Category: Fashion

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Indonesia Ecommerce Trend 1st Semester of 2021 – JAKPAT Survey Report

by on July 27, 2021

Online shopping has become part of the daily life of internet users. JAKPAT conducted a study on what trends occurred among online shoppers during the first semester of 2021. In this semester, JAKPAT also highlighted an incident that had gone viral about cash-on-delivery. How is the trend of online shopping among the big e-commerce players […]

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Things You Need To Know About BTS ARMY – JAKPAT Survey Report

by on June 25, 2021

In Indonesia, the uproar of ARMY (as BTS fans are called) also occurred during a recent event, including a collaboration between McDonalds and BTS which was named BTS Meal. This collaboration causes a vibrant reaction and long queues at many McDonald’s branches in Indonesia which caused several branches to be shut down due to COVID-19 […]

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Ramadan TVC Review 2021 – JAKPAT Survey Report

by on June 3, 2021

2021 marks the second year Ramadan amidst the pandemic. The government’s regulation is to tighten up the mudik trip to flattening curve case during Eid. Thus, more products and services adjust their advertisements to be related and suitable to the recent situation of Ramadan. JAKPAT conducted research on respondents’ assessment of 20 products and services’ […]

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Ideal Body Images: Perceptions VS Reality – JAKPAT Survey Report

by on April 12, 2021

Appearance is quite important, especially for women. body shape is one of the things that get special attention for many women. Through this study, JAKPAT wanted to know what a good body shape looks like in the eyes of female respondents in Indonesia and how they see their own bodies. For more detailed data, please […]

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Indonesia E-commerce Trend 1st Semester of 2020 – JAKPAT Survey Report

by on July 27, 2020

Online shopping has become a part of Indonesian consumer life, especially for active internet users. In this pandemic, people tend to be more familiar with online shopping where physical distancing makes the activities of people outside the home limited, online shopping is considered to be a solution to meet needs. In this study, JAKPAT tried […]

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Coronavirus Threat VS Travel Intentions – JAKPAT Survey Report

by on February 19, 2020

Novel coronavirus (nCov) was first reported in Wuhan, on December 20191. It continues spreading across the regions and countries. This raises awareness across the countries regarding the epidemic. A travel warning has been done in a few countries, one of them is the USA which warns its citizens who travel to China and vice versa. […]

INDONESIA ECOMMERCE TREND 2018 (22)

Indonesia Ecommerce Trend 1st Semester of 2019 – JAKPAT Survey Report

by on August 6, 2019

Since last year,t the number of e-commerce or online shopping platforms visitors have grown, and created a competitive market for those platforms. The big 5 players are Tokopedia, Bukalapak, Lazada, Shopee, and Blibli. JAKPAT tried to capture the online shoppers or consumers insight about online shopping platforms along the 1st semester of 2019, which includes […]

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JAKPAT TVC Review – Ramadhan 2019 Special Report

by on July 4, 2019

TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy There are total 35 advertisement involved in this survey. Ranging […]

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What’s Your Holiday Allowance (THR) for? – JAKPAT Special Report

by on June 27, 2019

Lebaran, also known as Eid al-Fitr or Idul Fitri has become a long-awaited moment for many Indonesian people. One of the interesting traditions about Lebaran is about Tunjangan Hari Raya (THR).  THR is the yearly labor allowance given by the company to its employees in the month of Eid. Not only companies that give THR to employees, […]

INDONESIA ECOMMERCE TREND 2018

Indonesia E-commerce Trend 2018 – JAKPAT Survey Report

by on April 11, 2019

E-commerce competition is increasing in Indonesia, both for the players and the service and products as well. Indonesians are very welcome with this. Indonesian people enthusiasm urges e-commerce players in Indonesia make a more significant consumer reach, and occasional promotion or event to gain awareness and engagement. JAKPAT conducted a survey of trends in e-commerce […]