Category: Health

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Indonesian Eid Exodus ‘Mudik’ 2019 – JAKPAT Special Report

by on June 21, 2019

‘Mudik’ is an annual tradition to going back to the hometown to celebrate Eid with family. This year,  in 2019, mudik can be slightly different due to the new trans-Java network of toll road and the new airfare policy which considered to make ticket price more expensive. JAKPAT conducted survey  about the experience of Indonesian eid […]

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JAKPAT TVC Review Ramadhan 2019 Edition: Hijab Shampoo

by on May 23, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product categories. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy For the HIJAB SHAMPOO category, JAKPAT involves 5 ads from Rejoice, Sariayu Hijab, Emeron Hijab, Sunsilk Hijab, […]

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Baby Complementary Feeding: Homemade, Instant food, and Biscuits

by on March 20, 2019

Modern moms face a new challenge in motherhood life, which is the social media trend. They could discuss anything about parenting including feeding the baby. The new trend is now not only discussing, but moms post the recipes of baby food to Instagram. This trend could affect how moms give food to their baby, perhaps […]

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JAKPAT ADS REVIEW 2018: Isotonic Drink – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For isotonic drink, JAKPAT involved 3 advertisements from Pocari Sweat, Fatigon Hydro Coco, Mizone. These brands have been chosen based on TOP BRAND […]

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JAKPAT ADS REVIEW 2018: RTD Coffee – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD Coffee, JAKPAT involved 3 advertisements from Good Day, Nescafe, and Luwak White Coffee. These brands have been chosen based on TOP […]

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Shampoo Consumers Behavior – Survey Report

by on November 28, 2018

There are numerous brands of shampoo available in the market right now. Each brand has several variations to meet the need of customers in term of hair problem or as simple as their favorite fragrances. In 2017, top 3 shampoo brands in Indonesia are Clear, Pantene, and Sunsilk (Ishida, 2017). The research conducted by JAKPAT […]

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A New Beauty Trend: Instant White Cream – JAKPAT Free Survey Report

by on November 19, 2018

Having a healthy and bright skin is an indicator of the beauty of many people. Lately, there are new trends in the world of beauty, especially Korean inspired, namely tone up cream/ “instant white cream”. The instant white cream is the latest innovation that combines skincare and makeup base that has the instantaneous effect of brightening […]

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Trend of Beauty Perfection – Survey Report

by on November 2, 2018

Along with the technology development, women’s effort to gain their version of “perfect beauty” is becoming more diverse. There are many kinds of contemporary beauty perfection treatments that are getting more popular nowadays. Hence, recently Jakpat has conducted a survey in order to highlight the phenomenon of beauty perfection among Indonesian women. In this survey, […]

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Moms Perception Towards Sweetened Condensed Milk – Survey Report

by on September 27, 2018

Recently, Indonesia National Agency of Drug and Food Control (BPOM) and Ministry of Health Republic Indonesia announced that the sweetened condensed milk (susu kental manis, herein after referred to SKM) is not categorized as milk product, as it contains much higher amount of sugar and calories instead of the protein. This condition led to controversy […]