Category: Lifestyle

TREND TRACK #2 - 624

TrendTrack JAKPAT – BiWeekly Media Monitoring Report | W4 March 2018

by on April 17, 2018

The Trend-Track study is initiated to capture current trend that happens on media that is consumed by netizen on biweekly then weekly basis. We have started our first trend track survey in the second week of March 2018, and we are currently publishing our second Trend Track survey report for the fourth week of March 2018. Hopefully, we can continue […]

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Offline Media Consumption – Survey Report

by on April 9, 2018

The rise of digital and online media is making it hard for offline media to compete. Ease of access and relatively low cost make online media favored by many people today. But for a developing country like Indonesia where internet penetration is still unevenly, offline media might be a solution to reach a wide range […]

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TrendTrack JAKPAT – BiWeekly Media Monitoring Report | March 2018

by on March 26, 2018

The Trend-Track study is initiated to capture current trend that happens on media that is consumed by netizen on biweekly then weekly basis. We started this Trend-Track study in the second week of March 2018. Hopefully, we can continue to feed you with media trend on more real-time and regular basis. Research method:  2.193 respondents […]

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Reward Points Collecting Habits – Survey Report

by on March 23, 2018

If we were to talk about how a marketer made sure their customers kept coming to buy their products or use their service, one of the most common ways is by rewarding the customers with points. A lot of companies that try to keep their customer’s loyal use the approach of giving reward points to […]

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Do Our Customers Tend to be Impulsive in Buying Product? – Survey Report

by on March 21, 2018

Shopping experience has been forever changed since the beginning of online commercial activities; like the online shop or e-commerce for instance. Today, people can easily shop anything from the small to the gigantic stuff by clicking, and their order will be delivered at home. However, it doesn’t mean that the offline buying behavior will come […]

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Trendy Drinks –Survey Report

by on March 15, 2018

In these past few years in Indonesia, there are so many outlets that sell drinks with so many innovated variants, whether it is local product or franchise stall. For this survey, we address those drinks as “trendy drinks”. In this survey, we choose 9 trendy drinks to be highlighted, they are: Thai Milk Tea (such […]

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IGTAINMENT: Instagram Infotainment – Survey Report

by on March 5, 2018

In the past few years, there is a rapid growth of interest toward the new form of celebrities infotainment (information entertainment) in Instagram (IG). There are so many accounts on IG now that specifically give some feeds about Indonesian celebrities infotainment, such as Lambe Turah, Tante Rempong, and Madam van Julid. In this survey, we […]

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What Do You Do While Commercial Breaks: Case Study Indonesian Idol – Survey Report

by on March 2, 2018

Watching TV is fun. But when it comes to commercial breaks, what do you do?  JAKPAT tried to solve this curiosity, by conducting a survey to 1,917 respondents. In this survey, JAKPAT used Indonesian Idol as a case study. The questionnaire was distributed on February 13, 2018, during Indonesian Idol. Indonesian Idol was chosen because since […]

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The Perception of Indonesians on Domestic Destinations – Survey Report

by on March 1, 2018

The tourism industry is growing rapidly in Indonesia. It’s not a hypothesis, it’s a fact. Supported by its massive development in public infrastructure (yes, you could see there’re plenty of new airports built now), the Government also targets to hit 20 million tourist arrivals by 2019. Well, the easiest sign is that you could see […]