah in shopping transaction increasing 2.1 trillion rupiah compared to HARBOLNAS […]

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The 11.11 Shopping Festival – Survey Report

by on November 16, 2018

Welcoming National Online Shopping Day (or commonly called “Harbolnas”) in Indonesia and Singles Day in the world is an event awaited by many people and e-commerce players. A month before Harbolnas, precisely on November 11 (“11.11”), several e-commerce and marketplaces are competing to provide the best offers in the form of free shipping promos, cashback […]

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Budget Airlines (LCC) Preference in Indonesia – Survey Report

by on May 11, 2018

Are you familiar with this arrogant-yet-honest quote? “We are the worst airline, but you have no choice” That famous saying may describe (almost) perfectly what happens to some airlines (if not specifically one). Then, how’s about other budget airline companies or low-cost carriers (LCCs)? What do Indonesian people think about those brands? This is a […]

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Indonesian Online Seller (Updated) – Survey Report

by on April 5, 2018

This survey is the newest updates from previous survey on 2015. We realize that more people easily spending their money for online shopping. In digital age like now, people especially millennials who tech-savvy, they can get items they want or they need. It is not surprising anymore that online shopping could be habits among people. […]