Motherhood is non-stop decision making and trial error. Starting with the decision about the child’s feeding methods, sleep habits, education, to daily decisions about the child’s discipline and health/safety. According to a survey from US Mott Children’s Hospital at the University of Michigan, six out of ten mothers of children ages 5 and under have […]
Technology and the Internet, in particular, have drastically changed the way we receive information. Although technology use is increasing among all populations, PARENTS are more connected to and enthusiastic about technology than non-parents (NTIA, 2011). Recent reports from APJII (2017), the number of internet users in Indonesia has reached 143 million people with the highest internet […]
2019 Indonesia presidential election has been dominating topic on several platforms, such as social media, YouTube, and online news. In addition, several issues appeared in the top discussion on several platforms in the second week of September 2018, including Reza Arap on YouTube, 2018 Asian Games, #CrazyRichSurabaya as one of the jokes from the euphoria […]
Indonesian people are very enthusiastic about the 2018 Asian Games. In the fourth week of August 2018, Asian Games became a trending topic on the various media platforms. We know that consumers now have so many ways to access information that matters to them, hence, they are very active across media platforms. What media do […]
Studies have shown that quite a good number of people spend 25% of their time on the social networking platform. Social media nowadays offers innovative and easy to use the platform to mobilize people. It broadens the opportunity to share information among themselves. The level of people interaction become very high due to high use […]
Currently, consumers use mobile devices almost in every aspect of their life, hence, mobile devices have been something that consumers keep within arm’s reach at all times. Marketers have been acknowledging this phenomenon, and mobile marketing has emerged as one of the effective channels to communicate and engage with their consumers. This report consists of […]
We know that consumers now have so many ways to access information that matters to them, hence, they are very active across media platforms. What media do they consume? what topics they take an interest on? which media contents they like to read/watch? The Trend-Track study is initiated to capture what’s currently happening across media […]
Video social network apps have become quite a phenomenon in Indonesia recently. One of the most popular apps is Tik Tok. There are similar other apps such as Kwai, Musical.ly, and Dubsmash. In this survey report, we deliver information on those four apps, with a special discussion specifically on Tik Tok. Tik Tok has become […]
The Trend-Track study is initiated to capture current trend that happens on media that is consumed by netizen on biweekly then weekly basis. We have started our first trend track survey in the second week of March 2018, and we are currently publishing our second Trend Track survey report for the SECOND WEEK OF JUNE 2018. Hopefully, we can continue to […]
The Trend-Track study is initiated to capture current trend that happens on media that is consumed by netizen on biweekly then weekly basis. We have started our first trend track survey in the second week of March 2018, and we are currently publishing our second Trend Track survey report for the FOURTH WEEK OF MAY 2018. Hopefully, we can continue to […]