Studies have shown that quite a good number of people spend 25% of their time on the social networking platform. Social media nowadays offers innovative and easy to use the platform to mobilize people. It broadens the opportunity to share information among themselves. The level of people interaction become very high due to high use […]
The trend of the beauty industry is not stopped only by the rising trend of wearing good makeup. The concerns of having a healthy, flawless, and beautiful skin are gaining public interest recently and attracts the consumer to try using skin care products. Understanding this trend, we would like to discover respondents experience in using […]
Currently, consumers use mobile devices almost in every aspect of their life, hence, mobile devices have been something that consumers keep within arm’s reach at all times. Marketers have been acknowledging this phenomenon, and mobile marketing has emerged as one of the effective channels to communicate and engage with their consumers. This report consists of […]
The declaration of Indonesia’s vice presidential candidates became trending topics during the second week of August 2018 on several platforms, both social media and YouTube. We know that consumers now have so many ways to access information that matters to them, hence, they are very active across media platforms. What media do they consume? what topics […]
The trend of online purchasing or online shopping has been growing vastly in the past several years. And, that trend did not leave purchasing Qurban behind because now anyone can buy their Qurban from their computer or smartphone. Therefore we conducted this survey; we wanted to find out what the trend was going to be […]
The development of the world of modern medicine today is growing very rapidly. Nevertheless, there are still many Indonesian people who believe in traditional treatment. This development trend of traditional treatment seems to be growing rapidly in this country. In Indonesia, there are various types of traditional treatment that can be tried by the community, […]
This survey was meant to find out the meaning of the celebration of Indonesia‘s Independence Day. We wanted to see how enthusiastic the young generations represented by the millennials and generation Z were about symbolic activities or actions to nationalism. Therefore we asked the respondents about things like their preference toward local brands, the language […]
We managed a survey towards 1,277 respondents to see what they said about the Opening Ceremony of Asian Games 2018. Some moments became viral on social media. The questionnaire was distributed on August 18,2018 after 10 p.m through JAKPAT app. See what’s our respondents said about the opening ceremony For more detailed data, please download […]
We know that consumers now have so many ways to access information that matters to them, hence, they are very active across media platforms. What media do they consume? what topics they take an interest on? which media contents they like to read/watch? The Trend-Track study is initiated to capture what’s currently happening across media […]
Makeup has been an essential daily kit for most women. Today, as the trend of wearing makeup is significantly rising compared to decades ago, numbers of beauty brands are launching many inventions of their products. Hence, not only legendary beauty brands are creating product innovation, numbers of new makeup brands are also emerging. Understanding this […]