The clothes pile up in the laundry basket at home. At some point, they need to be taken care of. Yes, it can be a tedious task, but it would not be cool to wear the same soiled and stinky clothes again. But even doing the laundry requires decisions to be made. How should the clothes be washed? Who washes them? What products should be used? As well, what brands work best? After all, an investment was made into purchasing the clothes, and we want to make every rupiah count by having our clothes last a long time.

Since it is generally women who handle housework, we surveyed moms to ask them about their laundry practices. This survey was followed by 346 respondents.

 

First, we asked how the family’s laundry is usually washed. Almost three-quarters of our respondents (74.28%) said that they use a laundry machine while 21.68% reported washing by hand. A small number reported sending their laundry off or using a different option. 

Most people (78.61%) do the laundry themselves. The rest (21.39%) have a helper to take care of it. 

If we look at a breakdown based on spending level per month, we find out that who takes care of the laundry can be correlated to spending level. The greater the spending level, the likelier it is that the helper does the laundry. For comparison, 2.56% of our respondents with a household spending level of less than $100 per month have a helper whereas that number is at 62.50% for with a spending level exceeding $750 per month. Even jumping into the second spending bracket of $101-$200 represents a remarkable difference – from 2.56% to 15.45% of respondents within the respective bracket.

Q2 (single answer) : Siapakah yang mengurus cucian pakaian sekeluarga anda?	Spending Level
	< USD 100	USD 101 – 200	USD 201 – 300	USD 301 – 500	USD 501 – 750	> USD 750
Option 1 : Saya sendiri	38	93	67	56	12	6
	97.44%	84.55%	76.14%	75.68%	63.16%	37.50%
Option 2 : Pembantu	1	17	21	18	7	10
	2.56%	15.45%	23.86%	24.32%	36.84%	62.50%
Total	39	110	88	74	19	16
	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%

Based on residence, it seems that mothers in Jakarta (35.71%) were more likely to have a helper for the laundry in comparison to mothers in other provinces.

Q2 (single answer) : Siapakah yang mengurus cucian pakaian sekeluarga anda?	Province
	DKI	Jawa Barat	Jawa Tengah	DIY	Jawa Timur	Banten
Option 1 : Saya sendiri	45	71	30	14	56	20
	64.29%	87.65%	78.95%	82.35%	81.16%	76.92%
Option 2 : Pembantu	25	10	8	3	13	6
	35.71%	12.35%	21.05%	17.65%	18.84%	23.08%
Total	70	81	38	17	69	26
	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%

 

One of the most important decisions to make is to decide what detergent brand to use to wash the clothes. Nearly half of our respondents (45.09%) reported using Rinso, 22.83% use Attack and 15.32% Daia. There are many different brands of detergents so it is not surprising that 15.9% reported using another brand. 

But it is not enough to just use detergents. Doing the laundry also requires using a laundry fragrance and softener. Almost an equal number of respondents reported using Downy (42.2%) and Molto (40.46%) for laundry fragrance and softener. Only 14.74% use Softener Soklin. 

It is something that needs to be looked in further, but initial numbers suggest that Downy is more popular among our younger age brackets (20-25, 26-29, and 30-35), but there is a shift in preference for Molto for the older brackets (36-39, 40-45, >45).

Q4 (single answer) : Apakah merek pewangi pakaian yang digunakan oleh anda sekeluarga?	Age Range
	< 16	16-19	20-25	26-29	30-35	36-39	40-45	> 45
Option 1 : Saya tidak tahu	0	0	0	4	3	1	1	0
	0.00%	0.00%	0.00%	2.99%	2.78%	2.33%	6.67%	0.00%
Option 2 : Molto	2	0	10	53	42	17	8	8
	50.00%	0.00%	35.71%	39.55%	38.89%	39.53%	53.33%	57.14%
Option 3 : Downy	2	0	15	62	44	14	6	3
	50.00%	0.00%	53.57%	46.27%	40.74%	32.56%	40.00%	21.43%
Option 4 : Softener Soklin	0	0	3	15	19	11	0	3
	0.00%	0.00%	10.71%	11.19%	17.59%	25.58%	0.00%	21.43%
Total	4	0	28	134	108	43	15	14
	100.00%	0.00%	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%

 

As expressed earlier, most respondents do laundry themselves. Because of that, the majority (78.61%) also stated that they are the ones to choose the brand of detergent and softener. Even if they have a helper to do the laundry for them, they still choose the brands beforehand (18.79%).

 

For more detail you can download XLS report at the button below. JAKPAT report consists of 3 parts which are 1) Respondent Profile, 2) Crosstabulation for each question and 3) Raw Data. Respondent profile shows you demographic profiles ( gendr,age range, locationby province, and monthly spending). Cross tabulation enables you to define different demographic segment preference on each answer.

Click the icon to download XLS report

And also PDF Report here:

If you’re interested to do survey on retail and consumer goods field toward our respondents, we have over 31,000 mobile respondents ranged from age 17-50 years old, smartphone active users, and located in all regions of Indonesia that has installed our app and readily answering your survey. Those 31,000 respondents has been verified, profiled, and continuously tracked to make sure you get the updated profiles of them. Our respondents has been profiled based on their demographic (age,gender,location, spending level, profession,religion), lifestyle habit (smoking/non, gamers/non, wearing glasses/non, frequent flyer/non, online shopper/non), and also brand consumption level ( brand A users, brand B users in FMCG, Retail, E-commerce,etc). 

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