Skincare industry is rapidly growing, indicating that the industry has generated an enormous target market.Furthermore, it causes the continual release of the new products in the market. The presence of various skincare products make consumers have numerous preferences on them and it can have an impact on their loyalty to a product. Therefore it becomes […]
Since last year,t the number of e-commerce or online shopping platforms visitors have grown, and created a competitive market for those platforms. The big 5 players are Tokopedia, Bukalapak, Lazada, Shopee, and Blibli. JAKPAT tried to capture the online shoppers or consumers insight about online shopping platforms along the 1st semester of 2019, which includes […]
Nowadays, people put their lives on mobile gadgets. Starting from fulfilling essential needs, communication, studying/learning, work, and entertainment as well. From day to night, mobile gadgets offer a variety of activities that ease people in doing their activities. People are hardly quit from mobile gadgets activities on a daily basis. The high use of the […]
Most products have expired date, but in makeup products they also have a symbol what so called as PAO or Period After Opening which indicates how long you should stop using the product since the first day you opened the packaging. People might notice the expired date written on makeup products packaging, but they might not […]
In the first semester of 2019, Facebook, YouTube, and Instagram have considered as the top 3 most used social media. These three social media become the most daily accessed by most of social media users in Indonesia. Furthermore, Facebook is considered as the most informative platform by most of respondents while YouTube as the most […]
The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the fourth week of June 2019, the issue of the political topic surrounding the Indonesian election was a major concern of Indonesian internet users. Meanwhile, Korean culture also seems increasingly popular in Indonesia, some Korean content was quite […]
TV advertisement plays an important role for a brand. In Ramadhan in 2019, JAKPAT conducted research on respondents’ assessment of TVC from several product that has special TVC made for Ramadan edition. The assessed aspects include: Ad awareness Purchase Intention Overall Liking Uniqueness Believability Relevancy There are total 35 advertisement involved in this survey. Ranging […]
Parcels exchanging is a common thing in Indonesia, especially at Eid al-Fitr. It symbolizes to share happiness and to tighten up the relation towards each others. This tradition will continue to run, especially the tradition of the sending-receiving parcel for special occasions. JAKPAT conducted surveys on the habit of giving parcel during Eid 2019. For more detailed […]
Lebaran, also known as Eid al-Fitr or Idul Fitri has become a long-awaited moment for many Indonesian people. One of the interesting traditions about Lebaran is about Tunjangan Hari Raya (THR). THR is the yearly labor allowance given by the company to its employees in the month of Eid. Not only companies that give THR to employees, […]
The 11th track trend will present media monitoring carried out by JAKPAT during Ramadhan 2019, from the first week to the fourth week. This report covers topics on social media and Youtube, as well as Indonesian TV shows. In addition, we also capture the trend of new platforms, such as podcasts and video streaming. For […]