Category: Health

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JAKPAT ADS REVIEW 2018: Isotonic Drink – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For isotonic drink, JAKPAT involved 3 advertisements from Pocari Sweat, Fatigon Hydro Coco, Mizone. These brands have been chosen based on TOP BRAND […]

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JAKPAT ADS REVIEW 2018: RTD Coffee – Survey Report

by on January 22, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For RTD Coffee, JAKPAT involved 3 advertisements from Good Day, Nescafe, and Luwak White Coffee. These brands have been chosen based on TOP […]

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Shampoo Consumers Behavior – Survey Report

by on November 28, 2018

There are numerous brands of shampoo available in the market right now. Each brand has several variations to meet the need of customers in term of hair problem or as simple as their favorite fragrances. In 2017, top 3 shampoo brands in Indonesia are Clear, Pantene, and Sunsilk (Ishida, 2017). The research conducted by JAKPAT […]

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A New Beauty Trend: Instant White Cream – JAKPAT Free Survey Report

by on November 19, 2018

Having a healthy and bright skin is an indicator of the beauty of many people. Lately, there are new trends in the world of beauty, especially Korean inspired, namely tone up cream/ “instant white cream”. The instant white cream is the latest innovation that combines skincare and makeup base that has the instantaneous effect of brightening […]

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Trend of Beauty Perfection – Survey Report

by on November 2, 2018

Along with the technology development, women’s effort to gain their version of “perfect beauty” is becoming more diverse. There are many kinds of contemporary beauty perfection treatments that are getting more popular nowadays. Hence, recently Jakpat has conducted a survey in order to highlight the phenomenon of beauty perfection among Indonesian women. In this survey, […]

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Moms Perception Towards Sweetened Condensed Milk – Survey Report

by on September 27, 2018

Recently, Indonesia National Agency of Drug and Food Control (BPOM) and Ministry of Health Republic Indonesia announced that the sweetened condensed milk (susu kental manis, herein after referred to SKM) is not categorized as milk product, as it contains much higher amount of sugar and calories instead of the protein. This condition led to controversy […]

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Skin Care Product: The Trend and Usage Experience

by on September 17, 2018

The trend of the beauty industry is not stopped only by the rising trend of wearing good makeup. The concerns of having a healthy, flawless, and beautiful skin are gaining public interest recently and attracts the consumer to try using skin care products. Understanding this trend, we would like to discover respondents experience in using […]

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Traditional Treatment – Survey Report

by on August 27, 2018

The development of the world of modern medicine today is growing very rapidly. Nevertheless, there are still many Indonesian people who believe in traditional treatment. This development trend of traditional treatment seems to be growing rapidly in this country. In Indonesia, there are various types of traditional treatment that can be tried by the community, […]

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Makeup Trend 2018: Which Do You Prefer?

by on August 6, 2018

Makeup has been an essential daily kit for most women. Today, as the trend of wearing makeup is significantly rising compared to decades ago, numbers of beauty brands are launching many inventions of their products. Hence, not only legendary beauty brands are creating product innovation, numbers of new makeup brands are also emerging. Understanding this […]