Category: Health

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Almost 50% of respondents don’t know the meaning of PAO (period after opening) symbols on the product – JAKPAT Survey Report

by on July 30, 2019

Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not […]

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JAKPAT TVC Review – Ramadhan 2019 Special Report

by on July 4, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy There are total 35 advertisement involved in this survey. Ranging […]

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Indonesian Eid Exodus ‘Mudik’ 2019 – JAKPAT Special Report

by on June 21, 2019

‘Mudik’ is an annual tradition to going back to the hometown to celebrate Eid with family. This year,  in 2019, mudik can be slightly different due to the new trans-Java network of toll road and the new airfare policy which considered to make ticket price more expensive. JAKPAT conducted survey  about the experience of Indonesian eid […]

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JAKPAT TVC Review Ramadhan 2019 Edition: Hijab Shampoo

by on May 23, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the HIJAB SHAMPOO category, JAKPAT involves 5 ads from Rejoice, Sariayu Hijab, Emeron Hijab, Sunsilk Hijab, […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – Nugget (frozen food)

by on May 6, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping nugget (frozen food) brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some nugget brands appear in our findings, namely Fiesta, So Good, So Nice, Champ, etc JAKPAT also […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Coffee

by on May 6, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) coffee brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some RTD Coffee brands appear in our findings, namely Nescafe, Luwak White Coffee, Good Day, Giolda, Kopiko, […]

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JAKPAT Brand Health Tracking (Q1 of 2019) – RTD Juice

by on May 5, 2019

Brand Health Tracking is a study conducted by JAKPAT for mapping Ready-to-Drink (RTD) juice brand conditions in the Indonesian market  with several aspects include : 1. Brand Awareness 2. Brand Usage 3. Brand Association 4. Brand Satisfaction & Recommendation Some RTD Juice brands appear in our findings, namely Floridina, Buavita, Minute Maid, Nutrisari, etc JAKPAT also […]

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Baby Complementary Feeding: Homemade, Instant food, and Biscuits

by on March 20, 2019

Modern moms face a new challenge in motherhood life, which is the social media trend. They could discuss anything about parenting including feeding the baby. The new trend is now not only discussing, but moms post the recipes of baby food to Instagram. This trend could affect how moms give food to their baby, perhaps […]

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JAKPAT ADS REVIEW 2018: Isotonic Drink – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For isotonic drink, JAKPAT involved 3 advertisements from Pocari Sweat, Fatigon Hydro Coco, Mizone. These brands have been chosen based on TOP BRAND […]