Having a healthy and bright skin is an indicator of the beauty of many people. Lately, there are new trends in the world of beauty, especially Korean inspired, namely tone up cream/ “instant white cream”. The instant white cream is the latest innovation that combines skincare and makeup base that has the instantaneous effect of brightening dull skin and creating an evener skin tone.
The word instant and brightening skin has attracted the attention of many Indonesians who want to have white skin like Korean people. In facts, one of the most popular products with the highest revenue in Indonesia are whitening products. Various local beauty brands have adopted these beauty trends by releasing their own products.
Regarding this trend, JAKPAT has conducted a survey towards 2,331 respondents in nationwide to explore respondents response about the trend of instant whitening cream on the market. Several topics that would be covered in this report:
- Respondents perception of beauty & healthy skin
- Respondents skin problems & treatment
- The importance of having white skin
- Preference of instant white cream products
For more detailed data, please download the PDF file down below.
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