Category: Lifestyle

header highlight_small_RADIO ACCESS HABIT

Listen to the Radio – Survey Report on Indonesian Radio Access Habit

by on February 16, 2017

In this digital era, the new media has emerged hence urging the conventional media to evolve and transform. Among the simplicity and velocity that the internet offers, we wonder how about the recent condition of conventional electronic media such as radio? Moreover, how the audiences’ habit and preferences nowadays? Therefore, regarding to this matter, recently […]

highlight kecil

Airbnb Experience – Survey Report

by on February 8, 2017

The trend of accommodation network orchestrator start-up business seems to be rising in the recent years. The need of staying in a comfortable yet reasonable price accommodation is believed as the key of the business. Hence, the rising trend of travelling habit among people, especially millennials makes the accommodation network orchestrator play a significant role […]

header2_small - INSTANT FOOD

Instant Food Consumption Pattern – Survey Report

by on January 11, 2017

There is always a period of time when we are starving, but we get too tired or too lazy to cook. At this moment, for most people instant food is considered as their savior of the day. Without putting too much effort to cook something in the kitchen, all we have to do is just […]

header2_small - GROCERY SHOPPING BASED ON OCCUPATION

Occupational Based Grocery Shopping Habit – Survey Report

by on January 6, 2017

As part of our daily lives, grocery shopping can mean the same thing for anyone, but it may be practiced differently. Different occupation of respondents may have different habit when they conduct grocery shopping. In this survey, we categorize our respondent into three categories such as mother, single employee, and student. Our basic premise is […]

header2_small_GOOD CAUSE PURCHASE

Touch The Heart and The Head Will Follow: Marketing The Good Initiative

by on January 4, 2017

The purchasing habit of today’s consumer seems to shift from the previous years. Today, our consumer tends to be more concerned about the effect of company operational activities toward others. As the issue of corporate social responsibility is rising, most consumer believe that if they buy product from company that applies corporate social responsibility program, […]

higlight kecil

Seasoning Product Consumption Pattern – Survey Report

by on December 28, 2016

Seasoning product is an essential for our daily food processing. We need any seasoning when we cook the food as well as when we are about to serve and consume it. In this survey, we ask our respondents about their consumption pattern of seasoning product they regularly consume. We conduct the survey by asking 1.360 […]

highlight kecil

Cloth Cleaning Product Consumption – Survey Report

by on December 13, 2016

For anyone who believes in the importance of impression management, their appearance must be considered as an important matter foremost. They believe the way they appear to others play a pivotal role in creating people’s impression of themselves. However, being nice in appearance at some point is in line with being careful with our clothes. […]

highlight small

Battle of the Fast Food Restaurant – Survey Report

by on November 25, 2016

Fast food is the guilty pleasure among us all. Although we already know the controversy of fast food health issue, but it seems like most of us can never get enough of it. As the number of fast food chain in Indonesia is growing continuously, the competition among fast food chain become unavoidable. Offering the […]