Netflix in Indonesia: What are Indonesian Audience Saying?

For Indonesian people watch foreign films in cinemas is not enough because not all foreign films screened in cinemas. There are many ways that have been carried out by Indonesia’s audience can enjoy movies or tv series abroad. Ranging from rent vcd / dvd, dvd pirate , to download a movie file on Torrent, or even in some cities the cafe-internets provide movie files that can be easily copied.

Not long ago, precisely January 7th, 2016, Netflix is present in Indonesia. Netflix is a rental service film / series online with the subscription each month. Netflix can be enjoyed on multiple devices such as smartphones, tablets, PC / laptop, smart tv. Netflix predicted can answer Indonesian problems in watching foreign movies/series. But is it true? Does Netflix can change people’s habits Indonesia to download movies in Torrent?

We also conducted a survey to 450 respondents, aged 20-35 years, in several major cities in Indonesia. Profile of respondents can be seen in the survey report (.xls). This survey aims to look at the habits of the people of Indonesia in watching foreign movie / series, whether they know or have heard the inclusion of Netflix in Indonesia, and if they are interested to subscribe.

We started the survey by asking about the habit of watching a foreign film. On this question we used multiple answer, so that respondents could choose more answers than 1. Watching in the cinema was still a favorite of the majority of respondents (67.11%), while in the second position of the respondents admitted to downloading via Torrent (or website such) (44.44%).

For series, download through Torrent (or website such) still seems to be a favorite (39.10%), while the cable tv in second place (33.26%). American tv series of the most widely selected by the respondents, while the second highest occupied by South Korea.

Next question we started asking respondents about their awareness to Netflix. Apparently, more than 50% of respondents did not know what Netflix was. However 50% of all respondents had heard about the inclusion of Netflix to Indonesia.

After that, we moved forward giving a brief explanation of what Netflix so that respondents who did not know can gain an understanding to be able to continue with the next survey question.

We asked respondents about the interest in Netflix, it turned out approximately 70% of the respondents are not interested in subscribing to Netflix by reason prefer to download films via Torrent or free streaming. While the rest claimed to be interested in subscribing to the reason can watch the movie / series as much as possible.

We continued by asking if they have subscribed Netflix, only about 10% of all respondents who claimed to have a subscription. The age group most widely subscribed to exist in the age of 30-35. Majority of them subscribed to Basic Package by paying IDR 109.000 per month .

Related to national TV shows, approximately 40% of respondents who have not subscribed to said if they subscribe to Netflix, they will become reluctant watching national television.

To those Who have not subscribed we asked if they subscribe they will still go to the cinema depends on what movie to watch (54.39%), and some admitted to no longer downloading from Torrent (38.60%)

For more detail you can download XLS report at the button below (bahasa). JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.