Category: Personal

Beauty Influencer (5)

Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

by on July 6, 2020

In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement. This tracking […]

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JAKPAT Packaging Review on Valentine’s Day Chocolate (2020)

by on April 9, 2020

Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ […]

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How Indonesian Millennials Prepare Their Retirement? – JAKPAT Survey Report

by on March 6, 2020

Millennials are known to allocate their savings in traveling, shopping, and lifestyle, instead of the pension fund. This has been stated by the principal of the national economy, Sri Mulyani, in Seminar Nasional Asosiasi Dana Pensiun Indonesia in 2018. By conducting this research, JAKPAT attempts to see how’s millennials’ perspective toward retirement as well as […]

INDONESIA ECOMMERCE TREND 2018 (26)

Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

by on February 4, 2020

JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.  For more detailed data, please […]

INDONESIA ECOMMERCE TREND 2018 (24)

Indonesia Social Media Trend 2nd Semester of 2019 – JAKPAT Survey Report

by on January 15, 2020

Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise […]

INDONESIA ECOMMERCE TREND 2018 (23)

Indonesia Ecommerce Trend 2nd Semester of 2019 – JAKPAT Survey Report

by on January 9, 2020

Indonesia’s online industry is getting bigger in 2019. A lot of e-commerces are competing in providing sales such as free shipping, flash sale, and many more. Some of them even hold it frequently. Thus, JAKPAT tried to capture the online shoppers’ or consumers’ insight about online shopping platforms along the 2nd semester of 2019, which […]

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Speak Up: The Habit of Expressing Opinions of Gen Z – JAKPAT Survey Report

by on October 21, 2019

In the past few days, there was a huge “demo/protest” done by Indonesian college students towards the government’s newest plan in RUU. Nowadays, Gen Z brings new dynamics ambiance in society. Growing up in a rich culture of current technologies, there is no way for them to miss a little information. The latest “demo/protest” is […]

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What’s Jakartans say about the current air condition? – JAKPAT Survey Report

by on August 29, 2019

According to the AirVisual, Jakarta has stated as the most polluted city in the world on July 26th, 2019, with its Air Quality Index (AQI) in 195. This shows that capital has bad and unhealthy air. AirVisual suggests avoiding outdoor activities for “sensitive” people. Everyone should put on their masker, ventilation is not suggested, and […]