In the past few days, there was a huge “demo/protest” done by Indonesian college students towards the government’s newest plan in RUU. Nowadays, Gen Z brings new dynamics ambiance in society. Growing up in a rich culture of current technologies, there is no way for them to miss a little information. The latest “demo/protest” is […]
According to the Southeast Asia Tobacco Control Alliance (SEATCA), Indonesia has the highest number of smokers in Southeast Asia which is 65,19 million people.¹ Riskedas’ data in 2018 even records that the number of smokers in Indonesia keeps increasing. There is 33,8 % the number of smokers above 15 years old, who’s 62,9% of them […]
Product packaging has an important role for brands. Its function it’s not only as a “package” but also as a branding tool to shape consumers’ perceptions towards the brands. On the other hand, packaging could be a signature for brands to differentiate themselves from others. The aim is to attract consumers which leads them to […]
In recent years, online games have experienced very rapid development with various genres and types of devices. Now online games can be easily accessed and played by gamers. According to data from Newzoo, mobile game players in Indonesia reached more than 52 million people and dominated by 53% of adult players aged 21-40 years. This shows […]
The rising of Youtube and Instagram popularity has been affected by the effectiveness of influencer’s existence in the marketing of the product. It has been confirmed by another previous study that stated 80% of marketers find that influencer is an effective marketing strategy. In the first semester of 2019 research by JAKPAT, the trend of […]
According to the AirVisual, Jakarta has stated as the most polluted city in the world on July 26th, 2019, with its Air Quality Index (AQI) in 195. This shows that capital has bad and unhealthy air. AirVisual suggests avoiding outdoor activities for “sensitive” people. Everyone should put on their masker, ventilation is not suggested, and […]
Eid al-Adha is one of the Muslim holidays that is annually celebrated.This day suggested people with a good financial condition to participate in Qurban (animal sacrifice), as it’s Allah’s command to Prophet Ibrahim. The meat from Qurban will be distributed to the ones who need it. The distribution involves many parties; official distributor institutions, people […]
August 4th, 2019 was a historical day due to the massive blackout in Jakarta, some parts of West Java, Banten, and a small of Central Java, which happened around 11.50 WIB Jakarta time. Some areas got the electricity back at 18.00 while some others got it at 21.00 WIB. This blackout caused by disruption on […]
JAKARTA X BEAUTY 2019 is an annual event for beauty enthusiasts, which is held by a well-known beauty media in Indonesia named Female Daily. In line with the beauty trend popularity and its improvement, this event is quite viral among beauty enthusiasts. This event invited several beauty influencers and advisors, as well as many well-known cosmetic brands. […]
Skincare industry is rapidly growing, indicating that the industry has generated an enormous target market. Furthermore, it causes the continual release of the new products in the market. The presence of various skincare products make consumers have numerous preferences on them and it can have an impact on their loyalty to a product. Therefore it […]