Nowadays, we can find any information straightforwardly, such as entertainment, food, finance, service and travel. Internet really pampers us with much information. If you want to spend your leisure time by travelling, internet provides many references through sites and apps on it such as Traveloka, Agoda, Booking.com, etc.
Recently, JAKPAT conducted a survey concerning people’s habits when accessing travel apps or sites. This survey was followed by 2907 respondents.
We asked when they plan to travel do they visit any site or use any apps?
| 1 | None | 1032 | 35.5 % |
|---|---|---|---|
| 2 | Traveloka | 797 | 27.42 % |
| 3 | Official Airline Sites | 726 | 24.97 % |
| 4 | Train Office Sites | 674 | 23.19 % |
| 5 | Tiket.com | 519 | 17.85 % |
| 6 | Agoda | 421 | 14.48 % |
| 7 | Booking.com | 162 | 5.57 % |
| 8 | Other option | 123 | 4.23 % |
| 9 | Hotels.com | 120 | 4.13 % |
If we looked at the survey result above we can see that they use apps and travel sites to look for transportation ticket whether air or land first, then book any accomodation.
And comparing male vs female respondent, Traveloka becomes the most accessed site by male respondents, while most female respondents access airline official sites. This might reveal an insight that more male likely to compare airline offers before purchasing, while slightly more female already have preferred brands of airline that will be used and go directly to airline sites.
| Q1 (multiple answer) : When you plan to travel, is there any site or apps you use to plan your travel trip? | Total | Gender | |
| Male | Female | ||
| Option 1 : None | 998 | 571 | 427 |
| 34,33% | 19,64% | 14,69% | |
| Option 2 : Official airline sites | 709 | 354 | 355 |
| 24,39% | 12,18% | 12,21% | |
| Option 3 : Official Train Sites (KAI) | 661 | 352 | 309 |
| 22,74% | 12,11% | 10,63% | |
| Option 4 : Tiket.com | 504 | 271 | 233 |
| 17,34% | 9,32% | 8,02% | |
| Option 5 : Traveloka | 779 | 431 | 348 |
| 26,80% | 14,83% | 11,97% | |
When plan a travel trip, which of your needs are addressed by Travel Sites/Apps?
| # | Option | Total Answer | Percentage |
|---|---|---|---|
| 1 | Ticket booking | 1651 | 56.79 % |
| 2 | Navigation | 1483 | 51.01 % |
| 3 | Toursit review | 1378 | 47.4 % |
| 4 | Booking hotel | 898 | 30.89 % |
| 5 | Entrance ticket | 582 | 20.02 % |
| 6 | Car Rental | 314 | 10.8 % |
| 7 | Other option | 22 | 0.76 % |
Male and female respondents also shared the same thoughts. Check detail on our XLS report to compare response between male and female respondents.
Last Trip Made and To Where?
We use open text question to ask to which city the last domestic trip respondent made.
| 1 | Bandung | 298 | 10.25 % |
|---|---|---|---|
| 2 | Bali | 275 | 9.46 % |
| 3 | Jakarta | 185 | 6.36 % |
| 4 | Yogyakarta | 182 | 6.26 % |
| 5 | Malang | 154 | 5.3 % |
| 6 | Jogja | 111 | 3.82 % |
| 7 | BOGOR | 91 | 3.13 % |
| 8 | Semarang | 74 | 2.55 % |
| 9 | Surabaya | 73 | 2.51 % |
| 10 | Jogjakarta | 63 | 2.17 % |
| 11 | Solo | 52 | 1.79 % |
| 12 | Medan | 43 | 1.48 % |
| 13 | Lombok | 28 | 0.96 % |
| 14 | pangandaran | 27 | 0.93 % |
| 15 | Garut | 25 | 0.86 % |
| 16 | Denpasar | 23 | 0.79 % |
| 17 | Palembang | 20 | 0.69 % |
| 18 | Magelang | 19 | 0.65 % |
| 19 | Padang | 19 | 0.65 % |
| 20 | Puncak | 18 | 0.62 % |
More than 75% of respondents do not book any travel agent for domestic travel
We then asked with open text type question to respondents that stated they do not book trip trough travel agent on why they did not book travel agent for their last domestic trip. Content analyzed by JAKPAT, below are the top 10 answers :
| # | Answer | Total Answer | Percentage |
|---|---|---|---|
| 1 | Expensive | 66 | 2.27 % |
| 2 | Unnecessary | 42 | 1.44 % |
| 3 | Not available | 39 | 1.34 % |
| 4 | Easier | 35 | 1.2 % |
| 5 | Short Distance | 33 | 1.14 % |
| 6 | Troublesome | 26 | 0.89 % |
| 7 | Can do it by self | 22 | 0.76 % |
| 8 | Easy | 19 | 0.65 % |
| 9 | Lazy | 18 | 0.62 % |
| 10 | Much more practical | 16 | 0.55 % |
For more detail you can download XLS report at the button below. AKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
Click the icon to download XLS report
And also PDF Report here:
If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.
Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc).
If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Bizdev - Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.