Category: Fashion

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Indonesia E-commerce Trends 2nd Semester of 2021 – JAKPAT Survey Report

by on January 20, 2022

Online shopping platforms have become a part of people’s daily life these days. It is getting stronger since the COVID-19 pandemic, where people’s mobility is limited, online shopping is their primary choice to fulfill their needs. Through this survey, JAKPAT would like to invite you to explore the behavior, experiences, and perceptions of online shoppers […]

Female respondents spend their time by online shopping and male respondents to playing mobile games during emergency PPKM. (2)

Travel Trends 2021 – JAKPAT Survey Report

by on November 25, 2021

The decrease of COVID-19 cases in Indonesia leads to an increase in mobility. People are slowly back doing activities in public areas, even many people have started having face-to-face meetings. People are expecting to go on a trip due to its decreasing case. Through this study, JAKPAT wants to capture Indonesian vacation plans at the […]

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Indonesia Ecommerce Trend 1st Semester of 2021 – JAKPAT Survey Report

by on July 27, 2021

Online shopping has become part of the daily life of internet users. JAKPAT conducted a study on what trends occurred among online shoppers during the first semester of 2021. In this semester, JAKPAT also highlighted an incident that had gone viral about cash-on-delivery. How is the trend of online shopping among the big e-commerce players […]

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Things You Need To Know About BTS ARMY – JAKPAT Survey Report

by on June 25, 2021

In Indonesia, the uproar of ARMY (as BTS fans are called) also occurred during a recent event, including a collaboration between McDonalds and BTS which was named BTS Meal. This collaboration causes a vibrant reaction and long queues at many McDonald’s branches in Indonesia which caused several branches to be shut down due to COVID-19 […]

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Ramadan TVC Review 2021 – JAKPAT Survey Report

by on June 3, 2021

2021 marks the second year Ramadan amidst the pandemic. The government’s regulation is to tighten up the mudik trip to flattening curve case during Eid. Thus, more products and services adjust their advertisements to be related and suitable to the recent situation of Ramadan. JAKPAT conducted research on respondents’ assessment of 20 products and services’ […]

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Ideal Body Images: Perceptions VS Reality – JAKPAT Survey Report

by on April 12, 2021

Appearance is quite important, especially for women. body shape is one of the things that get special attention for many women. Through this study, JAKPAT wanted to know what a good body shape looks like in the eyes of female respondents in Indonesia and how they see their own bodies. For more detailed data, please […]

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Indonesia E-commerce Trend 1st Semester of 2020 – JAKPAT Survey Report

by on July 27, 2020

Online shopping has become a part of Indonesian consumer life, especially for active internet users. In this pandemic, people tend to be more familiar with online shopping where physical distancing makes the activities of people outside the home limited, online shopping is considered to be a solution to meet needs. In this study, JAKPAT tried […]

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Coronavirus Threat VS Travel Intentions – JAKPAT Survey Report

by on February 19, 2020

Novel coronavirus (nCov) was first reported in Wuhan, on December 20191. It continues spreading across the regions and countries. This raises awareness across the countries regarding the epidemic. A travel warning has been done in a few countries, one of them is the USA which warns its citizens who travel to China and vice versa. […]

INDONESIA ECOMMERCE TREND 2018 (22)

Indonesia Ecommerce Trend 1st Semester of 2019 – JAKPAT Survey Report

by on August 6, 2019

Since last year,t the number of e-commerce or online shopping platforms visitors have grown, and created a competitive market for those platforms. The big 5 players are Tokopedia, Bukalapak, Lazada, Shopee, and Blibli. JAKPAT tried to capture the online shoppers or consumers insight about online shopping platforms along the 1st semester of 2019, which includes […]

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JAKPAT TVC Review – Ramadhan 2019 Special Report

by on July 4, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy There are total 35 advertisement involved in this survey. Ranging […]