Watching video tutorials become a regular thing people do to find references, search for a solution to the problem or even just to spend leisure time. This time, Jakpat conducted a survey to find out the habits of people watching the video tutorials. The survey involved 207 respondents women aged 18-29 years in Greater jakarta.
At this time Jakpat poll discovered a new phenomenon in the use of leisure time. Recorded, 21.53% of them fill their free time when being asked their motivation watch tutorials via video. That answer comes second after “To find reference” with 38.78%.
Interestingly, communication technology infrastructure was influential to the frequency of access to video tutorials. The indicators can be seen from the number of respondents who use smartphones to access the video tutorials; 64.80%. The figure is far left of the respondents using a laptop; 21.43% and personal computers; 10.71%.
The number of respondents who chose a smartphone turns to the selection of linear time to watch it. Recorded 38.27% of respondents chose the evenings or when unwind at home. While the rest prefer to watch a video tutorial in the office / campus; 37.76% and when the holidays 22:45%. This indicates that respondents are more comfortable using a smartphone because of its advantages are lightweight and easy to carry anywhere.
Regarding the platform that is often used to watch video tutorials, YouTube still be excellent with the results; 95.92%, followed by Instagram; 55.61%, Facebook; 31.12%, Website; 12.24%, Twitter; 4.59%. But unique, respondents were more comfortable using Google / search engines as the initial search process to then open a web / platfrom to be addressed. Respondents who use a search engine stood at 57.65%.
Regardless of why and how accessible video tutorials, we also asked how often respondents watch it. The answer is quite varied, but very few respondents who watch video tutorials on a daily basis (9.18%). The majority of respondents choose to watch it a few times a month (34.78%), and a few times during the week (27.54%). In these times it turns out many of the respondents who watch for 3-4 times; 45.41%, the remaining 1-2 times; 27.55%, and 5-6 times; 16.84% of the time.
Satisfaction of respondents in meeting the expectations are at a moderate level, with 5 out of 10 survey respondents found the reference when watching video tutorials, while 3 out of 10 respondents said finding a solution, and 2 out of 10 respondents do not always find a solution. Lastly, the type of tutorials that are frequently accessed by respondents most are make-up tutorial; 73.98%, cooking; 53.06%, guide wear hijab; 38.27%.
For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gender,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.
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