Category: Personal

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Korean Drama Fever – JAKPAT Survey Report 2022

by on August 22, 2022

South Korea is one of the most popular countries in Indonesia because of it’s Hallyu (Korean Wave) phenomenon. One of the popular culture from South Korea is the TV dramas. Korean drama bring the elements of South Korean’s culture and introduce them into the viewers from all over the world. In Indonesia, it shifted Indonesian’s taste […]

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Are You Ready for Mask-Free Policy? – JAKPAT Survey Report 2022

by on June 27, 2022

In the middle of May 2020, the government relaxed the mask requirements in not crowded open space or outdoor. This policy invited pros and cons from the citizens. Thus, in this report JAKPAT will present respondents’ perception towards this new policy, their current use of mask, as well as updated life habit during Covid-19 pandemic. For […]

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2021 Beauty Trends – JAKPAT Survey Report

by on December 24, 2021

JAKPAT Beauty Trends Report 2020 showed that the use of cosmetic products during the pandemic has decreased. This year, JAKPAT is trying to conduct a survey again to capture the trends in 2021. Along with the decline in COVID-19 cases in Indonesia and the increase in vaccinations, people’s mobility is slowly returning to normal. In […]

Female respondents spend their time by online shopping and male respondents to playing mobile games during emergency PPKM. (1)

What Moms Say About Antiseptic and Antibacterial Agents in Cleaning and Personal Care Products – JAKPAT Survey Report

by on October 5, 2021

Covid-19 pandemic triggered new trends in so may areas in people’s life,  including in FMCG products. For example , some companies launched new products or new variant which specialized on health and cleanliness, such as adding antiseptic or antibacterial agent into their products. These products are ranging from detergent until hand and body lotion. But […]

The working mothers tend to split the bank account with husbands. However, the stay-at-home moms tend to merge the bank account with their spouse. (1)

Jobs and Career During the Pandemic – JAKPAT Survey Report

by on October 21, 2020

COVID-19 has affected a lot in the work field, both in micro and macro, including Indonesia. Certain sectors are increased, but another is decreased during a pandemic. Indonesia’s Ministry of Manpower stated that in April 2020 around 2 million workers have been fired massively due to the pandemic. JAKPAT tries to find out how pandemic […]

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Beauty Influencer – JAKPAT Study of Social Media Influencer Tracking

by on July 6, 2020

In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement. This tracking […]

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JAKPAT Packaging Review on Valentine’s Day Chocolate (2020)

by on April 9, 2020

Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ […]

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How Indonesian Millennials Prepare Their Retirement? – JAKPAT Survey Report

by on March 6, 2020

Millennials are known to allocate their savings in traveling, shopping, and lifestyle, instead of the pension fund. This has been stated by the principal of the national economy, Sri Mulyani, in Seminar Nasional Asosiasi Dana Pensiun Indonesia in 2018. By conducting this research, JAKPAT attempts to see how’s millennials’ perspective toward retirement as well as […]

INDONESIA ECOMMERCE TREND 2018 (26)

Indonesian Mobile Habit 2nd Semester of 2019 – JAKPAT Survey Report

by on February 4, 2020

JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children.  For more detailed data, please […]

INDONESIA ECOMMERCE TREND 2018 (24)

Indonesia Social Media Trend 2nd Semester of 2019 – JAKPAT Survey Report

by on January 15, 2020

Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise […]