There has been a viral article with a picture of men living in the old days, representing a royal look from a certain country. The captioned picture emphasizes how the men are wearing high-heel shoes. The article talks about how high-heel shoes back then worn by men to indicate their high status. Fast forward today, a man could feel ashamed to wear a shoe with a high heel. Such an image is caused by how shoes with high heels are strongly associated with female gender.
A similar phenomenon is currently happening now. Probably not too long ago, a group from a certain gender who goes to a beauty center to have their face cleansed and maintained belongs to that of female. Women in general naturally love to look pretty through certain beauty maintenance. Visiting a beauty center specialized for facial treatment is a popular option.
Today, according to this survey, men also go to have their skin taken care of by professionals. How does it start for men?
It can be said that it all starts from a simple care for washing the face. Of 133 male respondents, 93,98% admitted that they care for the cleanliness of the face. Even 37,60% of that number claimed to say that they pay such a high attention to the facial cleanliness. Another 30,40% of them said that they just care enough.
One easy step to having a clean feeling face is to wash it. Majority of the male respondents (89,60%) who had previously claimed that they care for their facial skin later admitted that they wash their face regularly. And, most of them (77,68%) said to wash their face every single day. That shows already how majority of the male respondents care for their facial skin.
The most popular times of the day for the male respondents to wash their face are the morning, the afternoon and the evening. 50,40% of the male respondents admitted so. During those times, when exactly do they actually wash their face? Well, 75,20% said that they do it at the same time as they take a bath. The other three most popular occasions during the day are: after an outdoor activity (50,40%), when the face feels dirty (48,80%), and prior to bed time (42,40%).
Now, in the beginning of our talk, we mentioned how beauty centers specific for facial treatment are often associated with female gender as the majority of the users or customers. Our survey found that just over 20,80% of the male respondents claimed they visit a beauty center for facial treatment. Although still, the majority (78,40%) claimed otherwise. But, 20,80% is not a small number to ignore as it could grow higher in the future.
For the male respondents who visit a beauty center, the most popular reason for the visit is skin problem –mostly of acnes or acne scars (62,96% of claimers) The second popular reason belongs to ‘wanting to have brighter looking skin’ – it was 37,04% of claimers. From that fact alone, we could presume that men might also slowly grow to having the interest in brightening their facial skin. We may find a significantly bigger number in a year or two.
Interestingly enough, 37,04% of men who visit a beauty center do it once a month. Although, ironically, a slightly bigger percentage of the male respondents (40,74%) visit a beauty center without a periodic pattern.
Of all popular names or brands of beauty centers in Indonesia, Natasha sits on the second most popular one for the male respondents who like to have their facial skin professionally treated –with a percentage of 18,52%. The most popular option for a professional treatment place is a dermatologist; 22,22% of the male respondents claimed so. Dermatologists may be found in hospitals, too.
As for the visiting habit, whether the male respondents visit the same beauty center or clinic, 48,15% of respondents do come back to the same beauty center. Meanwhile 51,85% of the male respondents occasionally visit more than one beauty center at a time.
Not only that they visit for a facial treatment, the male respondents also admitted to buying products offered for sale by the beauty centers. The number for those who buy the products is as high as 66,67%. While 72,22% of them routinely do a repurchase.
For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
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