Indonesian Bank Choice : Student vs Employees Survey

JAKPAT conducted a survey on bank choice and saving feature products owned by respondents of JAKPAT in Indonesia. 884 respondents were in and they are JAKPAT users. In this survey, 431 respondents were students and 453 were employees. Survey is done in 2 Hours. And when creating survey in JAKPAT you can target your respondent specifically by profession for example you want to target described in the picture below:

From 432 student respondents, 83.33% had bank accounts, whereas 10.67% didn’t. Five banks mostly chosen by students were: BCA with 28.86%, Bank Mandiri 22.72%, 17.69% of them had BNI accounts, BRI as many as 17.32%, and CIMB Niaga had 5.17% respondents.

In this survey, the respondents asked to mention their major reason in choosing the bank. Some of their reasons are ATM facilities, bank account used by their campuses, bank chosen by their families, bank’s good reputation, bank’s satisfying services, and bank’s locations. For student respondents, some of their major reasons in choosing banks were bank account used by their campuses, bank chosen by their families In this survey respondent asked to mention their bank accounts’ features, such as ATM, Internet Banking, Mobile Banking, SMS Banking, and Telephone Banking. The most used feature was ATM, whereas Telephone Banking was the least.

In this survey, 453 employees took roles as our respondents. As many as 90.29% respondents had bank accounts and 9.71% didn’t. The top five banks, in which same as those chosen by students, chosen by employees were: 24.69% BCA, 22.94% Bank Mandiri, 18.74% BNI, 15.35% BRI and the last was CIMB Niaga with 5.17%.

There were similar results of the reasons in choosing the banks. The only slight difference was the bank accounts used by employees’ company came up in the results.

For bank accounts’ features, the most used was stil ATM and the least was Telephone Banking.