Category: Lifestyle

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TrendTrack JAKPAT #16 – Weekly Media Monitoring Report – W2 November 2018

by on November 30, 2018

The accident of Lion Air JT610 attracted around 40% of respondents on various platforms. In addition, issues surrounding the 2019 Indonesian presidential election still dominate social media during the second week of November 2018. Research details: 1,322 respondents involved Proportioned by internet population Data collecting was done on November 8th – 17th, 2018 The survey […]

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Shampoo Consumers Behavior – Survey Report

by on November 28, 2018

There are numerous brands of shampoo available in the market right now. Each brand has several variations to meet the need of customers in term of hair problem or as simple as their favorite fragrances. In 2017, top 3 shampoo brands in Indonesia are Clear, Pantene, and Sunsilk (Ishida, 2017). The research conducted by JAKPAT […]

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A New Beauty Trend: Instant White Cream – JAKPAT Free Survey Report

by on November 19, 2018

Having a healthy and bright skin is an indicator of the beauty of many people. Lately, there are new trends in the world of beauty, especially Korean inspired, namely tone up cream/ “instant white cream”. The instant white cream is the latest innovation that combines skincare and makeup base that has the instantaneous effect of brightening […]

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The 11.11 Shopping Festival – Survey Report

by on November 16, 2018

Welcoming National Online Shopping Day (or commonly called “Harbolnas”) in Indonesia and Singles Day in the world is an event awaited by many people and e-commerce players. A month before Harbolnas, precisely on November 11 (“11.11”), several e-commerce and marketplaces are competing to provide the best offers in the form of free shipping promos, cashback […]

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TrendTrack JAKPAT #15 – Weekly Media Monitoring Report – W4 October 2018

by on November 14, 2018

In the fourth week of October 2018, several new topics emerged such as the burning of the Tauhid flag, the accident of Lion air, and Karna Su Sayang. Meanwhile, there were also topics that had previously emerged and were still being discussed as issues related to the 2019 Indonesian Presidential election and the disaster in […]

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Kinship on Social Media: Are You Connected to the Family? – Survey Report

by on November 9, 2018

In the modern and post-modern society, there is shifting that people nowadays tend to put their “trust” in a friendship-based relationship rather than the kinship-based relationship (Giddens, 1991). This concept is aligned with a concept in which relationship in social media platforms is built on the friendship-based relationship since people aim to build an equal […]

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Renting Baby Stuff – Survey Report

by on November 8, 2018

Babies and toddlers’ needs become the biggest expenditure of a household (tirto.id, 2018) but nowadays there is a solution for it, which is baby stuff rentals which allow parents to save some money but still can fulfill their kids’ needs. It can also help some parents to fulfill temporary needs for example for a traveling […]

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Trend of Beauty Perfection – Survey Report

by on November 2, 2018

Along with the technology development, women’s effort to gain their version of “perfect beauty” is becoming more diverse. There are many kinds of contemporary beauty perfection treatments that are getting more popular nowadays. Hence, recently Jakpat has conducted a survey in order to highlight the phenomenon of beauty perfection among Indonesian women. In this survey, […]

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How Indonesian Millennials Perceive Marriage – Survey Report

by on October 24, 2018

Millennials right now are in the age range where a person usually get married at, which is around 22 to 37 years old. But millennials tend to be different from the older generations. Based on Susenas data year 1995 to 2016, the trend of the first marriage age is increasing. Millennials tend to delay marriage […]

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Vlog Survey Series: Vlog Audience – Survey Report

by on October 19, 2018

Along with the emerging “vlogging” phenomenon, it creates a new category in the media audiences: vlog audiences, or people who frequently watch the vlog. Indeed, the vlogging phenomenon won’t be this ‘happening’ without active audiences involved in it. The activity of vlogging is a two-way relationship between the vlogger and the audience. Hence, observing the […]