Category: E-commerce

Jakpat TVC Review (1)

JAKPAT TVC Review Ramadan 2020 Edition

by on June 5, 2020

Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with […]

Although the concerns about COVID-19 are still relatively high, people have started to going outside for basic needs purpose such as groceries shopping, working, and banking stuff.

Indonesians Daily Routine During COVID-19 – JAKPAT Tracking Report (March-April 2020)

by on May 13, 2020

COVID-19 pandemic has changed in people’s habits and routines in Indonesia and throughout the world. The change affected a lot of aspects including consumption and media accessibility. JAKPAT conducted a tracking survey to 1000+ respondents in several regions in Indonesia about their anxiety towards COVID 19, as well as their daily and habit consumption.   […]

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JAKPAT Packaging Review on Valentine’s Day Chocolate (2020)

by on April 9, 2020

Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ […]

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How Indonesian Millennials Prepare Their Retirement? – JAKPAT Survey Report

by on March 6, 2020

Millennials are known to allocate their savings in traveling, shopping, and lifestyle, instead of the pension fund. This has been stated by the principal of the national economy, Sri Mulyani, in Seminar Nasional Asosiasi Dana Pensiun Indonesia in 2018. By conducting this research, JAKPAT attempts to see how’s millennials’ perspective toward retirement as well as […]

INDONESIA ECOMMERCE TREND 2018 (26)

Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

by on February 4, 2020

JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.  For more detailed data, please […]

INDONESIA ECOMMERCE TREND 2018 (25)

Indonesia Digital Wallet Trend 2019 – JAKPAT Survey Report

by on January 23, 2020

In 2019 cashless payment services are increasingly popular in Indonesia, a variety of businesses and services across the cities offering Indonesians a payment alternative. According to Bank Indonesia, the e-wallet operator company consists of 22 financial technology (fin-tech) companies, 11 banks, and 5 telecommunication companies. The e-wallet operator is competing to expand its market share […]

INDONESIA ECOMMERCE TREND 2018 (24)

Indonesia Social Media Trend 2nd Semester of 2019 – JAKPAT Survey Report

by on January 15, 2020

Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise […]

INDONESIA ECOMMERCE TREND 2018 (23)

Indonesia Ecommerce Trend 2nd Semester of 2019 – JAKPAT Survey Report

by on January 9, 2020

Indonesia’s online industry is getting bigger in 2019. A lot of e-commerces are competing in providing sales such as free shipping, flash sale, and many more. Some of them even hold it frequently. Thus, JAKPAT tried to capture the online shoppers’ or consumers’ insight about online shopping platforms along the 2nd semester of 2019, which […]

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How Millennial Planned for the 2019 End Year Holiday – JAKPAT Survey Report

by on January 3, 2020

Millennials (Generation Y) are defined as the demographic group between 1981 and 1999¹. According to Badan Pusat Statistik (BPS), Millennials are projected to be the generation that dominates Indonesia’s demographic structure. Over the next years, Millennials will enter their peak earning and spending years. Their earning potential is likely to be a strong driver for […]