South Korea is one of the most popular countries in Indonesia because of it’s Hallyu (Korean Wave) phenomenon. One of the popular culture from South Korea is the TV dramas. Korean drama bring the elements of South Korean’s culture and introduce them into the viewers from all over the world. In Indonesia, it shifted Indonesian’s taste […]
In the middle of May 2020, the government relaxed the mask requirements in not crowded open space or outdoor. This policy invited pros and cons from the citizens. Thus, in this report JAKPAT will present respondents’ perception towards this new policy, their current use of mask, as well as updated life habit during Covid-19 pandemic. For […]
JAKPAT Beauty Trends Report 2020 showed that the use of cosmetic products during the pandemic has decreased. This year, JAKPAT is trying to conduct a survey again to capture the trends in 2021. Along with the decline in COVID-19 cases in Indonesia and the increase in vaccinations, people’s mobility is slowly returning to normal. In […]
Covid-19 pandemic triggered new trends in so may areas in people’s life, including in FMCG products. For example , some companies launched new products or new variant which specialized on health and cleanliness, such as adding antiseptic or antibacterial agent into their products. These products are ranging from detergent until hand and body lotion. But […]
COVID-19 has affected a lot in the work field, both in micro and macro, including Indonesia. Certain sectors are increased, but another is decreased during a pandemic. Indonesia’s Ministry of Manpower stated that in April 2020 around 2 million workers have been fired massively due to the pandemic. JAKPAT tries to find out how pandemic […]
In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement. This tracking […]
Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ […]
Millennials are known to allocate their savings in traveling, shopping, and lifestyle, instead of the pension fund. This has been stated by the principal of the national economy, Sri Mulyani, in Seminar Nasional Asosiasi Dana Pensiun Indonesia in 2018. By conducting this research, JAKPAT attempts to see how’s millennials’ perspective toward retirement as well as […]
JAKPAT re-conducted a study of the habits of mobile users in Indonesia. In the second semester report of 2019, JAKPAT also discussed the perception of providing access to gadgets for young children. Here we will find out how differences of opinion between parents and those who do not have children. For more detailed data, please […]
Based on data from APJII, penetration of Internet users in Indonesia is 64.8% or around 171.17 million people. Most of them access the internet to open social media, either through websites, mobile web, or mobile apps. Seeing the huge potential of active social media users, small businesses and large companies use this platform to advertise […]