Social Media Amongst College Students in Indonesia Survey Report
In Indonesia, Intenet active users are dominated by users in age 17-25 years old in which then we can differ the segment into two : college students and fresh graduates. From previous researches, we might see how these active users mostly access internet through their mobile phone. Most activities done online is all about communication through social media and messenger app.
JAKPAT done two surveys related to college student segment to investigate 1. current active and new social media used by college students, 2. their most adored figure online or in social media. This survey is participated by 1314 respondents that at that time were college students in Indonesia.
Firstly, we asked them to select all options that applies regarding social media app or site they open at least once a day. The result shown in graph above. We can see that facebook is (still) most used ones followed by Instagram, Path, then Twitter.
If we compare male vs female respondent
|
Q1 (multiple answer) : Pilih akun sosmed yang anda gunakan secara aktif setiap hari (minimal anda buka sehari 1x)
|
Gender | |
| Male | Female | |
|
Option 1 : FB
|
469 | 435 |
| 35.69% | 33.11% | |
|
Option 2 : Twitter
|
237 | 257 |
| 18.04% | 19.56% | |
|
Option 3 : Tumblr
|
11 | 20 |
| 0.84% | 1.52% | |
|
Option 4 : Pinterest
|
15 | 21 |
| 1.14% | 1.60% | |
|
Option 5 : Instagram
|
290 | 429 |
| 22.07% | 32.65% | |
|
Option 6 : Linkedin
|
10 | 8 |
| 0.76% | 0.61% | |
|
Option 7 : Path
|
265 | 354 |
| 20.17% | 26.94% | |
|
Option 8 : Other
|
79 | 81 |
| 6.01% | 6.16% | |
|
Total
|
1376 | 1605 |
| 104.72% | 122.15% | |
We can see there is no big different in each segment result, only we can see higher percentage in Instagram and Path usage in female respondents.
Another insight, if we compare FB vs Instagram for younger age segment the result is tighter than the older ones. In age range 16-19 years old Instagram and Facebook get the similar percentage though FB is higher.
We also aksed, what is the new social app they just installed in less than a month. Below is the most answer content analyzed from JAKPAT open ended question shown in Slideshare:
For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
Click the icon to download XLS report
If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.
Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc).
If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.