This time, JAKPAT invited JAKPAT respondents in a survey on government regulation which urge all cigarette brands to put a horrific picture on the package of cigarette.

How will this regulation affect people’s habit in smoking? 

This survey conducted to 313 respondents who were active smokers. Most of them, 59.42% out of total respondents, smoked for more than five cigarettes a day, meanwhile there were those, 17.89% respondents, who smoked 2 – 3 cigarettes a day. Respondents smoked 4 – 5 cigarettes per day came with 15.97%. The rest, which was 6.71%, only smoked a cigarette per day.

This survey conducted in 4 hours. And to target Active Smokers we use JAKPAT targeting tools when creating a survey. In JAKPAT Targeting tools you can target to send your survey to respondent based on their demographic profile or even more specific their mobile profile (what device they used, what telco operator they used) and also in this case is their health profile as seen below:

For the most favorite brand, Sampoerna came on top, it was shown by 28.12% respondents chose this brand. Gudang Garam came in second, also looking to be respondents favorite, JAKPATers choosing this brand were 17.89% of them. Besides those two brands, Djarum Super and Marlboro came with 15.34%. Dji Sam Soe and Lucky Stricke came consecutively with 3.83% and 0.64%. The rest, 18.85% of respondents chose other brands; such as Dunhill, Wismilak, GG Mild, U Mild, Class Mild, Camel, etc.

Most of the respondents, as many as 85.15%, knew govt regulation (PP No 109/tahun 2014 dan Peraturan Menteri Kesehatan No. 28) about cigarette brands must put a warning of how dangerous smoking affects our health by attaching a horrific picture, only 11.85% of them who didn’t know this matter.

In addition, respondents responds that the horrific picture scared them a bit, but it didn’t affect much on their smoking habits. It shows that 36.42% of the respondents scared of it, but keep smoking. Eventhough, it was horrific, 34.19% of respondents didn’t get affected at all.

It was only 23.96% of respondents who smoked less after seeing the picture. The other way to avoid the picture was replacing the package, there are 4.15% respondents applied this way. There were not many of them who really quit smoking, based on the survey only 1.28% respondents who quit smoking after the regulation was applied.

Nonetheless, the horrific picture didn’t affect the needs of changing their cigarette brands, because 96.49% of the respondents stated they kept consuming the same brand.

Cek PDF report here on slideshare:

If you want to download the report please click download XLS report below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, location by province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 23,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey.

Those 23,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

If you want to do research toward our respondent, please signup here and directly create your survey there. Or directly contact our Sales Representative – Chrisprastika at +62-878-3908-9833. To non-Indonesian client, we offer free translation from foreign languages includes English, Chinese,Hindi,etc.