Ramadan and Eid al-Fitr are two of the most important events in the Muslim calendar, celebrated with great joy and enthusiasm. However, the ongoing COVID-19 pandemic has brought significant changes to the way people celebrate, particularly when it comes to shopping habits. Even though it already feels somewhat normal, some habit might still be carried […]
Wedding trend changes as the time goes by. It can be influenced by many things. For example, in this covid-19 pandemic, some people held their wedding as simple as they can. Even, they only held religious ceremony. Moreover, trend of getting married at the Office of Religious Affairs (KUA) is gone viral recently. But, still, […]
The development of beauty industry in Indonesia is quite significant with the presence of local beauty companies, which are dominated by small medium enterprises. This shows that Indonesia has a large and growing market for beauty industry. People, both men and women, are familiar with the use of makeup for daily life and getting aware […]
South Korea is one of the most popular countries in Indonesia because of it’s Hallyu (Korean Wave) phenomenon. One of the popular culture from South Korea is the TV dramas. Korean drama bring the elements of South Korean’s culture and introduce them into the viewers from all over the world. In Indonesia, it shifted Indonesian’s taste […]
In the middle of May 2020, the government relaxed the mask requirements in not crowded open space or outdoor. This policy invited pros and cons from the citizens. Thus, in this report JAKPAT will present respondents’ perception towards this new policy, their current use of mask, as well as updated life habit during Covid-19 pandemic. For […]
JAKPAT Beauty Trends Report 2020 showed that the use of cosmetic products during the pandemic has decreased. This year, JAKPAT is trying to conduct a survey again to capture the trends in 2021. Along with the decline in COVID-19 cases in Indonesia and the increase in vaccinations, people’s mobility is slowly returning to normal. In […]
Covid-19 pandemic triggered new trends in so may areas in people’s life, including in FMCG products. For example , some companies launched new products or new variant which specialized on health and cleanliness, such as adding antiseptic or antibacterial agent into their products. These products are ranging from detergent until hand and body lotion. But […]
COVID-19 has affected a lot in the work field, both in micro and macro, including Indonesia. Certain sectors are increased, but another is decreased during a pandemic. Indonesia’s Ministry of Manpower stated that in April 2020 around 2 million workers have been fired massively due to the pandemic. JAKPAT tries to find out how pandemic […]
In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement. This tracking […]
Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ […]