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Online VS Offline Shopping: Gadget – JAKPAT Survey Report

by on April 22, 2019

The lives of people have been made easier by using the internet for various things from getting offers and completing simple daily tasks, including shopping. Lately, online shopping has become increasingly popular, even for product categories such as gadgets, many people are interested in buying these products online. But even though we like online shopping […]

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JAKPAT Trend Track #6 2019 – Survey Report

by on April 19, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the fourth week of March 2019, the Jakarta MRT topic is widely discussed on several internet-based media platforms, such as social media, Youtube, and online news. It even slightly defeated the topic of the Indonesian general election which […]

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Indonesia E-commerce Trend 2018 – JAKPAT Survey Report

by on April 11, 2019

E-commerce competition is increasing in Indonesia, both for the players and the service and products as well. Indonesians are very welcome with this. Indonesian people enthusiasm urges e-commerce players in Indonesia make a more significant consumer reach, and occasional promotion or event to gain awareness and engagement. JAKPAT conducted a survey of trends in e-commerce […]

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JAKPAT ADS REVIEW 2018: Bank – Survey Report

by on April 5, 2019

TV commercial plays an important role for a brand. In 2018, JAKPAT conducted research on respondents’ assessments of TVC from several categories of products. Aspects assessed include: Ads awareness Purchase Intention Overall liking Uniqueness Believability For bank category, JAKPAT involved 3 advertisements from BCA, BRI, and Mandiri. These brands have been chosen based on TOP BRAND 2018 * *http://www.topbrand-award.com/top-brand-survey/survey-result/top_brand_index_2018_fase_1 For […]

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JAKPAT Trend Track #5 2019 – Survey Report

by on April 4, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the second week of March 2019, aside from being preoccupied with the topic of elections on April 17, this week the attention of social media users, Youtube viewers, and online media readers were focused on the marriage of […]

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JAKPAT Trend-Track #4 2019 – Survey Report

by on March 22, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. The topics related to the second round presidential debate are very popular on the internet (Youtube, social media, and online news). In addition, the South Korean drama series this week managed to outperform the popularity of the American series […]

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Baby Complementary Feeding: Homemade, Instant food, and Biscuits

by on March 20, 2019

Modern moms face a new challenge in motherhood life, which is the social media trend. They could discuss anything about parenting including feeding the baby. The new trend is now not only discussing, but moms post the recipes of baby food to Instagram. This trend could affect how moms give food to their baby, perhaps […]

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JAKPAT Trend Track #3 2019 – Survey Report

by on March 13, 2019

The Trend-Track study by JAKPAT is initiated to capture what’s currently happening across media platforms on a biweekly basis. In the second week of February 2019, several topics are equally popular in online platforms, both on Youtube social media and online news. The most popular is the angry ticketed motorcyclist, Adi Saputra who destroyed his motorcycle after being ticketed […]

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2019 Valentine’s Day Celebration in Indonesia – Survey Report

by on March 12, 2019

Valentine’s Day in Indonesia is celebrated but also cursed at the same time as Indonesia is a multicultural country with people from different background and thinking pattern. Some groups may hold a campaign about anti-Valentine’s Day but some other groups make a totally different campaign, for example creating a Valentine’s Day special packaging product. But […]

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Indonesia Social Media Trend 2nd Semester of 2018 – JAKPAT Survey Report

by on March 1, 2019

In the second quarter of the year 2018, Facebook and Instagram still remain the most used social media brand in Indonesia. At first, Instagram is the social media for entertainment purpose and Facebook for seeking information. But Instagram as of now has more varied content for both entertainment and informative content. Instagram has become more […]