Category: Personal

Consumer Behavior Following Boycott Issue 1

Consumer Behavior Following Boycott Issue

by on March 18, 2024

The conflict between Palestine and Israel has caused the global boycott issue to grow in the last three months. The movement is boycotting products from brands suspected of supporting and being affiliated with Israel. In this report, Jakpat surveyed 1285 respondents to conduct their consumption or use of products and alternative brand choices in different categories […]

Understanding Gen Z

Understanding Gen Z: Preference in the Workplace

by on March 15, 2024

Generation Z, individuals born between 1997 and 2012, currently 12 to 27 years old in 2024. Within this age range, they are engaged in various activities, including attending school, pursuing higher education, and many are already actively participating in the workforce. Gaining a deep understanding of the preferences and experiences of Generation Z (Gen Z) […]


Indonesia Consumer Trend on Beauty Industry 2024

by on March 15, 2024

Beauty products are on the rise, offering a variety of makeup and skincare options. Right now, local skincare brands are becoming popular and catching the eye of skincare users. Jakpat participated in “THE RISING 2024 INDONESIA” event by MeasureCommerce Trendier on Friday, March 8th, 2024. We exclusively presented Indonesian consumer trends in the beauty industry […]

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Welcoming 2024 Ramadan & Eid

by on February 29, 2024

In this political year, as we navigate diverse ideologies and societal complexities, the arrival of Ramadan provides a unique opportunity to emphasize our shared values. This five-year agenda might affect people’s budgets or spending for the moment. Thus, it is essential to understand consumers’ behavior and plans during Ramadan and Eid this year. Jakpat surveyed […]

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Understanding New Direction of Indonesian Youth

by on November 27, 2023

In Indonesia, the rise of the digital age has introduced a fresh generation: youthful, energetic, and well-connected. These individuals aren’t just keeping up; they’re actively shaping trends. Jakpat together with Narasi conducted a survey to provide an overview of how Indonesian youth respond, interact, and change their environment. The survey was conducted in September-October of […]

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Music Concert Trends 2023

by on July 7, 2023

Music concert is a type of entertainment which offers an immersive and engaging experience for music enthusiasts, allowing them to connect with their favorite artists and enjoy the thrill of live music. In 2023, there were almost 30% of respondents went to an at least one concert. Jakpat conducted a research on June 2023 to […]

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Beauty Drinks & Skin Supplements Trend

by on July 5, 2023

The development of beauty trends in Indonesian consumers is very fast and widespread, including beauty drinks and skin supplements. Thus, Jakpat conducted research to capture people’s consumption on these products. These results are based on a survey conducted on 14th-15th of May 2023. Key Research points: Daily healthy habits Consumption of beauty drinks & skin […]

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Understanding Gen Z

by on May 30, 2023

Gen Z is the target now since this population grows and dominates in Indonesia. It is important to understand them. Thus, in this report, Jakpat will share highlights of insights from Gen Z nowadayas. These results are based on several daily surveys conducted several times in the period of 2022-2023. Key Research points: Social Media […]

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Part 1: Welcoming 2023 Ramadan and Eid – JAKPAT Ramadan Special Report 2023

by on March 14, 2023

Ramadan and Eid al-Fitr are two of the most important events in the Muslim calendar, celebrated with great joy and enthusiasm. However, the ongoing COVID-19 pandemic has brought significant changes to the way people celebrate, particularly when it comes to shopping habits. Even though it already feels somewhat normal, some habit might still be carried […]

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Dream Wedding Among Youth Nowadays – JAKPAT Survey Report 2023

by on February 23, 2023

Wedding trend changes as the time goes by. It can be influenced by many things. For example, in this covid-19 pandemic, some people held their wedding as simple as they can. Even, they only held religious ceremony. Moreover, trend of getting married at the Office of Religious Affairs (KUA) is gone viral recently. But, still, […]