Category: Lifestyle

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Vlog Survey Series: Vlog Audience – Survey Report

by on October 19, 2018

Along with the emerging “vlogging” phenomenon, it creates a new category in the media audiences: vlog audiences, or people who frequently watch the vlog. Indeed, the vlogging phenomenon won’t be this ‘happening’ without active audiences involved in it. The activity of vlogging is a two-way relationship between the vlogger and the audience. Hence, observing the […]

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TrendTrack JAKPAT #13 – Weekly Media Monitoring Report – W4 September 2018

by on October 15, 2018

In the fourth week of September 2018, the issue of the 2019 presidential election was slightly displaced by the earthquake and tsunami in Palu-Donggala. The disaster was a major concern of respondents on several platforms, both social media, Youtube and online news. Research Details: 1,509 respondents of JAKPAT Proportioned by internet population The survey is […]

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Mom-Shaming: Perspective of Mothers – Survey Report

by on October 11, 2018

Motherhood is non-stop decision making and trial error. Starting with the decision about the child’s feeding methods, sleep habits, education, to daily decisions about the child’s discipline and health/safety. According to a survey from US Mott Children’s Hospital at the University of Michigan, six out of ten mothers of children ages 5 and under have […]

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Digital Parenting: The Habit of Online Information Seeking – Survey Report

by on October 8, 2018

Technology and the Internet, in particular, have drastically changed the way we receive information. Although technology use is increasing among all populations, PARENTS are more connected to and enthusiastic about technology than non-parents (NTIA, 2011). Recent reports from APJII (2017), the number of internet users in Indonesia has reached 143 million people with the highest internet […]

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TrendTrack JAKPAT #12 – Weekly Media Monitoring Report – W2 September 2018

by on October 3, 2018

2019 Indonesia presidential election has been dominating topic on several platforms, such as social media, YouTube, and online news.  In addition, several issues appeared in the top discussion on several platforms in the second week of September 2018, including Reza Arap on YouTube, 2018 Asian Games, #CrazyRichSurabaya as one of the jokes from the euphoria […]

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Moms Perception Towards Sweetened Condensed Milk – Survey Report

by on September 27, 2018

Recently, Indonesia National Agency of Drug and Food Control (BPOM) and Ministry of Health Republic Indonesia announced that the sweetened condensed milk (susu kental manis, herein after referred to SKM) is not categorized as milk product, as it contains much higher amount of sugar and calories instead of the protein. This condition led to controversy […]

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TrendTrack JAKPAT #11 – Weekly Media Monitoring Report |W4 August 2018

by on September 20, 2018

Indonesian people are very enthusiastic about the 2018 Asian Games. In the fourth week of August 2018, Asian Games became a trending topic on the various media platforms. We know that consumers now have so many ways to access information that matters to them, hence, they are very active across media platforms. What media do […]

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Indonesia Social Media Trend 1st Semester 2018

by on September 17, 2018

Studies have shown that quite a good number of people spend 25% of their time on the social networking platform. Social media nowadays offers innovative and easy to use the platform to mobilize people. It broadens the opportunity to share information among themselves. The level of people interaction become very high due to high use […]

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Skin Care Product: The Trend and Usage Experience

by on September 17, 2018

The trend of the beauty industry is not stopped only by the rising trend of wearing good makeup. The concerns of having a healthy, flawless, and beautiful skin are gaining public interest recently and attracts the consumer to try using skin care products. Understanding this trend, we would like to discover respondents experience in using […]

Indonesia Mobile Habit Survey Report-624

Indonesia Mobile Habit 1st Semester 2018: Mobile Entertainment

by on September 3, 2018

Currently, consumers use mobile devices almost in every aspect of their life, hence, mobile devices have been something that consumers keep within arm’s reach at all times. Marketers have been acknowledging this phenomenon, and mobile marketing has emerged as one of the effective channels to communicate and engage with their consumers. This report consists of […]