With the advancement of technology that has made everything easier nowadays, the habit of shopping has shifted; including shopping for fashion items. Nowadays we are able to find many online shopping sites that sell fashion items and it has made us a lot easier to get a product that we hardly get before. However, do people really switch to online shopping and leave the offline way? Regarding to that matter, recently JAKPAT has conducted a survey in order to see how Indonesian’s habit and preference toward fashion shopping, particularly to compare between the online and the offline way. This survey was conducted to 3017 respondents of JAKPAT, with a total of 2481 respondents admit to have shopped online for fashion items. Apparently, though many respondents have shopped online for fashion items before, most of them still prefer offline fashion shopping to online fashion shopping. You can find out more information in our full data reports. Here is a list of the highlighted information:
- Experience and Preference: General Findings
- Experience Based on Last Time Purchase
- Experience Based on Habitual Purchase
- Preference Based on Fashion Items
- More About Online Fashion Shopping
- Never Shopped Online For Fashion Items Before
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