Category: E-commerce

Indonesia Mobile Habit Cover

Indonesia Mobile Habit Report Q1 2017

by on February 22, 2017

JAKPAT collaborating with independent researcher, Christine Siagian has prepared a new report to feed the beginning of 2017 (Q1). Our first Q1 report that compiles insights on Indonesia Social Media Habit. Data collection method in this survey is primarily taken from survey that is done toward 3500+ JAKPAT Mobile Panel in January 2017. The data […]


Touch The Heart and The Head Will Follow: Marketing The Good Initiative

by on January 4, 2017

The purchasing habit of today’s consumer seems to shift from the previous years. Today, our consumer tends to be more concerned about the effect of company operational activities toward others. As the issue of corporate social responsibility is rising, most consumer believe that if they buy product from company that applies corporate social responsibility program, […]

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Battle of the Fast Food Restaurant – Survey Report

by on November 25, 2016

Fast food is the guilty pleasure among us all. Although we already know the controversy of fast food health issue, but it seems like most of us can never get enough of it. As the number of fast food chain in Indonesia is growing continuously, the competition among fast food chain become unavoidable. Offering the […]


Mobile Advertising: An Effective Promotion Channel? – Survey Report

by on November 4, 2016

The rise of worldwide mobile user leads the marketers to reach their potential target market by providing mobile advertisement. Mobile advertisement (mobile ads) can take any forms, from the regular banner ad to the surprising pop ad that block your screen. However, numbers of academic studies show that most audience tends to give negative attitude […]


Cosmetic Purchasing Trends – Survey Report

by on August 10, 2016

Cosmetic trend growing rapidly. Competition not only enlivened the beauty industry local products but also international brands. The rapid online businesses make choices for cosmetic products is very diverse. Even products that were not previously available Indonesia, nowadays, can be easily accessed through online business. We were curious about cosmetic purchasing trends among our female […]


Planning the Trip: Hotel and Ticket Online Booking – Survey Report

by on May 27, 2016

Human mobility has been facilitated by various mode of transportation and many features to support their mobility needs. From business trip to leisure travel, people can instantly prepare all their needs for travelling in just one click. Using any booking online service, today we can book our hotel room and buying our trip ticket easily. […]


Digital Wallet among Indonesian Internet User – Survey Report

by on May 17, 2016

Living in digital world has been leading us into a new shopping experience. Today, people can shop everything they need in just one click and their purchase will be sent home in short time. The changing experience of shopping activity also occurs in their transaction payment method. Numbers of brand have been offering cashless payment […]

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What’s the News Today? Indonesian’s News Consumption Survey 2016

by on February 29, 2016

The advancement of information and communication technology has brought some significant changes toward human’s everyday life. In this what-so-called as digital era, human’s activities regarding to communication and information have been going online, from major activities such as communicating with other people and gaining any kind of information, until simple activities such as reading news. […]


#instafood: Food Buyer on Instagram

by on February 3, 2016

It’s widely known already that Instagram nowadays serves more than just as a social networking service that enables its users to share photos and videos. There are so many online shop accounts now that utilize Instagram as a business platform to promote their products, including the culinary ones. Recently, Jakpat has conducted a survey in […]