Category: E-commerce

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The Power of Social Media Influencer – JAKPAT Survey Report

by on September 5, 2019

The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy. In the first semester of 2019 research by JAKPAT, the trend of […]

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Online payment turn out to be very popular among users of agency services to purchase qurban – JAKPAT Survey Report

by on August 26, 2019

Eid al-Adha is one of the Muslim holidays that is annually celebrated.This day suggested people with a good financial condition to participate in Qurban (animal sacrifice), as it’s Allah’s command to Prophet Ibrahim. The meat from Qurban will be distributed to the ones who need it. The distribution involves many parties; official distributor institutions, people […]

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Indonesia Ecommerce Trend 1st Semester of 2019 – JAKPAT Survey Report

by on August 6, 2019

Since last year,t the number of e-commerce or online shopping platforms visitors have grown, and created a competitive market for those platforms. The big 5 players are Tokopedia, Bukalapak, Lazada, Shopee, and Blibli. JAKPAT tried to capture the online shoppers or consumers insight about online shopping platforms along the 1st semester of 2019, which includes […]

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Indonesian Mobile Habit 1st Semester of 2019 – JAKPAT Survey Report

by on July 31, 2019

Nowadays, people put their lives on mobile gadgets. Starting from fulfilling essential needs, communication, studying/learning, work, and entertainment as well. From day to night, mobile gadgets offer a variety of activities that ease people in doing their activities. People are hardly quit from mobile gadgets activities on a daily basis. The high use of the […]

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JAKPAT Trend Track #12 2019 – Survey Report

by on July 12, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis.  In the fourth week of June 2019, the issue of the political topic surrounding the Indonesian election was a major concern of Indonesian internet users. Meanwhile, Korean culture also seems increasingly popular in Indonesia, some Korean content was quite […]

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JAKPAT TVC Review – Ramadhan 2019 Special Report

by on July 4, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy There are total 35 advertisement involved in this survey. Ranging […]

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What’s Your Holiday Allowance (THR) for? – JAKPAT Special Report

by on June 27, 2019

Lebaran, also known as Eid al-Fitr or Idul Fitri has become a long-awaited moment for many Indonesian people. One of the interesting traditions about Lebaran is about Tunjangan Hari Raya (THR).  THR is the yearly labor allowance given by the company to its employees in the month of Eid. Not only companies that give THR to employees, […]

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JAKPAT Trend Track #9 ( 2nd Week of Ramadan 2019) – Survey Report

by on May 24, 2019

The Trend-Track study by JAKPAT special Ramadan 2019 is initiated to capture what’s currently happening across media platforms on a weekly basis during Ramadan 2019. Road crimes during the month of Ramadan such as robbery and assault stole the attention of social media users in the second week of Ramadan 2019. In addition, religious content and […]

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JAKPAT TVC Review Ramadhan 2019 Edition: E-commerce

by on May 20, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the e-commerce category, JAKPAT involves 7 ads from SHOPEE, TOKOPEDIA, LAZADA, BUKALAPAK, SORABEL, BLIBLI, and ZILINGO. […]