The increase in shopping enthusiasm during Ramadan 2024 is utilized by businesses to intensify promotions, one of which is by using influencer services. Meanwhile, influencers who have businesses are also becoming more diligent in promoting their businesses. Jakpat and Jangkara conducted collaborative research to see the effect of promotion of products/services carried out by influencers, […]
The Indonesian society has its unique behaviors when it comes to celebrating Valentine’s Day. Differences in gender, generation, and socioeconomic status (SES) also create interesting patterns. Jakpat conducted a survey involving 807 respondents and found that Valentine’s Day is often associated with a gift exchange. Preferences and reasons behind gift selection can provide valuable insights […]
Drinking coffee has become a lifestyle nowadays. This culture is even said to be increasingly popular among the younger generation. Jakpat conducted a survey to find out people’s habits in coffee consumption today. The report involving 1008 respondents discusses various matters related to coffee, such as coffee drinking time, spending on one drink of coffee, […]
Indonesia is one of the largest coffee producers and exporters, but domestic coffee consumption has historically been low due to a preference for tea. However recently the culture of coffee consumption has been trending amongst the younger generation. In this report, Jakpat surveyed 1008 respondents to capture the recent habits and consumption of coffee across […]
The conflict between Palestine and Israel has caused the global boycott issue to grow in the last three months. The movement is boycotting products from brands suspected of supporting and being affiliated with Israel. In this report, Jakpat surveyed 1285 respondents to conduct their consumption or use of products and alternative brand choices in different categories […]
Generation Z, individuals born between 1997 and 2012, currently 12 to 27 years old in 2024. Within this age range, they are engaged in various activities, including attending school, pursuing higher education, and many are already actively participating in the workforce. Gaining a deep understanding of the preferences and experiences of Generation Z (Gen Z) […]
Beauty products are on the rise, offering a variety of makeup and skincare options. Right now, local skincare brands are becoming popular and catching the eye of skincare users. Jakpat participated in “THE RISING 2024 INDONESIA” event by MeasureCommerce Trendier on Friday, March 8th, 2024. We exclusively presented Indonesian consumer trends in the beauty industry […]
In this political year, as we navigate diverse ideologies and societal complexities, the arrival of Ramadan provides a unique opportunity to emphasize our shared values. This five-year agenda might affect people’s budgets or spending for the moment. Thus, it is essential to understand consumers’ behavior and plans during Ramadan and Eid this year. Jakpat surveyed […]
There are various ways to enjoy sports. Those who watch feel entertained, while those who participate also get other benefits, such as a healthier body, reducing stress, and increasing endurance and sleep quality. In this report, Jakpat will describe the way people enjoy sports events, as audience and/or participants. These results are based on a […]
Mobile entertainment and social media have become vital in our interconnected lives, redefining how we consume content and interact. The rapid emergence of new features and platforms continues to reshape the digital landscape for entertainment and social engagement. In this report, Jakpat will share our research findings on the habit of utilizing mobile entertainment and […]