Source: eMarketer
Smartphone penetration in Indonesia has continued to growth in recent years. We beat India and Philippines penetration that is 5 up to 8 lower than our percentage. But then how do Indonesian treat their smartphone? This blog post highlight specific habit of smartphone user in Indonesia related to smartphone damage they faced when they are using their smartphone.
JAKPAT surveyed 200 respondents from user of JAKPAT Mobile Apps randomly to 17-45 age ranges and all provinces in Indonesia.
76% respondents admitted they have experience smartphone damage at least once meanwhile 24% respondent admitted they never experience any smartphone damage .
JAKPAT continue to ask 76% or as many as 152 respondents about their smartphone incidents occurred. 37.07% respondents damaged their smartphone (cracking, broking, bruising, etc), 21.55% respondents dropped their phone into water, 19.83% respondents lose their smartphone, and 12.5% respondents had their smartphone stolen. The rest respondents (9,05%) give other answer like had their smartphone attacked by virus and damage their smartphone software.
In addition, men and women are same level prone to damage their smartphone in the house. The order of most common place where smartphone damage occurs is home, public place, inside car or above motorcycle, toilet, street, and the last is recreation place (such as beach, mountain, etc).
This can occur because the sense of secure by using smartphone protection. 78,95% respondents said that they’re using protection for their smartphone such as screen guard, soft case, hard case, and others. Just as many as 21,05% respondents feels secure although they doesn’t use protection for their smartphone.
If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
Click the icon to download XLS report
Interested to do the same survey? Register with JAKPAT now and create a survey from your dashboard and send it to our 20,000+ mobile respondents.
Source:
http://www.nielsen.com/ph/en/insights/news/2014/asian-mobile-consumers.html
http://googleasiapacific.blogspot.com/2014/08/its-summer-its-asia-its-smartphones.html
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