In this digital era, the existence of social media influencers is increasingly considered. Especially in the beauty industry, people are looking up to them for references. The number of followers or subscribers is a success standard for influencers, which later becomes a mark for brands for their marketing plan in terms of endorsement. This tracking […]
COVID-19 pandemic has changed the life of many people. At present, the entire world including Indonesia has entered a “new normal” transition period. The JAKPAT study aims to find out what things have changed from Indonesians’ habit, their perspective towards the “new normal”, and how they view their lives after this pandemic. For more detailed […]
Recently, Work From Home (WFH) becomes a-must-be followed working method to continue daily work activities since the COVID-19 pandemic has struck out. There are several issues related to WFH such as readiness/availability of the software and hardware, need to spend more budget for airtime/internet connection cost, and also the readiness of our people to do […]
Ramadan is a meaningful month for all Muslims in the world including in Indonesia where the majority of the population is Muslim. However, this time Ramadan feels very different from previous years with the existence of the Covid-19 pandemic which requires people to stay at home and cannot be free to keep in touch with […]
Ramadan and Eid al-Fitr are very meaningful moments for Indonesians. However, the COVID-19 pandemic made Ramadan and Eid feel different this time. As in previous years, JAKPAT has conducted a survey of 1,500+ mobile users in Indonesia about their experiences of fasting and celebrating Eid amid the pandemic. For more detailed data, please download the […]
COVID-19 pandemic has changed in people’s habits and routines in Indonesia and throughout the world. The change affected a lot of aspects including consumption and media accessibility. JAKPAT conducted a tracking survey to 1000+ respondents in several regions in Indonesia about their anxiety towards COVID 19, as well as their daily and habit consumption. […]
The current pandemic situation causes difficulties in the world’s economy including Indonesia. Citizens are forced to stay at home and it leads to certain bankruptcy in several sectors. According to Director-General of the Ministry of Manpower of Training dan Productivity Development: Satrio Lelono, approximately 2,9 million Indonesians have been fired and laid off due to […]
April 21st is Kartini’s Day also known as Women’s Emancipation Day where we commemorate RadenAjengKartini, the hero of Indonesian women’s empowerment. In this modern era, the struggle of R.A. Kartini is often associated with gender equality. Gender refers to standards of concepts, values, norms, stereotypes that are actually formed by society itself. As in the […]
COVID-19 or Coronavirus has been spreading throughout Indonesia and it’s affected citizens’ daily activities. The hashtag #dirumahaja and #workfromhome which are widely circulating on social media is one of the government’s efforts to reduce the spread of this virus. People are encouraged to work and do activities inside the house that they can limit outdoor […]
Product packaging holds an important role in a product, especially for FMGC products such as chocolate. The packaging is also highly correlated with marketing activities, one of them is creating a special or limited edition packaging for different occasions like Valentine’s Day. Chocolate is one popular product that has Valentine’s Edition packaging to grab customers’ […]